Toastmasters International Brand Manual - Version 2.0 - Brand guidelines

Sep 11, 2026

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Toastmasters International Brand Manual sets the organization’s brand platform, voice and tone, and visual guidelines to support consistent communication across districts, clubs, and members. It defines core values and the brand promise, then provides practical instructions for logo use, badges, color palette, gradient colors, typefaces, imagery, and placement. Guidance extends to email signatures, stationery, website, video, and club-specific materials, including trademark use and corporate or gavel club standards.

LanguageEnglish

CategoryGeneral

FormatPDF

Pages44

Reading Time15 min

AccessFree to download

Welcome

Brand Platform

Core Values

Brand Promise

Voice and Tone

Personality

Voice and Tone Checklist

Visual Guidelines

Logo

Logo Wordmark

Logo Lockups

Logo Usage

Badges

Color Palette

Gradient Colors

Transparencies

Pathways Logo

Pathways Badges

Primary Typeface - Gotham

Secondary Typeface - Myriad Pro

Images and Photography

Logo Placement on Photography

Tagline and Phrase Guidelines

Resources

Brand Portal

Email Signature

Stationery

Standards and Procedures

Trademark Use Request

Apparel and Promotional Products

Website Guidelines

Video Guidelines

Corporate Club Guidelines

Gavel Club Guidelines

District Conference Guidelines

FAQ

Brand Manual Toastmasters International Brand Manual [brand@toastmasters.org](brand@toastmasters.org) Version 2.0 – Rev. 08/2026 Table of Contents Welcome 3 Brand Platform 4 Core Values 4 Brand Promise 4 Voice and Tone 5 Visual Guidelines 7 Logo 8 Logo Wordmark 9 Logo Lockups 10 Logo Usage 11 Badges 13 Color Palette 14 Gradient Colors 16 Transparencies 19 Pathways Logo 21 Pathways Badges 22 Primary Typeface – Gotham 23 Secondary Typeface – Myriad Pro 24 Images and Photography 26 Images and Photography 27 Logo Placement on Photography 28 Tagline and Phrase Guidelines 29 Resources 30 Brand Portal 31 Email Signature 32 Stationery 33 Standards and Procedures 34 Trademark Use Request 35 Apparel and Promotional Products 36 Website Guidelines 37 Video Guidelines 38 Corporate Club Guidelines 39 Gavel Club Guidelines 40 District Conference Guidelines 41 FAQ 42 FAQ 43 􀂳 Back to table of contents Welcome Brand Ambassadors! Whether you are a District leader supporting clubs, a club officer marketing your club, or a member sharing what it means to bea Toastmaster, let this Brand Manual be your inspiration. You are all brand ambassadors! Need to get in touch? Here’s how: If you have any questions regarding this Brand Manual, the Toastmasters brand, or the development of materials, please contact the [Brand Team at](Brand Team at brand@toastmasters.org)[ brand@toastmasters.org](Brand Team at brand@toastmasters.org). If you have questions regarding trademarks and copyrights, please contact the TrademarksTeam at [trademarks@toastmasters.org](trademarks@toastmasters.org). To submit a Trademark Use Request, please go[to](to toastmasters.org/TrademarkUseRequest)[ toastmasters.org/TrademarkUseRequest](to toastmasters.org/TrademarkUseRequest). Brand Platform Core Values Integrity | Respect | Service | Excellence Integrity—We match our actions with our words, demonstrate honesty and trustworthiness, communicate with sincerity and thoughtfulness, have the courage to acknowledge our mistakes, and always strive to do the right thing. Respect—We treat all with dignity, welcome diverse perspectives, acknowledge all contributions, believe that all have positive intent, practice mutual accountability, and critique but never demean. Service—We strive to provide high-value, exceptional support by being responsive, attentive, and passionate in fulfilling our duties as individuals and as an organization to all. Excellence—We consistently strive to meet or exceed expectations by upholding the Toastmaster’s Promise, nurturing a collaborative environment, innovating to deliver creative solutions, and optimizing quality to produce superior service. These unwavering values are at the core of Toastmasters and stand behind every decision. They provide a means of guiding and evaluating existing operations, near-term planning, and our vision for the future. Brand Promise Empowering individuals through personal and professional development. Our promise encompasses all aspects of growth for members. CORE VALUES 􀂳 Back to table of contents Voice and Tone Personality Our personality reflects how the organization interacts with audiences at every touch point, such as through internal communication, external media, social posts, and more. While adjustments should be made to reflect each culture, each language, and each medium, our brand personality is universal—with strong elements of leadership, dedication, and empowerment. All branded communication helps strengthen our relationship with our target audience. The Toastmasters International brand is a singular identity that should always reflect the core attributes of our organization’s personality. Perhaps the most important aspect of branded communication is voice and tone—or how we sound when we speak to our audience. The correct voice and tone allow us to better connect with our audience and reinforce

FAQs

Who should use the Toastmasters International Brand Manual?

District leaders, club officers, and members using or creating Toastmasters branded communications should use it to ensure consistency across touchpoints.

What are the key elements of the brand platform in the manual?

The brand platform includes core values—Integrity, Respect, Service, Excellence—and the brand promise focused on empowering individuals through personal and professional development.

How should the Toastmasters logo be used according to the manual?

The manual requires correct and consistent logo application, including clear space around the wordmark and minimum-size rules for both print and web.

Sep 11, 2026

Upload by Putri