Representation of Korean Idols Beauty Culture through Men’s Grooming Advertisements - Sarjana Sastra Thesis

Aug 28, 2026

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Suhartatik (2023) examines how Korean men idols beauty culture is represented through men’s grooming advertisements, specifically in Somethinc x NCT Dream and VT Cosmetics x BTS videos uploaded on the brands’ YouTube channels. Using Hall’s (1997) representation theory within a constructionist approach, the study analyzes what beauty culture meanings appear and how advertisements construct them. Findings show representation emerges through multiple semiotic modes: spoken and written language, body language, visualization, fashion-related items, and facial expressions.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages99

Reading Time4 h 9 min

AccessFree to download

Abstract

Research Aim

Research Focus

Theoretical Framework

Findings (Representation Modes)

REPRESENTATION OF KOREAN IDOLS BEAUTY CULTURE THROUGH MEN’S GROOMING ADVERTISEMENTS THESIS By: Suhartatik NIM 19320095 DEPARTMENT OF ENGLISH LITERATURE FACULTY OF HUMANITIES UNIVERSITAS ISLAM NEGERI MAULANA MALIK IBRAHIM MALANG REPRESENTATION OF KOREAN IDOLS BEAUTY CULTURE THROUGH MEN’S GROOMING ADVERTISEMENTS THESIS Presented to Universitas Islam Negeri Maulana Malik Ibrahim Malang in Partial Fulfillment of the Requirements for the Degree of Sarjana Sastra (S.S) By: Suhartatik NIM 19320095 Advisor: Ulil Fitriyah, M.Pd., M.Ed. NIDT 19820823201802012176 DEPARTMENT OF ENGLISH LITERATURE FACULTY OF HUMANITIES UNIVERSITAS ISLAM NEGERI MAULANA MALIK IBRAHIM MALANG STATEMENT OF AUTHORSHIP “Representation Idols Beauty through Men’s Grooming Advertisements” is my original work I do materials previously APPROVAL SHEET This to certify that Suhartatik’s thesis entitled Representation of Korean Idols Beauty Culture through Men’s Grooming Advertisements has been approved for thesis examination at Faculty of Humanities, Universitas Islam Negeri Maulana Malik Ibrahim Malang, as one of the requirements for the degree of Sarjana Sastra (S.S.) . Malang, 22 June 2023 Approved by Advisor, Head of Department of English Literature, Ulil Fitriyah M.Pd., M.Ed. Ribut Wahyudi, M.Ed., Ph.D. NIDT 19820823201802012176 NIP 198112052011011007 Acknowledged by Dean, LEGITIMATION SHEET This is to certify that Suhartatik’s thesis entitled Representation of Korean Beauty Culture through Grooming has been degree Sastra (S S ) in Department of English Literature Malang. 2 MOTTO “Imperfection is perfection to a beautiful perspective.” DEDICATION I dedicate this thesis to my super parents, Bapak Ahmad Widiyanto and ibu Halimah. I also dedicate this thesis to all teachers giving me fruitful knowledge and experiences, especially Ma’am Ulil as my thesis advisor and Pak Mahrus Ali as my academic advisor. Besides, I am beyond honor to dedicate this thesis to bu Lestari Kasih who frequently text and remind me to complete my thesis Lastly, I proudly dedicate this thesis to Kak Alfi who helped me in finishing this thesis. Their endless love and support mean everything to me. ACKNOWLEDGEMENT Alhamdulillahirabbil’alamin, all praises to Allah SWT, God of the universe who has given me his blessing and mercies, so that I can finish the thesis entitled“Representation of Korean Beauty Culture through Men’s Grooming Advertisments” as partial fulfillment of the Sarjara Degree requirements. Sholawat and salam may be poured upon Prophet Muhammad SAW, who has brought and guided the muslims from the darkness to the lightness. I believe that this thesis will not be well accomplished without the support, motivation, and help from others. Besides, I want to thank those, whether directly or indirectly, who helped me in preparing, conducting, and finishing the whole process of my thesis. First, I would like to extend my deepest gratitude to Dr. M. Faisol, M.Ag., as the dean of Faculty of Humanities of Universitas Islam Negeri Maulana Malik Ibrahim Malang. Second, to Ribut Wahyudi, M.Ed., Ph.D., as the head of the Department of English Literature. Then, my deepest gratitude to Ulil Fitriyah, M.Pd, M.Ed., as my thesis advisor who has been guiding, advising and helping me during this time. Last but not least, all respectful lectures of the Department of English Literature for their insightful knowledge, teaching, guidance, discussion, and inspiration they have shared throughout my study at the university. Then, my deepest gratitude to Mr. Ribut Wahyudi, M.Ed., Ph.D. and Mira Shartika, M.A., TESL. as my thesis examiners. Those suggestions have changed my thesis better. I also like to extend my deepest gratitude to my parents who support every choice I make, every step I take, and every dream I want to reach. Everything you do has made my life journey valuable and worthwhile. May Allah protect you

FAQs

What is the main aim of the thesis?

To analyze Korean men beauty culture as represented through men’s grooming advertisements and explain how advertisements construct that culture.

Which advertisement videos are used as the study focus?

Somethinc x NCT Dream and VT Cosmetics x BTS advertisement videos uploaded on each brand’s YouTube channel.

What theory guides the analysis?

Hall’s (1997) representation theory applied in a constructionist approach to interpret represented meanings.

How does the thesis describe the modes through which beauty culture is represented?

Through several language modes, including spoken and written words, body language, visualization, fashion industry items, and facial expressions.

Aug 28, 2026

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