Wortham Center for the Performing Arts - Marketing Manager Job Description - April 2025

Sep 14, 2026

Upload by Rizky

Marketing Manager job description for the Wortham Center for the Performing Arts (WCPA), responsible for advancing the mission through integrated marketing campaigns that grow ticket sales, deepen audience engagement, and strengthen organizational visibility. The role reports to the Marketing Director and covers digital marketing and social media management, multi-channel campaign execution, website and SEO upkeep, paid digital advertising, and coordination of brochures, playbills, posters, and digital assets. It also includes audience development and sales support, brand consistency, administrative support such as invoice processing and expense tracking, and occasional event attendance. Start date: May 15, 2025.

LanguageEnglish

CategoryResumes

FormatPDF

Pages3

Reading Time1 min

AccessFree to download

Responsibilities

Digital Marketing & Social Media

Marketing & Communications

Audience Development & Sales Support

Administrative & Cross-Departmental Support

Qualifications

Special Considerations

Job Description Marketing Manager Description: The Marketing Manager plays a key role advancing the mission of the Wortham Center for the Performing Arts (WCPA) by managing integrated marketing campaigns to increase ticket sales, deepen audience engagement, and enhance the organization's visibility. Wortham Center for the Performing Arts is in the heart of vibrant downtown Asheville, N.C. and is active yearround. Wortham Center includes the 500-seat Diana Wortham Theatre, which opened in 1992, along with the 100-seat Tina McGuire Theatre and the mixed-use Henry LaBrun Studio which both opened in September 2019, providing increased opportunities to expand Wortham’s impact in the community. Wortham Center presents a series of critically acclaimed touring artists, a robust education program for all ages, and is the home venue for more than 40 local organizations as well as being used by commercial promoters and civic organizations. The organization continues to expand programming and services for the benefit of residents and visitors to Western North Carolina. Responsibilities: Reporting to the Marketing Director, the Marketing Manager focuses on managing digital marketing efforts, implementing multi-channel marketing campaigns, and coordinating promotional materials to ensure effective audience outreach and brand consistency through: Digital Marketing & Social Media • Manage email marketing campaigns, including audience segmentation, performance tracking, and content creation. • Oversee and update the Wortham Center website, ensuring content is accurate, accessible, and optimized for SEO. • Develop and execute social media campaigns to increase engagement and reach. • Lead the execution of paid digital campaigns, including search and social media, monitoring and optimizing performance, while collaborating closely with external partners for specialized support. • Track and analyze marketing performance data with the Marketing Director and make adjustments to improve ROI and audience engagement. Marketing & Communications • Execute multi-channel marketing campaigns to support ticket sales, audience development, and brand awareness. • Coordinate the creation of marketing materials including brochures, playbills, posters, and digital assets. • Write copy and proofread marketing content including performance copy, emails, website updates, blogs, and other promotional materials. • Support media outreach efforts, including trade partnerships and the distribution of media releases. • Ensure brand consistency across all promotional materials and communications. Audience Development & Sales Support • With the Marketing Director, develop targeted marketing efforts to attract new and diverse audiences. • Track ticket sales trends and work with the Box Office and Development team to optimize sales strategies. • Promote audience engagement initiatives including special promotions, partnerships, and outreach efforts. • Oversee current and solicit new playbill advertisers to meet and exceed revenue goals. • Support cross-promotional opportunities with local business and arts organizations. Administrative & Cross-Departmental Support • Provide general administrative support for marketing efforts including the printing and distribution of marketing materials and playbills, processing invoices, and tracking expenses. • Support the Development and Education teams with marketing needs for fundraising and community programs. • Attend Wortham Center events as needed, including occasional evenings and weekends. • Maintain and organize marketing databases including media contacts and patron segmentation. • Prepare sales reports and marketing performance summaries. Qualifications • Minimum bachelor’s degree in marketing, business, or a related field from an accredited college or university. • Two or more years of related work experience in marketing, preferably in a performing arts, nonpro

FAQs

What are the Marketing Manager’s primary responsibilities?

The Marketing Manager manages integrated marketing campaigns to increase ticket sales, enhance audience engagement, and improve the organization’s visibility. The role focuses on digital marketing, multi-channel campaign execution, promotional material coordination, and performance tracking to improve ROI.

Which digital marketing areas does the role cover?

The role includes email marketing campaign management, website updates and SEO optimization, social media campaign development, and paid digital advertising across search and social platforms. It also requires tracking and analyzing marketing performance data and collaborating with external partners when needed.

What qualifications are required for this position?

Candidates need a minimum bachelor’s degree in marketing, business, or a related field and two or more years of related marketing experience, preferably in arts, nonprofit, or cultural organizations. Additional requirements include experience with digital marketing strategies, strong communication and writing/editing skills, and proficiency with analytics platforms and common software tools.

Sep 14, 2026

Upload by Rizky