Youth-led Marketing Q & A

Sep 23, 2026

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This Q&A addresses questions about an upcoming youth-led marketing campaign RFP, focusing on launch timing, vendor coordination, and delivery formats for tools and marketing materials. It covers website content publication via Google Docs and boston.gov, absence of an incumbent provider, and responsibilities limited to design and copy. It also discusses accessibility expectations for a 3-minute animated video, potential multilingual captioning, youth participant residency requirements, and expectations for proposed benchmarks and KPIs, including how social media data and web metrics may be provided.

LanguageEnglish

CategoryLetters

FormatPDF

Pages4

Reading Time2 min

AccessFree to download

When is the anticipated timeline for launch of the marketing campaign. OWD will work with the vendor to determine a project timeline with a goal of launching the campaign as soon as possible. In what format will the tools (website, video, etc.) be delivered to the City? Marketing materials (video, graphic, ﬂyer, etc.) should be submitted in the appropriate, generally accepted ﬁle format, PNG, SVG, JPG, MP4, PDF etc. The marketing plan and webpage content will be delivered via Google Docs, the City’s chosen platform for collaborative projects. OWD’s Assistant Director of Communications will work with the vendor to get the website content live on [boston.gov](boston.gov). Is there an incumbent for this work? There is no incumbent for this work. Will the awarded vendor be responsible just for the design and copy of the [website with OWD managing implementation on](website with OWD managing implementation on boston.gov?)[ ](website with OWD managing implementation on boston.gov?)[boston.gov](website with OWD managing implementation on boston.gov?)[?](website with OWD managing implementation on boston.gov?) That is correct. Are there any accessibility requirements (e.g., captions, transcripts, WCAG 2.1 compliance) for the 3-minute animated video? It is possible that the City of Boston will request multilingual captions to comply with our Language and Communications Access guidelines and plans. In that case, the City will provide translation of text. Are youth engagement participants (interns, advisory board members, etc.) required to reside in the City of Boston? No, it is not required. However, experience working with Boston community groups is a minimum requirement for this RFP and knowledge of Boston will be critical to the success of the project. Are there speciﬁc benchmarks or KPIs OWD expects vendors to propose (e.g., CTR, reach, engagement targets) in the marketing plan? OWD will work with the vendor to identify the appropriate benchmarks and KPIs. You may choose to include them in your proposal but this is not required. Will the awarded vendor have access to OWD and the City of Boston’s social media channels and/or web metrics to measure success of campaign messaging? That data can be provided. Is the word document located in the event documents titled OWD_BCJA_Marketing_and_Design_RFP_2025 the editable RFP template referred to on page 14 of the RFP? Yes. Does the City prefer that the Price Proposal categories match the table on page 22 of the RFP or the headings outlined in the Scope of Services (pages 4-6, sections 1.2-1.2.3)? For example,“Evaluation and Reporting Framework” are included in the Price Proposal table, but not speciﬁcally called out in a headline in the Scope of Services. Please use the Price Proposal Template. The RFP names this criterion as “minimum evaluation criteria”: “Does the vendor have a proven youth program in place that employs teen artists as creative professionals?” This is the only speciﬁc mention of the requirement of the vendor having a youth program in place that employs teen artists; is it a requirement for this engagement? And/or is there an organization or youth program that you currently work with, or some kind of partner you’d like for the vendor for this engagement to work with? In reviewing proposals, ﬁrst we will review all proposals to see if they meet the minimum (or “quality”) evaluation criteria listed below. These are “yes-or-no” standards that will apply to every proposal. These criteria reﬂect the standards that the City considers essential for this contract, as well as statutory thresholds for responsive and responsible proposers. Any vendor that does not meet these minimum criteria is “not responsive” and will be eliminated from further consideration. One of the minimum evaluation criteria is: Does the vendor have a proven youth program in place that employs teen artists as creative professionals? Under 1.2.3 “Stakehold

FAQs

What is the anticipated launch timeline and how is it determined?

OWD will work with the vendor to determine a project timeline, with a goal of launching the campaign as soon as possible.

What file formats and delivery methods are expected for marketing materials and web content?

Marketing materials should be submitted in generally accepted formats such as PNG, SVG, JPG, MP4, and PDF. The marketing plan and webpage content will be delivered via Google Docs, and the vendor will coordinate to get website content live on boston.gov.

What accessibility and captioning requirements apply to the 3-minute animated video?

The City may request multilingual captions to comply with Language and Communications Access guidelines and plans; in that case, the City will provide translation of text.

Sep 23, 2026

Upload by Elsa