Walnut Creek Downtown Association Scope of Work FY 2022-23 - City Events & Beautification Plan

Sep 11, 2026

Uploaded by Hazel

Walnut Creek Downtown Association Scope of Work FY 2022-23 outlines WCD’s role in supporting the downtown as a premier shopping, dining, and cultural destination while helping businesses thrive. The work is organized around Beautification, Events & Marketing, detailing specific programs for public audiences and member restaurants. Planned initiatives include WCD Connects webinars, Restaurant Week, Uncorked, Earth Day clean-ups, Downtown Stages, Painted Pianos, and major seasonal events such as Oktoberfest and Holiday Stroll, along with marketing deliverables like the Shopping/Dining Guide.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages4

Reading Time2 min

AccessFree to download

Events

Beautification/Activations

Events

Beautification/Activations

Events

Marketing

Attachment 1 Walnut Creek Downtown Association Scope of Work FY 2022-23 Role or function of the Walnut Creek Downtown Business Association is to support the downtown as the premiere shopping, dining and cultural destination of the East Bay and assist downtown businesses to thrive and succeed. WCD accomplishes this through Beautification, Events & Marketing. | Q1 | | | | | | --- | --- | --- | --- | --- | | Event | Audience | Description | Timeframe | Funding Source | | WCD Connects Webinars | WCD Members | Business education series covering crucial topics for the business community through subject matter experts, panelists and presentations. | May 19 | Corporate Sponsor/Ticket Sales | | Restaurant Week | WCD Restaurants | The event features dining deals from participating restaurants offering pre-fixe lunch and dinner menus , that are otherwise unavailable during therest of the year. | June 19-26 | Corporate
Sponsors/Participant Fees | | Uncorked | WCD Members | Downtown businesses participate as wine pouring stations during 3-hour ticketed event. Vendor booths are stationed at the starting location and live entertainment is provided throughout the downtown. | June 22 | Corporate Sponsors/Ticket Sales/Participant Fees | | Beautification/ Activations | Location | Description | Timeframe | Funding Source | | Earth Day
Clean-Up | Downtown | Downtown clean-up event inviting community volunteers to assist with tasks. The program is in partnership with the City’s Public Works Dept. | April 23 | WCD | | Downtown Stages | Public | Three downtown locations (based on available performance space) serve as outdoor ‘stages’ to host a variety of (unpaid) musical acts, artistry and performers. The stages operate May-October on the following days & times: Thursday: 5-7pm , Friday: 6-9pm , Saturday: 10am-12pm, 6-8pm &
Sunday: 10am-12pm, 1-3pm. | May-October | Corporate Sponsors | | Painted Pianos | Downtown Sidewalks | Twelve donated pianos painted by local artists are displayed downtown for public enjoyment. WCD coordinates scheduled performances with local partners (schools, performing arts organizations, etc. ) throughout the activated months. | May
November | WCD/Sponsors | | Q2 | | | | | | --- | --- | --- | --- | --- | | Event | Audience | Description | Timeframe | Funding Source | | Arts Around August | Public | WCD participates as one of twelve community organizations in monthlong program . WCD staff acts as the project-lead managing the Event Coordinator who oversees marketing, budget, community relations & liaison for twelve organizations. WCD AAA programs include WC First Wednesday, Painted Pianos, Movable Feast & Downtown Stages. WCD Event Manager provides support with partner activations for Community Art Sales & Festival Opera. | August 1-31 | City/WCD/Community Organizations | | WC First Wednesday | Public | Street festival includes 50+ vendor booths, 2 live music stages , food & beverage sales. Attracts all ages/demographics for 3.5 hour event occurring on Cypress St. between Locust St. & Broadway. | August 3 | WCD/Sponsors | | BP Summer Concerts | Public | Partnership with Macerich/Broadway Plaza for WCD to manage & staff the series’ beverage service as an annual fundraiser. | August 4,
11 , 18,25 | WCD | | Beautification/ Activations | Location | Description | Timeframe | Funding Source | | Downtown Stages | Public | Three downtown locations (based on available performance space) serve as outdoor ‘stages’ to host a variety of (unpaid) musical acts, artistry and performers. The stages operate May-October on the following days & times: Thursday: 5-7pm, Friday: 6-9pm, Saturday: 10am-12pm, 6-8pm &
Sunday: 10am-12pm, 1-3pm. | May
December | Corporate Sponsor | | Painted Pianos | Downtown Sidewalks | Ten donated pianos painted by local artists are displayed downtown for public enjoyment. WCD coordinates scheduled performances with local partners (schools, performing arts organizations, etc. ) t

FAQs

What is the overall purpose of the Walnut Creek Downtown Association in FY 2022-23?

WCD’s purpose is to support downtown as the East Bay’s premier shopping, dining, and cultural destination and to help downtown businesses thrive and succeed.

Which main program areas does WCD focus on during FY 2022-23?

WCD accomplishes its work through Beautification, Events & Marketing, with multiple named initiatives listed under quarterly sections.

What types of events are included, and who are they for?

The scope includes events such as webinars, dining and wine promotions, outdoor entertainment stages, community clean-ups, and seasonal festivals. Audience groups include WCD members, WCD restaurants, the public, and civic/event venues, with funding sources noted for each.

Sep 11, 2026

Uploaded by Hazel