VISUAL IDENTITY AND COMMUNICATION GUIDELINES - Document No. IIUM/204/GUIDE/LIB/8.1 - Effective Date 4 July 2022

Aug 30, 2026

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Guidelines for visual identity and communication for all campus libraries under IIUM, coordinated by the Corporate Communication Unit (CCU) and approved by the Library Top Management Meeting. Defines required rules for typography, including recommended fonts and appropriate sizing and colours, and specifies language standards (British English, Bahasa Melayu, Standard Arabic). Covers the use of icons and images, mandatory editing and supervisory review workflow, publishing/posting planning, and copyright and source-reference responsibilities. Includes specific procedures for posters, videos, portal postings, social media posts, and other official communication materials.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages13

Reading Time5 min

AccessFree to download

GENERAL GUIDE

FONTS

LANGUAGE

ICONS AND IMAGES

EDITING AND REVIEWING

PUBLISHING/POSTING

DISCLAIMER/REFERENCE TO ORIGINAL SOURCE

A. POSTERS

FORMAT OF POSTER

VETTING

SAMPLE TEMPLATES

B. VIDEOS

FORMAT OF VIDEO

ICONS AND IMAGES

VETTING

VISUAL IDENTITY AND COMMUNICATION GUIDELINES Document No.: IIUM/204/GUIDE/LIB/8.1 Version No.: 01 Revision No.: 01 Effective Date: 04 July 2022 Identification Block | Name of Guidelines | VISUAL IDENTITY AND COMMUNICATION
GUIDELINES | | --- | --- | | Document Number | IIUM/204/GUIDE/LIB/8.1 | | Guidelines apply to (Geographical scope) | All Campus Libraries
■
□ Specific (Outline location, Campus,
Organizational unit, etc.) | | Guideline Status | New Guideline
■
□ Revision of Existing Guidelines | | Approval Authority | Library Top Management Meeting (LTMM), Dar alHikmah Library | | --- | --- | | Responsible Office/Custodian | Corporate Communication Unit (CCU) | | Approval Date | 15.07.2021 | | --- | --- | | Effective Date | 15.07.2021 | | Date of Last Revision | Not Applicable | | Date of Next Guidelines Review* | 15 July 2022 (Annually) | * Unless otherwise indicated, this guideline will still apply beyond the review date. Revision History | Requestor | Description | Submission date | | --- | --- | --- | | Chief Librarian | 􀁸 The need to have a local guideline arises when the OCAP announced the‘IIUM Visual Identity System’ -a visual and communication guide for the whole university.
􀁸 Tabled before the LTMM 07/2021 held on the 24th of June, 2021. Need finesse corrections to be done by CU.
􀁸 Tabled before the LTMM 08/2021 held on the 15th of July, 2021. Approved and good for use.
􀁸 Tabled before the LTMM 08/2022 held on the 30th of June, 2022. Approved with minor correctionsand good for use. | 24 June 2021
15 July 2021
30 June 2022 | | | | | Referenced Documents | Referenced Documents (Legislation, Policies, Guidelines and Procedures) | 􀁸 IIUM Visual Identity System (OCAP) | | --- | --- | CONTENTS: A. Posters B. Videos C. Staff/Student Portal Posting D. Social media (SocMed) Posting E. Letterhead F. Official Documents G. E-mail Signature H. Thank you Card I. Certificates GENERAL GUIDE: 1. FONTS 1.1 Highly recommended font: a. Library official documents: Montserrat regular/bold b. Others: appropriate fonts depending on creativity 1.2 Size: Appropriate to facilitate reading. 1.3 Font colour: Appropriate colours depending on creativity 2. LANGUAGE 2.1 British English 2.2 Bahasa Melayu 2.3 Standard Arabic 3. ICONS AND IMAGES Allowed to add any appropriate icons/images/infographics. 4. EDITING AND REVIEWING 4.1 All materials need to be reviewed and approved by the immediate supervisor before submission. 4.2 Creators are to provide access to the original file to the Corporate Communication Unit. 4.3 Reviewing will be done by the Corporate Communication Unit and respective campus PIC. 4.4. Corrections will be done by the creator. 5. PUBLISHING/POSTING Item creators are to plan and decide the platform/medium of publishing/posting. 6. DISCLAIMER/REFERENCE TO ORIGINAL SOURCE 6.1 If a text/image is cited/posted and is not owned by IIUM or the Library, the source of the text/image must be cited, or the original link must be referred to. 6.2 If the text/image is not open-source, permission must be acquired from the copyright owner/holder before the image is posted. Note: Matters not covered in these guidelines are to be referred to the Office for Communication, Advocacy and Promotion (OCAP) through the Corporate Communication Unit (CCU) of the Library and/or the Chief Librarian. A. POSTERS SPECIFIC GUIDE: 1. FORMAT OF POSTER 1.1 Attach the designed poster in pptx or editable format. 1.2 Fill out the online vetting form. 2. VETTING 2.1 Vetting is by all or any one of the followings (sequence of authority): a. Chief Librarian b. Head in charge of Planning and Development c. Head in charge of Client Services 2.2 Vetting at Kuantan Library can be done by the Head of Kuantan Campus Library. Note: a. Posters for URGENT purposes (submission to be done 3 days before the programme) are

FAQs

Who reviews and approves communication materials under these guidelines?

All materials require review and approval by the immediate supervisor before submission. Reviewing is done by the Corporate Communication Unit and the respective campus PIC, and vetting for posters/videos follows an authority sequence led by the Chief Librarian and other specified heads.

What font and language standards must be used?

Library official documents should use Montserrat regular/bold with an appropriate size for readability. Language standards include British English, Bahasa Melayu, and Standard Arabic.

How should creators handle copyright and source references?

If a text/image is cited or posted and is not owned by IIUM or the Library, the source must be cited or the original link provided. If the material is not open-source, permission must be obtained from the copyright owner before posting.

Aug 30, 2026

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