Student Success CollaborativeTM - Toolkit: Designing and Implementing a Targeted Advising Campaign - SSC—Campus Targeted Advising Campaigns

Sep 12, 2026

A practical toolkit for designing and implementing targeted advising campaigns using the SSC—Campus platform. It outlines how advisors define a target student population, select campaign parameters, and articulate short- and long-term objectives. The guide then details outreach frequency, messaging, follow-up steps, and how to launch outreach rounds. It also provides a framework to evaluate success with measurable metrics and communicate outcomes across advising stakeholders.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages12

Reading Time4 min

AccessFree to download

Toolkit Contents

Guide: Targeted Advising Campaign Design Process

Step 1: Define a Target Student Population

Step 2: Plan Your Outreach Strategy

Step 3: Evaluate and Communicate Your Campaign Success

Campaign Design Worksheet (SAMPLE)

Innovative Ideas for Targeted Advising Campaigns

Three Strategies to Extend Your Impact

Case Study: Discovery Advising Campaigns to Generate Best Practices at Central Michigan University

Guide: Campaign Implementation in the SSC—Campus Platform

Student Success CollaborativeTM Toolkit: Designing and Implementing a Targeted Advising Campaign SSC—Campus Targeted Advising Campaigns Advisors use SSC—Campus campaigns to… Targeted advising campaigns enable advisors to operationalize a proactive approach to advising students by directing outreach to specific populations of students in need of supplemental attention . By putting a special focus on the students who they can help the most or with actionable next steps, advisors are able to maximize the overall impacts of their efforts. The SSC—Campus platform makes it easier to run these initiatives with a suite of tools for quickly identifying, contacting, and meeting with students. By deploying SSC—Campus risk analytics in combination with workflow tools, advisors can create highly-specific campaignsand ensure that no students fall through the cracks. This toolkit provides step-by-step instructions and tools for designing your own targeted advising campaign using the SSC—Campus platform . Please reach out to your Dedicated Consultant with any questions. Good luck! Make a greater impact on student success through improved processes for identifying and reaching students, especially those at high risk Focus limited advisor time on manageable groups of students Efficiently channel targeted outreach, resources, and attention toward groups of students with similar needs Explore and popularize innovative ideas for data-driven advising practices Toolkit Contents Tool Page Guide: Targeted Advising Campaign Design Process 2 Campaign Design Worksheet (SAMPLE) 3 Campaign Design Worksheet 4 Innovative Ideas for Targeted Advising Campaigns 5 Three Strategies to Extend Your Impact 6 Case Study: Discovery Advising Campaigns to Generate Best 7 Practices at Central Michigan University Guide: Campaign Implementation in the SSC—Campus Platform 9 ©2016 EAB • All Rights Reserved • [eab.com](eab.com) Guide: Targeted Advising Campaign Design Process Step 1: Define a Target Student Population 1. Brainstorm a group of students that you want to target for intervention (use the worksheet on p.4 to write out each step in your design) 2. Select the parameters that will define this population and create a campaign list in the SSC—Campus platform (For step-by-step instructions on creating an appointment campaign see p. 9) 3. Articulate objectives for the short-term (e.g., rounds of outreach, advising sessions) and long-term (e.g., retention, tutoring appointments) impacts of your campaign Step 2: Plan Your Outreach Strategy 4. Determine how frequently and in what way you will contact targeted students (track the success of different types of outreach to inform future campaigns and other advisors) 5. Articulate the messages you want to communicate and resources you want to provide at each interaction (e.g., outreach, advising sessions); consider the action steps this specific student population needs to take and craft appropriate messages 6. Identify next steps you will take to follow up with these students and ensure the impact of your initiative 7. Use the appointment campaign functionality in the SSC-Campus platform to launch each round of email outreach. Step 3: Evaluate and Communicate Your Campaign Success 8. Identify metrics for measuring the outcomes of your campaign and targets that will define success 9. Determine how you will communicate your targeted advising campaign’s outcomes, including communication format and audiences (e.g., other advisors, deans, SSC—Campus consultant) | Questions to Ask in Selecting a Population
􀂃 Which students struggle but might not seek assistance?
􀂃 What group of students am I passionate about?
􀂃 Which students need to complete specific actions in the near future to improve their chances of success or avoid barriers to their progress?
Parameters Available in the SSC—Campus Platform: cGPA, advisor/group, reminder set, student ‘s, las

FAQs

How do advisors define a target student population for a targeted advising campaign?

Advisors brainstorm a group needing supplemental attention, select parameters available in SSC—Campus (such as risk, success markers, and student status), and set both short-term and long-term objectives for the intervention.

What outreach strategy steps does the toolkit recommend?

The toolkit recommends planning outreach frequency and contact methods, crafting messages and resources aligned to required action steps, identifying follow-up steps, and using the appointment campaign functionality to launch each email outreach round.

How is campaign success measured and communicated?

Success metrics include contact and session completion rates for short-term outcomes, as well as changes in notifications count, major changes, risk prediction decreases, and retention for longer-term outcomes. Outcomes should be communicated using agreed formats and audiences such as other advisors, deans, and SSC—Campus consultants.

Sep 12, 2026

Upload by Bill Black