FOR THE FANS! NETFLIX GOES GOLDEN FORGING UNPRECEDENTED'KPOP DEMON HUNTERS' MASTER TOY PARTNERSHIPS WITH MATTEL AND HASBRO - How it's done, done, done!

Aug 26, 2026

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Netflix announced Mattel and Hasbro as global co-master toy licensees for KPop Demon Hunters, marking an industry-first licensing milestone to satisfy massive fan demand. The partnerships will bring a broad portfolio of toys, collectibles, games, role-play products and more to everyday life starting in 2026. Mattel will launch a presale three-pack of HUNTR/X dolls via Mattel Creations, while Hasbro will introduce products including MONOPOLY Deal: KPop Demon Hunters. Products will roll out at retail beginning spring 2026 through the 2026 holiday season.

LanguageEnglish

CategoryLifestyle

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Netflix、Mattel与Hasbro推出KPop Demon Hunters玩具授权合作

合作内容与上线时间

电影与专辑的热度背景

Mattel合作产品与首发预售

Hasbro合作产品与MONOPOLY Deal上市

主创与故事简介

Logo FOR THE FANS! NETFLIX GOES GOLDEN FORGING UNPRECEDENTED'KPOP DEMON HUNTERS' MASTER TOY PARTNERSHIPS WITH MATTEL AND HASBRO How it's done, done, done! An industry-first, these partnerships answer massive fan demand with a range of global products that bring the cultural phenomenon and its vibrant world to life beginning spring 2026. HOLLYWOOD, Calif. , Oct. 21, 2025 /PRNewswire/ --Netflix today announced that Mattel Inc. , a leading global toy and family entertainment company, and Hasbro, Inc. , a leading games, IP and toy company, have each been named a global co-master toy licensee for KPop Demon Hunters. These unprecedented licensing partnerships will help meet the massive fan demand to have these favorite characters as part of their everyday lives, and marks another major milestone for Netflix's smash global hit. KPop Demon Hunters has become a true cultural phenomenon. Released in June 2025, both the film and its soundtrack have soared up, up, up to the top of the charts. The movie is now the most popular film of all time on Netflix , with over 325 million views worldwide in just 91 days. The soundtrack also reached \#1 album on Billboard's 200 Albums chart and has been streamed 8.3 billion times globally. The film's single "Golden" became the longest-running \#1 hitby a girl group on the Billboard Hot 100 in the 21st century. Additionally, all five main characters from the film were the top five most-searched-for Halloween costumes this year, thanks to overwhelming fan support. Netflix's combined partnerships with Mattel and Hasbro will introduce a full portfolio of toys, collectibles, games, role-play products and more that will allow fans of all ages to drink up the characters, music, and world of the film in new and fun ways. "KPop Demon Hunters unleashed a global fan frenzy—we're talking dancing, singing, and more screaming than anyone was emotionally prepared for," said Marian Lee, Chief Marketing Officer, Netflix. "HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they've been not-so-subtly demanding onevery social platform known to humanity. As Rumi, Mira and Zoey say—for the fans!" Through the Netflix-Mattel partnership, Mattel will market and develop a full range of KPop Demon Hunters–themed products across multiple categories, including dolls, action figures, accessories, collectibles, playsets, collaborations with co-brands, and more, beginning in 2026 with distribution worldwide. To give fans a first look at Mattel's offerings, Mattel Creations—the company's design-driven, direct-to-consumer platform—is introducing a presale three-pack of HUNTR/X dolls. Beginning November 12, 2025, fans will be able to purchase the collection on Mattel Creations, with orders shipping in 2026. "We're thrilled to deepen our partnership with Netflix through the record-shattering, chart-topping KPop Demon Hunters,"said Roberto Stanichi, Chief Global Brand Officer, Mattel. "Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world." Through the Netflix-Hasbro partnership, Hasbro will bring beloved on-screen moments to fans through an exciting 2026 product lineup. The collection will feature innovative KPop Demon Hunters products across categories such as special feature plush, youth electronics and role play, further expanding Hasbro's commitment to delivering immersive play experiences that connect entertainment and imagination. In addition, Hasbro will be leveraging the strength of its iconic portfolio—including HASBRO GAMES, WIZARDS OF THE COAST, NERF, and FURBY—introducing a range of engaging collaborations designed to delight fans

FAQs

Netflix宣布了哪项玩具授权合作？

Netflix宣布Mattel和Hasbro分别成为“KPop Demon Hunters”的全球联合主玩具许可方（global co-master toy licensee）。

合作产品主要会在什么时间开始推出？

Mattel与Hasbro的产品阵容将于2026年启动，并将在2026年春季起于零售渠道销售，覆盖直至2026年假日季。

Mattel与Hasbro各自的首波产品有哪些？

Mattel将通过Mattel Creations推出HUNTR/X娃娃三件套预售；Hasbro将推出MONOPOLY Deal: KPop Demon Hunters，并支持在Amazon、Target与Walmart进行预购。

Aug 26, 2026

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