Question 1

What is the primary purpose of a social media competitive analysis?

Accepted Answer

A social media competitive analysis serves to provide awareness of how competitors are using social media to engage their customers and potential customers. It reveals standouts on each channel and highlights areas for improvement, helping to better understand how social media performance compares to the competition.

Question 2

What is the timeframe and scope of this specific analysis?

Accepted Answer

This analysis focuses on the period from September to December 2017 and specifically compares Essie against seven other brands within the beauty space.

Question 3

Does a competitive analysis strictly require direct competitors?

Accepted Answer

No, a competitive analysis does not strictly require direct competitors. The report encourages including other brands in the analysis that aren't direct competitors to provide a more complete view of social marketing.