The Job Description and the Marketing Manager- An Aid or a Hindrance

Sep 13, 2026

Upload by Mimi

This paper explores the feasibility of applying a standard job description to the post of the marketing department of the firm. It implies that the traditional job description may not be adequate for describing the job of the marketing manager - a conversion that is not theoretically applied to job description. This paper discusses some aspects of job description, the task of the marketing manager and their looks at the five actual job descriptions of marketing managers in five major companies in different industries. Conclusions are drawn from these findings. The document also discusses the implications for the job description of the marketing manager focusing on the relationship between behaviour-centred job descriptions and the accuracy of the description. The author further argues that behaviour-centred job descriptions should be used for the marketing manager, as it more accurately reflects the requirements of the job. The functions of a job description are also explained, including selling the job and the company to a new candidate, providing a selection tool and interview guide, and acting as a guide for the interviewer in forming the right job-related questions. The document then examines the development of internal marketing and sets out the goals aimed at by the firm's marketing programme. The objectives of marketing management are discussed in terms of achieving marketing goals and the importance of setting specific objectives. The acquisition of the necessary resources for a marketing programme is also examined. The creation of goods and services for the market is discussed, with emphasis on how products are distributed and how marketing information is used to communicate with the target market. The document also discusses the development of a marketing strategy, covering the four P's of marketing: product, price, promotion and place. The continuous evaluation and control of marketing achievement are also discussed. Finally, the document outlines the duties and responsibilities of marketing managers in different companies, covering areas such as sales, marketing, administration and personnel.

LanguageEnglish

CategoryGeneral

FormatPDF

Pages8

Reading Time3 min

AccessFree to download

The Job Description and the Marketing Manager- An Aid or a Hindrance

The Nature of the Job Description (J.D.)

The Functions of a Job Description

The Tasks of the Marketing Manager

The Setting up of Goals for Marketing Operations

The Development of an Internal Marketing Organization

The Role of the Marketing Manager

The Acquisition of the Necessary Resources

The Creation of Goods and Services for the Market

The Development of a Marketing Strategy

The Continuous Evaluation and Control of Marketing Achievement

Cases of the Job Description in Marketing

FAQs

What is the primary focus of this paper regarding job descriptions?

This paper explores the feasibility of applying a standard job description to the marketing manager role and questions its adequacy in accurately describing the job's complexities, suggesting a need for adaptive descriptions.

What are the key functions of a job description according to the document?

The functions of a job description include selling the job and company to candidates, serving as a selection and interview tool, and guiding interviewers in assessing job-related questions.

What does the paper suggest for the marketing manager's job description?

The paper suggests that behaviour-centred job descriptions are more suitable for marketing managers as they better reflect the dynamic and human-interaction aspects of the role, moving beyond a purely task-oriented approach.

What are the four P's of marketing mentioned in the document?

The four P's of marketing mentioned are product, price, promotion, and place, which are key components of a marketing strategy.

Sep 13, 2026

Upload by Mimi