Jurnal Pendidikan Mandala - Vol 9 No. 1 Februari 2024 - The Use of Educational Stickers as Indonesian Language Learning Campaign Media in the Era of Multilingual Communication

Sep 4, 2026

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Technological advances reshape communication practices, including the languages used by Indonesian society. Although Indonesian functions as the national unifying language, its presence in public interaction is gradually eroding as regional and foreign languages gain influence, especially in digital spaces. To preserve Indonesian, the study proposes a language campaign using educational stickers designed with Canva. A qualitative descriptive method is applied, and sticker production is expected to support Indonesian language preservation in public communication.

LanguageEnglish

CategoryExam

FormatPDF

Pages8

Reading Time20 min

AccessFree to download

Introduction

Globalization and language use

Indonesian language in public and social media

Language contact and need for campaigns

Abstract

Research purpose and approach

Educational sticker media with Canva

Jurnal Pendidikan Mandala [http://ejournal.mandalanursa.org/index.php/JUPE/index](http://ejournal.mandalanursa.org/index.php/JUPE/index) Vol 9 No.1 Februari 2024 p-ISSN:2548-5555,e-ISSN:2656-6745 The Use of Educational Stickers as Indonesian Language Learning Campaign Media in the Era of Multilingual Communication Esti Yulandari1, Kundharu Saddhono2, Nugraheni Eko Wardani3 Universitas Sebelas Maret Surakarta Abstract Technological advances have caused numerous changes in every aspect of human life, including the languages used in communication. Indonesia is one of the countries with a multitude of languages, so in general, the Indonesian population communicates in more than one language. However, Indonesian serves as the national language that unites the nation amid the various regional and foreign languages that exist. The position of the Indonesian language should be prioritized over others because it is used as the national language and for communication in public spaces. However, over time, the existence of the Indonesian language has begun to erode. To preserve its existence, a campaign for the Indonesian language is necessary, and this can be achieved through the creation of educational stickers using Canva as a medium. This research employs a qualitative descriptive method. The production of stickers through Canva is expected to be one of the efforts to preserve the Indonesian language and its status as the national language for communication in public spaces. Abstrak Kemajuan teknologi menyebabkan banyak sekali perubahan dalam setiap aspek kehidupan manusia, termasuk bahasa yang digunakan dalam berkomunikasi. Indonesia ialah salah satu Negara dengan bahasa yang banyak, sehingga secaraumum masyarakat Indonesia akan berkomunikasi dengan lebih dari satu bahasa. Namun bahasa Indonesia hadir sebagai bahasa nasional pemersatu bangsa dari sekian banyak bahasa daerah maupun bahasa asing yang muncul. Kedudukan bahasa Indonesia seharusnya diutamakan dibandingkan bahasa yang lain karena digunakan sebagai bahasa nasional dankomunikasi di ruang publik, tetapi lama kelamaan eksistensi bahasa Indonesia mulai tergerus, untuk mempertahankaneksistensi tersebut perlu dilakukan sebuah kampanye bahasa Indonesia yang dilakukan dengan pembuatan stiker edukatif menggunakan media Canva. Penelitian ini menggunakan metode kualitatif deskriptif. Pembuatan stiker melalui media Canva diharapkan mampu menjadi salah satu upaya pelestarian bahasa Indonesia dan eksistensinya sebagai bahasa nasional dalam komunikasi di ruang publik. Keywords: Media Kampanye Pembelajaran Bahasa Indonesia di Era Komunikasi Multilingual INTRODUCTION Globalization has a very significant influence on every aspect of human life, both from an educational, economic, social perspective and even the language used in communication. Technology as one of the fruits of the era of globalization will boomerang for us if we cannot respond to it wisely. Technology continues to develop, where now society is in an all-digital world (Sumarno & Gimin, 2019) . There are many technological products that cannot be separated from human life, for example social media.…Social media is on the list of many social tools (Carr & Hayes, 2015), social media is a means of communication that is fast, easy and can be accessed by anyone who has the internet. The languages used in communicating on social media are very diverse, as are the sociolinguistic phenomena that occur in society. Indonesia is a nation rich in culture and language, making this country a multicultural country with many languages. According to Ethnologue, an online site Language of the World states that there are approximately 715 regional languages in Indonesia, this makes Indonesia the second country with the most regional languages after Papua New Guinea with 840 languages. Indonesian is a national language as well as a unifying language among the many regional languages that exist. As time goes by, the l

FAQs

Why is an Indonesian language campaign needed in multilingual communication?

Indonesian is the national unifying language, yet its use in daily communication—especially among younger people and on social media—has declined as other regional and foreign languages increasingly influence public discourse.

What medium is used to create the educational campaign materials?

Educational stickers are designed using Canva as the campaign medium for Indonesian language learning.

What research method is applied in the study?

The research uses a qualitative descriptive method to examine the educational sticker campaign approach.

Sep 4, 2026

Upload by Asher