THE ROLE OF EMPLOYEES’ PERFORMANCE WHILE IMPLEMENTING A NEW STRATEGY IN SMEs OF PAKISTAN

Sep 14, 2026

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A master’s thesis investigates how employees’ performance affects the implementation of a new strategy in small and medium enterprises in Pakistan. The study frames key success elements through literature on strategy implementation, HRM functions, organisational culture, environmental influences, and organisational performance. Methodology sections define data collection methods, research design, variables, and reliability checks. Results are structured around data description, model specification, dependent and independent variables, human resource and institutional practices, environmental factors, and culture, followed by descriptive statistics, reliability analysis, and correlation.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages102

Reading Time36 min

AccessFree to download

ABSTRACT

INTRODUCTION

1. LITERATURE REVIEW ABOUT SUCCESSFUL STRATEGY IMPLIMENTATION

1.1 Research tasks

1.2 The role of human resources management in small and medium enterprises

1.3 Functions of HRM

1.6 Organisational culture

1.8 Organisational performance

1.10 Change, innovation, and organisational performance

1.11 Hypothesis development

2. METHODOLOGY

2.1 Data collection

2.2 Data collection technique

2.3 Research design

2.4 Variable definition

2.5 Reliability

3. RESULTS

3.1 Data and description

3.2 Model

3.3 Variables

3.5 Dependent variable employee performance

3.7 Human resource practice

3.10 Organisation culture

3.12 Reliability analysis

3.13 Correlation

TALLINN UNIVERISTY OF TECHNOLOGY School of Business and Governance Department of Business Administration Zeeshan Ahmad THE ROLE OF EMPLOYEES’ PERFORMANCE WHILE IMPLEMENTING A NEW STRATEGY IN SMEs OF PAKISTAN Master’s Thesis International Business Administration Supervisor: Mike Wahl, PhD I declare that I have compiled the paper independently and all works, important standpoints and data by other authors have been properly referenced and the same paper has not been previously presented for grading. The document length is 14,083 words from the introduction to the end of summary. Zeeshan Ahmad 04 December 2022 (Signature, date) Student code: 196394TVTM Student e-mail address: [zeahma@taltech.ee](zeahma@taltech.ee) [Supervisor: Mike Wahl](Supervisor: Mike Wahl), PhD: The paper conforms to requirements in force. (signature, date) Chairman of the Defence Committee: / to be added only for graduation theses / Permitted to the defence. (name, signature, date) TABLE OF CONTENTS ABSTRACT ....................................................................................................................................5 INTRODUCTION ...........................................................................................................................6 1. LITERATURE REVIEW ABOUT SUCCESSFUL STRATEGY IMPLIMENTATION ......8 1.1. Research tasks ................................................................................................................. 12 1.2. The role of human resources management in small and medium enterprises ................ 13 1.3. Functions of HRM .......................................................................................................... 16 1.4. Prospects of HRM........................................................................................................... 19 1.5. Policies and practices in human resources......................................................................21 1.6. Organisational culture .....................................................................................................24 1.7. Environmental factors .....................................................................................................27 1.8. Organisational performance............................................................................................28 1.9. Learning and organisational performance ......................................................................29 1.10. Change, innovation, and organisational performance ....................................................30 1.11. Hypothesis development .................................................................................................30 2. METHODOLOGY .................................................................................................................33 2.1. Data collection ................................................................................................................33 2.2. Data collection technique................................................................................................34 2.3. Research design ..............................................................................................................34 2.4. Variable definition ..........................................................................................................34 2.4.1. Employee performance.............................................................................................34 2.4.2. Human resourse practices.........................................................................................34 2.4.3. Organisational practices ...........................................................................................34 2.4.4. Organisational environmental factors ......................................................................34 2.4.5. Organisational culture ...................................

FAQs

What is the main topic of the thesis?

The thesis examines the role of employees’ performance in implementing a new strategy within Pakistani SMEs.

Which areas are covered in the literature review?

The literature review addresses HRM in SMEs, organisational culture, environmental factors, organisational performance, and links to change and innovation, including hypothesis development.

How does the thesis evaluate the study variables and data quality?

The methodology defines variables and data collection techniques and includes reliability assessment, followed in the results section by descriptive statistics, reliability analysis, and correlation.

Sep 14, 2026

Uploaded by Graffin