The Nonpro􀈋it Social Media Content Planner - Tips for Time Management

Sep 24, 2026

Fundraising Software DonorPerfect offers a practical social media content planning guide focused on strategic, intentional posting. The Planner organizes work into time-management tips and a weekly workflow across four pillars: research and listening, content creation and curation, community management, and measurement and analysis. It provides daily and weekly task prompts, suggests relevant metrics, and includes a Content Brainstorm exercise with examples, content topics, and content types to help nonprofits plan, create, and schedule engaging material consistently.

LanguageEnglish

CategorySocial Media

FormatPDF

Pages8

Reading Time3 min

AccessFree to download

Tips for Time Management

Time Management-Your Weekly Schedule

The 4 pillars of social media management

Research and listening

Content creation and curation

Community management

Measurement and analysis

Content Brainstorm Exercise

Decide How Often To Post

Content Remix Recipe

DonorPerfect Fundraising Software The Nonpro􀈋it Social Media Content Planner 268,739 likes By Julia Campbell, J Campbell Social Marketing LLC Are you sick of logging in on Monday and wondering what to post or tweet about? Do you want to have a more consistent presence on your social media platforms? This is the Planner for you. The key to growing your audience on social media and to getting more engagement is being strategic and intentional about your social media content. And that requires planning! Calendar-Alt Tips for Time Management Time Management-Your Weekly Schedule How much time this week do you have to spend doing social media management? Write it down. Time block in your calendar. The 4 pillars of social media management are: ● Research and listening ● Content creation and curation ● Community management ● Measurement and analysis How does that break down into daily or weekly tasks? Research & listening: | DAILY
Write down at least 3 hashtags and/ or keywords that you follow or would like to follow consistently on social media and in the news. You can follow these hashtags on Instagram and on LinkedIn.
List out some of the bloggers, influencers, industry leaders to follow to get information. | WEEKLY
Create a label in your email provider for email newsletters that you want to read to keep up with news and trends that are of interest to your audience. Limit to 5 email newsletters.
Add examples, screen shots and more to a Google Drive or Dropbox of social media examples from brandsand organizations. This will give you inspiration and ideas going forward. | | --- | --- | Content creation and curation: | DAILY
Create videos, graphics, photos, write copy, update the Content Calendar. | WEEKLY
Complete the Content Brainstorm Exercise in this Planner.
Write down 5-10 topics, stories, and types of posts that your audience likesand responds well to.
How many of these posts can you create with original content?
How many of these posts can you
curate from trusted, relevant sources? | | --- | --- | Community management: | DAILY
Answer all questions. If they are negative in tone, direct them to DM you or email you-take the conversation off the feed.
Ignore the trolls-block and delete anyone who is in violation of your policies (harassment, obscenity, spam) . | WEEKLY
Follow 10 accounts per week (that makes sense for your organization) .
Look at who follows you and see who you could follow back. You do NOT need to follow everyone back who follows you. Be strategic here. | | --- | --- | Measurement and analysis: Choose relevant metrics to track each month-no more than 5. Metrics may include website traffic, referrals (which social media platform is driving the most website traffic), email sign-ups, webinar sign-ups, inquiries. | DAILY
Use this data to analyze and identify trends and to improve the work. | WEEKLY
Run reports.
Report out to the entire team. | | --- | --- | Content Brainstorm Exercise Why do your stakeholders support you? Can you list 5 reasons, in their words? (If you don’t know, this is a great opportunity to email or get on the phone with donors, audience members, and others to ask them their opinions.) What information can you give your audience that will make them think? What education can you provide that will help them trust you? What are the knowledge gaps, myths, misconceptions around your cause that you can address? What stories can you share that will inspire them? | | | --- | | | | | lightbulb BRAINSTORM! This is the fun part! List out as many ideas for Content Topics as you can. Examples: ● Events ● Messages of gratitude ● Relevant holidays ● We are one step closer to XYZ-here’s what we did this week! ● We won’t stop until we XYZ-here’s how you can get involved. Won’t you join us? ● Facts ● Myths ● Did you know? ● What does it take to end this/change this? ● What

FAQs

How does the Planner recommend managing time for social media tasks each week?

It asks users to write down available time, time-block it in a calendar, and follow a weekly schedule built around daily and weekly activities for each pillar of social media management.

What are the four pillars of social media management listed in the Planner?

The Planner lists research and listening, content creation and curation, community management, and measurement and analysis.

What daily and weekly actions are suggested for research and listening?

Daily, it recommends writing down hashtags/keywords and listing bloggers or industry leaders to follow. Weekly, it suggests creating email newsletter labels and collecting social media examples in a shared drive for inspiration.

How should nonprofits decide how often to post and how to remix content?

It recommends choosing a realistic weekly posting cadence to start, with example frequencies for platforms. It also suggests remixing email, blog, and long-form video into social posts and shorter segments for ongoing use.

Sep 24, 2026

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