ROTARY Foil and Embossing Supplement 2008 - Label Impressions – An Innovator of a ‘Greener’ Color

Oct 3, 2026

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Feature article on Label Impressions as a label printer in Orange, California, highlighting its focus on sustainability and “greener” color through initiatives such as recycling, carbon neutralization, and eco-friendly printing. It describes strategic business growth driven by continual evaluation of trends and lean practices, from foil stamping and flexography to cold foil technology and clean, lean, green production. The piece also outlines capabilities across multiple printing and finishing methods.

LanguageEnglish

CategoryLifestyle

FormatPDF

Pages4

Reading Time6 min

AccessFree to download

Label Impressions’ sustainability focus

Capabilities and printing finishes

Growth strategy and technology adoption

Market reading and customization

ROTARY Foil and Embossing Supplement 2008 Label Impressions – An Innovator of a ‘Greener’ Color By Kym Conis From waste simple act fresh air is reduction and carbon neutralization to the of recycling, few can deny that a breath of sweeping across Corporate America … and its color is unmistakably, irresistibly ‘green’. No industry or company is exempt from environmental responsibility and sustainability, albeit overwhelming and, at times, confusing. And the challenge of going green, particularly in the Golden State of California where environmental laws and regulations are the most stringent in the nation, is no easy task. For Label Impressions, Inc., a label printer located in Orange, Calif., the journey has been one of awareness, education, and action – one small, but significant, step at a time. Although green is a primary focus, the company’s efforts as an educator, leader, and innovator in the label industry transcend its implementation of green initiatives. Continual evaluation of future trends, technologies, and lean business practices has strategically positioned the label printer to ‘attack what will be’ rather than ‘react to the now’ – an aggressive business model that has served the company well throughout its steady growth. From bold beginnings in top-quality foil stamping and high-definition flexography to the relentless pursuit of cold foil technology and eco-friendly printing, Label Impressions is on the cutting-edge of ‘clean, lean, and green’. Jeff Salisbury, Ted’s son and the owner and president of Label Impressions. With experience (as a shop foreman and press operator) and financial backing in place, Ted Salisbury opened the doors to Label Impressions in 1988 with a 3-color Allied Flexo Master, a camera to make his own film, and a‘hand-operated’ rewind system (by the name of Ted) .“My father had an incredible amount of integrity and refused to call on accounts from his past employer,” said Salisbury.“He started literally from scratch in a 1,000 square foot shop.” As luck, or fate, would have it, Salisbury met a label broker with a clientele specializing in high-end health and beauty products. At the time, few label printers were foil stamping and Salisbury immediately identified a growing demand for the process. With some past experience in foil with his former employer, Salisbury purchased a Franklin foil stamping press and never looked back. Supplying companies such as Redken, Giorgio, Bijan, Caesars World (Las Vegas), and many others, the hot stamp business was growing faster than flexography. Foil manufacturers such as Maple Roll Leaf, Crown Roll Leaf, and API Foilmark all supplied Label Impressions with quality product and excellent service – key to the company’s growth. “My father had a lot of integrity” – Jeff Salisbury Ted Salisbury founded Label Impressions, Inc. after deciding to leave his employer of nearly 25 years (Cal Tape) to start a label venture with unlimited vision. “It became obvious tomy father that the owners of Cal Tape had little interest in growing the business beyond its present volume,” explained With a degree in production and operations management, Jeff Salisbury joined the Label Impressions team directly out of college. Spending the first seven years in the trenches, Salisbury did everything from pre-press and platemaking to running a press and making sales calls – often in the same day! With little experience in sales, no marketing budget, Rotary Feature and no company brochure, Salisbury did what he, and the company, knew best – he sold foil.“I had a little baggie filled with gorgeous foil stamped labels, work that no one else could do.” And that’s all it took. Thecompany’sfoilstampingcapabilities, along with its business in the high-end cosmetics market, continued to grow, as did its offerings in high-quality printing. Today, from its 20,000-square-foot facility, Label Impressions offers waterbased and UV flexo up to eight colors, screenprint

FAQs

What sustainability efforts does Label Impressions emphasize in its printing work?

The article emphasizes recycling and carbon neutralization as part of a broader push toward greener color, along with eco-friendly printing and continually improving processes.

How did Label Impressions grow from its early days into a multi-capability label provider?

It started with foil stamping and was supported by hands-on production and sales experience, then expanded into diverse high-end printing and finishing services as demand grew.

What is the role of cold foil technology at Label Impressions?

Cold foiling is described as a newer technology that the company investigated after seeing it at Labelexpo, followed by R&D, and later implemented on a significant portion of its work.

Oct 3, 2026

Upload by OmBimo