The United Church of Canada Crest - Technical Considerations for Use - Digital and Print Versions

Sep 15, 2026

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Guidelines for using The United Church of Canada crest across digital and printed materials, including minimum size requirements, permitted formats, and placement rules. The crest must not be altered, disassembled, screened below specified thresholds, tiled, or reversed except for defined negative and screened applications. Recommendations cover letterhead, business cards, forms and stationery, plus colour standards in CMYK/RGB/Web and one-colour options, with restrictions against fluorescent use and improper creative manipulation. Requests for simplified versions are handled by designated officials.

LanguageEnglish

CategoryGeneral

FormatPDF

Pages3

Reading Time1 min

AccessFree to download

Digital Versions: Websites/Applications/Projection

Print Versions

Letterhead, Business Cards, and Stationery Uses

Negative Format and Screened Format

Simplified Version and Permissions

Colours and Reproduction Rules

One Colour Guidance

Creative Applications and Prohibited Uses

Further Inquiries

The United Church of Canada Crest Technical Considerations for Use Digital Versions: Websites/Applications/Projection | The minimum size that the crest should appear in digital format is 60 pixels tall. The title "The United Church of Canada" and/or " L'Église Unie du Canada" should also appear with the crest whenever possible. The crest should not be altered in any way; broken apart, screened, used in the reversed format, or used as a tiled background image. The crest can be used as a visual link to [united-church.ca](united-church.ca) or [EglseUnie.ca](EglseUnie.ca) but should not be used to link to other websites. Please refer to colour section below for choice of colour.
If possible, design so that the crest appears at least ¾" tall when the page is printed.
Print Versions | | --- | | The minimum size that the crest should appear in print is ¾" tall.
Letterhead
When used on United Church letterhead, the crest should be 1½" tall and used in the positive format. It is important to use a good reproduction for artwork, or the type and thin lines will not reproduce properly on the final product.
Business cards
When used on business cards, the crest should be no smaller than ¾", used in its positive format.
Forms, memo pads, etc.
For other printed forms and stationery used in the General Council and Conference offices, the crest should be used in a positive format, with a maximum size of 1½ " and a minimum of ¾" .
Negative format
There may be occasions on the cover of a book, report, pamphlet, or brochure when the crest must be reversed out of a background colour. For these instances, a negative format can be used. The size of the crest, however, should not be smaller than 1" in the negative format so the words can be read.
Screened format
For a book cover, report, pamphlet, or brochure the crest may be used, in positive or negative format, screened back to a minimum of 30 percent to ensure it is recognizable. In this application, the crest should be 2" high or larger.
Simplified version | The crest should never be reproduced with any of the elements missing, in any other position but vertical, or simplified in any way except for the following: The crest may be used without the type in three languages around the outside shape on products (e.g., jewellery) where the type will not reproduce adequately and the words "The United Church of Canada" also appear over or under the crest. • For other uses of the crest without the type around the outside shape, special permission must be sought from the General Secretary, with specific reasons given for using this simplified version. Requests, preferably by e-mail, should be sent to Alison Jordan ([ajordan@united-church.ca](ajordan@united-church.ca)), Law Clerk. Colours The recommended colours for the crest are as follows. For print, these colours may be reproduced from a colour separation of the crest or mechanically reproduced using screens with process colours. CMYK RGB Web | Black | C:0 M:0 Y:0 K:100 | R:0
G:0
B:0 | \#000000 | | --- | --- | --- | --- | | Red | C:0 M:94
Y:100 K:0 | R:238 G:53 B:36 | \#EE3524 | | Yellow | C:0 M:20
Y:80
K: 0 | R:255
G:205
B: 78 | \#FFCC4E | | White (bird) | C:0 (10)
M:0 (0)
Y:0 (0)
K:0 (0) | R:255 (225)
G:255 (244)
B:255 (253) | \#FFFFFF (\#E1F4FD) | | Navy | C:100
M:51 Y:0 K:69 | R:0 G:43
B:85 | \#002B55 | | Gold | C:0 M:24
Y:100
K:31 | R:186
G:145 B:8 | \#BA9108 | | Green | C:60
M:0
Y:60
K:40 | R:64 G:131 B:94 | \#40835E | One colour It is recommended that the crest be reproduced in black or reflex blue for any form of letterhead, documents, forms, or business cards. For books, pamphlets, brochures, and reports, the crest may be reproduced in positive or negative format in any one PMS colour or screen combination as long as the colour chosen provides legibility and is appropriate. The crest should not be reproduced using fluoresce

FAQs

What is the minimum crest size for digital use?

In digital formats, the crest should appear at least 60 pixels tall. When possible, “The United Church of Canada” and/or “L'Église Unie du Canada” should appear with the crest.

What are the crest size requirements for print materials like letterhead and business cards?

For general print use, the minimum size is ¾" tall. On United Church letterhead the crest should be 1½" tall in the positive format; on business cards it should be no smaller than ¾" in the positive format.

Which colour recommendations and restrictions apply to crest reproduction?

Recommended colours include Black, Red, Yellow, White (bird), Navy, Gold, and Green, with specified CMYK/RGB/Web values. For letterhead and documents, reproduction in black or reflex blue is recommended, and the crest should not use fluorescent colours.

Sep 15, 2026

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