Defendants Acima Digital, LLC and Acima Holdings, LLC’s Motion to Dismiss - 12/16/24

Sep 19, 2026

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Motion to dismiss filed on behalf of Defendants Acima Digital, LLC and Acima Holdings, LLC seeking dismissal of the Consumer Financial Protection Bureau’s complaint in its entirety. The filing argues the CFPB’s funding mechanism is unconstitutional, that the CFPB lacks statutory authority over Acima’s lease-to-own transactions, and that the CFPB’s reinterpretations violated due process fair notice. It further contends the complaint fails to plausibly allege deceptive, unfair, or abusive practices and that certain claims are time-barred in part.

LanguageEnglish

CategoryLetters

FormatPDF

Pages45

Reading Time16 min

AccessFree to download

Relief Sought and Grounds Therefor

Introduction

Factual Background

Argument

I. CFPB funding mechanism

II. Statutory authority to regulate lease-to-own

III. Due process fair notice

IV. Deceptive, unfair, or abusive practices

V. TILA disclosures and applicability

VI. Time-barred claims

Conclusion

Case 2:24-cv-00525-DBB-CMR Document 45 Filed 12/16/24 PageID.322 Page 1 of 45 Matthew P. Previn* Paul Hastings LLP 200 Park Avenue New York, NY 10166 Telephone: (212) 318-6049 Facsimile: (212) 551-0201 *admitted pro hac vice Benson L. Hathaway, Jr. (Bar No. 4219) Alyssa Nielsen (Bar No. 18066) KIRTON McCONKIE 50 East South Temple, 4th Floor P.O. Box 45120 Salt Lake City, Utah 84145-0120 Telephone: (801) 328-3600 [bhathawa@kmclaw.com](bhathawa@kmclaw.com)[anielsen@kmclaw.com](anielsen@kmclaw.com) Bradley J. Bondi* Paul Hastings LLP 2050 M Street NW Washington, DC 20036 Telephone: (202) 551-1700 Facsimile: (202) 303-7049 *admitted pro hac vice Counsel for Defendants Acima Digital, LLC and Acima Holdings, LLC IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF UTAH | CONSUMER FINANCIAL PROTECTION BUREAU,
Plaintiff,
v.
ACIMA HOLDINGS, LLC, ACIMA DIGITAL, LLC (F/K/AACIMA CREDIT, LLC, D/B/AACIMA LEASING), and AARON ALLRED,
Defendants. | DEFENDANTS ACIMA DIGITAL, LLC AND ACIMA HOLDINGS, LLC’S MOTION TO DISMISS
Case No. 2:24-CV-00525-DBB Judge David B. Barlow
Magistrate Judge Cecilia M. Romero | | --- | --- | Pursuant to Federal Rules of Civil Procedure 12(b)(6) and DUCivR 7-1(a), Defendants Acima Digital, LLC and Acima Holdings, LLC hereby respectfully move the Court to dismiss the CFPB’s complaint in its entirety. Pursuant to DUCivR 7-1(a)(1), the foregoing motion (the“Motion”) is supported by the following memorandum of law. Case 2:24-cv-00525-DBB-CMR Document 45 Filed 12/16/24 PageID.323 Page 2 of 45 TABLE OF CONTENTS RELIEF SOUGHT AND GROUNDS THEREFOR ...................................................................... 1 INTRODUCTION .......................................................................................................................... 1 FACTUAL BACKGROUND ......................................................................................................... 4 ARGUMENT .................................................................................................................................. 8 I. The CFPB’s Current Funding Mechanism Is Unconstitutional and Not in Accordance with the Law....................................................................................................................... 8 II. The CFPB Does Not Have Statutory Authority To Regulate Acima’s Lease-To-Own Transactions...................................................................................................................... 11 A. Acima’s Lease-To-Own Transactions Are Not “Credit” Transactions Under the CFPA, the TILA, and the EFTA..................................................................... 12 B. Acima’s Lease-To-Own Transactions Are Not the “Functional Equivalent” of Purchase Finance Arrangements under the CFPA................................................ 18 C. Acima’s Lease-To-Own Transactions Are Not “Credit Sales” Under the TILA and its Implementing Regulation Z....................................................................... 18 D. Acima Is Not a “Financial Institution” Under The FCRA.................................... 22 III. The CFPB’s Sudden Reinterpreation of the CFPA, the TILA, the EFTA, and Section 1681s-2(a)(7) of the FCRA Violated Acima’s Due Process Right to Fair Notice............ 23 IV. The Court Should Dismiss Counts I–VIII Because the Complaint Fails To Allege Plausibly Any Deceptive, Unfair, or Abusive Practices................................................... 25 A. The CFPB Fails To Allege Plausibly that Acima’s “90 Day Same As Cash”Marketing Is Deceptive (Count I) ......................................................................... 25 B. The CFPB Fails To Allege Plausibly That Acima Deceptively Represented to Customers an Obligation To Maintain “Autopay”(Counts II and III) ................. 27 C. The CFPB Fails To Allege Plausibly that Acima Deceptively Misrepresented Consumers’ Abili

FAQs

What do the defendants request in this filing?

Defendants Acima Digital, LLC and Acima Holdings, LLC move to dismiss the CFPB’s complaint in its entirety.

Why do the defendants argue the CFPB lacks authority over the lease-to-own transactions?

They argue the lease-to-own arrangements are not “credit” transactions or equivalent to purchase finance, are not “credit sales,” and that Acima is not a “financial institution” under the cited statutes.

What additional bases are asserted for dismissal?

The filing argues the CFPB’s reinterpretations violated due process fair notice, that the complaint fails to plausibly allege deceptive, unfair, or abusive practices, and that some claims are time-barred in part.

Sep 19, 2026

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