Thermometer Education 2014 - The Case Study - Program & Event

Sep 11, 2026

Uploaded by Mason

Thermometer Education 2014 outlines a public health case study coordinated across Health Canada and food-safety partners to reduce the public risk of E. coli O157 during the summer barbecue season. The initiative centers on clear consumer messaging: cook beef burgers to 71 °C using a thermometer, supported by distribution through packs, events, mail-outs, and in-store activities. A multi-channel outreach plan complements the in-store consumer event with created assets, a QR-linked 30-second video, and social content calendars to promote, document, and amplify results.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages34

Reading Time12 min

AccessFree to download

Program & Event--The Case Study

Overarching Program Goal and Key Message

Partnerships and Secondary Goal

What Was Done and What Was Made

Resources Required and Investment

The Initiative: Assets and Delivery

In-Store Event and Social Media Plan

Thermometer Education 2014 Program & Event--The Case Study Government: Health Canada, CFIA, PHAC, Community Health Units Industry: Loblaw Ltd, Grand River Foods, Belmont Meats and Cardinal Meats, Retail Council of Canada, Canada Beef Inc , Coleman Barbecues, The Canadian Partnership for Consumer Food Safety Education Thermometer Education: Partners Overarching Program Goal: To manage the public risk of Ecoli:0157 during the summer barbecue season by educating and encouraging consumers to manage the cooking and serving of beef burgers and other foods in their households. Key Message: Use a thermometer to cook beef burgers to 71 ° C. A thermometer is an essential tool for a great cook. PARTNERSHIP SECONDARY GOAL: To grow SOCIAL MUSCLE – tools, reach and know-how What was done • Distribution: in pack, events, mail out, instore • A consumer education in-store EVENT • A social media outreach initiative • Traditional Press Release Thermometer Education: The Initiative What was made • Burger card: insertion/hand out (Eng/Fr) -CFIA and Health Canada production • QR code linked 30 sec Video Clip ([befoodsafe.ca](befoodsafe.ca) ) • A social media outreach initiative: Thelfies Thermometer Education:The Assets What was made (cont) • Booth materials • Training program • A social media outreach and leverage program Resources Required • Social Agency support (program development + reach) • Graphic Design support • Content developers and program management (internal) • Video editing • Existing great assets (photography, messaging, video, etc) • Existing Routes of Reach (all partners) • INVESTMENT: time and $ Thermometer Education: RESOURCES Activate. Engage. Empower. In-Store: June 21, 2014 LCL RD Thermometer Education Campaign Help Your Customers Cook Like Pros This Summer! WHY IS A PUBLIC EVENT IMPORTANT TOA SOCIAL PLAN?? Social Media Plan for the Event Content was added to Content Calendar and shared across Canada Beef’s social footprint. Social elements created: • Pre-Event Blog Post • Wrap Up Blog Post • Facebook Photo Album • Pinterest Board • Google+ Images A Multi-channel social media amplification plan was created to promote, leverage and document details of the event. Other options: Twitter Party

FAQs

What was the main public health goal of Thermometer Education 2014?

To manage the public risk of E. coli O157 during the summer barbecue season by educating consumers to cook and serve beef burgers and other foods safely in their households.

What is the key consumer message promoted in the program?

Use a thermometer to cook beef burgers to 71 °C, framing the thermometer as an essential tool for great cooking.

What assets and outreach channels were created to support the initiative?

The program created materials such as a burger card (Eng/Fr), a QR code linked to a 30-second video clip, booth materials, a training program, and a social media outreach initiative called “Thelfies,” supported by a multi-channel amplification plan.

Sep 11, 2026

Uploaded by Mason