The Tile Shop Expands Collaboration With HGTV’s Alison Victoria - Bringing “City Chic” Style Off the Screen and Into Homes Everywhere

Aug 27, 2026

The Tile Shop expands its exclusive collaboration with HGTV design star Alison Victoria by adding new pieces to the Alison Victoria Tile collection. Launched in 2022, the range features contemporary color palettes and distinctive details reflecting Victoria’s “city chic” aesthetic. Five new products are introduced, including “Malibu Edit” marble mosaic options and “La Petite” Paris-inspired patterned porcelain tile, each presented with described colorways and design inspirations from travel. The announcement also highlights The Tile Shop’s product breadth and store presence.

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New Alison Victoria Tile Additions

The Tile Shop Expands Collaboration With HGTV’s Alison Victoria, Bringing “City Chic” Style Off the Screen and Into Homes Everywhere April 2, 2025 The latest styles from The Tile Shop and HGTV star are available now, only at [tileshop.com](tileshop.com) and Tile Shop showrooms. MINNEAPOLIS, April 02, 2025 (GLOBE NEWSWIRE) -- Interior designer and HGTV star Alison Victoria has transformed countless spaces with her visionary eye and signature “city chic” style. Now, fans have even more ways to bring Victoria's designs off their screens and into their homes with the latest additions to the exclusive Alison Victoria Tile collection. Initially launched in 2022 and available only at The Tile Shop, Alison Victoria Tile offers tiles, mosaics and trim featuring contemporary color palettes and distinctive details that perfectly embody Victoria’s luxurious, eclectic style. For her newest tiles, Victoria was inspired by some of her favorite places to visit, including California coastlines and the City of Light. There are five new products in total: “ Malibu Edit,” a curvaceous and modern marble mosaic in three colorways, and “ La Petite,” a Parisian-inspired patterned porcelain tile in two versatile neutral shades. “Travel is my biggest source of creative inspiration, whether it’s for my own home or for client projects,” says Victoria. “Paris and California each have a piece of my heart, and we put that love into these designs.” “We love collaborating with Alison on her tile collection,” says Kirsty Froelich, Senior Director of Design and Product Development, The Tile Shop. “Her distinctive style and eye for color are reflected in the designs, and add a touch of glamour to our selection.” About the Designs Malibu Edit: Relaxed Refinement Available colors: Matador, Pescador and Point Dume “Malibu Edit is inspired by the ever-changing movement of the ocean and the natural treasures it leaves behind. Vibrant colors and a playful yet elegant design reflect the beauty of shells, rocks and fragments of marble I’ve discovered while exploring my favorite beaches.” – Alison Victoria La Petite: Vintage Chic Available colors: Le Marais and Montmartre “This tile captures the romance of Paris through the scrollwork design, patina effect and antique edging. Inspired by my favorite Parisian café, each detail evokes the charm of a bygone era and the magical feeling of being lost in the City of Light.” – Alison Victoria “My greatest joy as a designer is helping people create their dream homes,” says Victoria. “I could not be more proud of these tiles, and I can’t wait to see the spaces created with them.” In addition to Alison Victoria, The Tile Shop’s lineup of exclusive Designer Collections includes collaborations with famed design partners such as Jeffrey Alan Marks, Kelli Fontana and Nikki Chu, as well as heritage brands Laura Ashley and Morris & Co ABOUT THE TILE SHOP Tile Shop Holdings, Inc. (Nasdaq: TTSH) is a leading specialty retailer of natural stone, man-made and luxury vinyl tiles, setting and maintenance materials, and related accessories in the United States. The Tile Shop offers a wide selection of high-quality products, exclusive designs, knowledgeable staff and exceptional customer service in an extensive showroom environment. The Tile Shop currently operates 142 stores in 31 states and the District of Columbia. The Tile Shop is a proud member of the American Society of Interior Designers (ASID), National Association of Homebuilders (NAHB), National Kitchen and Bath Association (NKBA), and the National Tile Contractors Association (NTCA) . [Visit](Visit www.tileshop.com. Join The Tile Shop)[ ](Visit www.tileshop.com. Join The Tile Shop)[www.tileshop.com](Visit www.tileshop.com. Join The Tile Shop)[. Join The Tile Shop](Visit www.tileshop.com. Join The Tile Shop) (\#thetileshop) on Facebook, Instagram, Pinterest and YouTube. ABOUT ALISON VICTORIA Alison Victoria epitomizes innovation, creativit

FAQs

What collaboration is The Tile Shop expanding with Alison Victoria?

The Tile Shop is expanding its exclusive Alison Victoria Tile collection in partnership with HGTV star Alison Victoria.

What are the main new tile products introduced?

The announcement highlights five new products, including “Malibu Edit” marble mosaic options and “La Petite” Paris-inspired patterned porcelain tile in neutral shades.

Where are the new designs available?

The newest styles are available now at tile shop.com and in Tile Shop showrooms.

Aug 27, 2026

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