SCM - Issue Management Victoria’s Secret (Iris van der Heijden) - Chapter Outline

Sep 19, 2026

Strategic Communication Management assignment focused on issue management for Victoria’s Secret in response to criticism about unrealistic beauty standards associated with its models. The paper defines what constitutes an issue and issue management, then analyzes the organization, its history, and the Victoria’s Secret Fashion Show. It develops an issue analysis using social media monitoring, stakeholder analysis, and an issue life cycle, and concludes with communication advice, including a strategy for “Victoria’s Secret Plus.”

LanguageEnglish

CategoryPresentations

FormatPDF

Pages20

Reading Time7 min

AccessFree to download

Chapter 1: Introduction

1.1 What is an issue?

1.2 What is issue management?

Chapter 2: The organisation

2.1 Victoria’s Secret

2.2 History

2.3 Victoria's Secret Fashion Show

Chapter 3: Issue Analysis

3.1 The issue

3.2 Social media monitoring

3.3 Other companies issue statements

3.4 Issue life cycle

3.5 Victoria’s Secret and the issue

3.6 Stakeholder Analysis

Chapter 4: Advice

4.1 Why use this advice

4.2 Strategy Victoria’s Secret Plus

Strategic Communication Management unrealistic beauty standards Student: Iris van der Heijden / Date: 17-12-2018 / Course: SCM Course Code: (25XGAM701A) / Teacher: Marieke Kamphuis / Student Number: (2485680) Table of Content Chapter 1: Introduction 1.1 What is an issue? 2 1.2 What is issue management? 2 Chapter 2: The organisation 2.1 Victoria’s Secret 3 2.2 History 3 2.3 Victoria's Secret Fashion Show 3 Chapter 3: Issue Analysis 3.1 The issue 4 3.2 Social media monitoring 4 3.3 Other companies issue statements 6 3.4 Issue life cycle 7 3.5 Victoria’s Secret and the issue 7 3.6 Stakeholder Analysis 8 Chapter 4: Advice 4.1 Why use this advice 13 4.2 Strategy Victoria’s Secret Plus 13 Chapter 1: Introduction This assignment is made for the advanced course Strategic Communication Management. The goal of the assignment is to give a strategic communication advice on issue management for an organisation in the creative industries. This advice must be based on an issue and stakeholder analysis. 1.1 What is an issue? According to Jaques (2007) is an issue a condition or event, either internal or external to the organization which, if it continues, will have a significant effect on the functioning or performance of the organization, or on its future interests. 1.2 What is issue management? Issue management is a strategic management process that helps organizations detect and respond appropriately to emerging trends or changes in the socio-political environment. These trends or changes may then crystallize into an ‘issue’, which is a situation that evokes the attention and concern of influential organizational publics and stakeholders. At its best, issues management is stewardship for building, maintaining, and repairing relationships with stakeholders. In the context of corporate issues management, issues are controversial inconsistencies caused by gaps between the expectations of corporations and those of their publics. Issue management is a strategic business-planning tool that helps organizations and NGOs gain legitimacy and credibility in their arguments on contentious, unsettled matters (Dalton, 2011) . Issue management is very important for every organization. It can help you monitor what people are saying about your company and proper issue management. You can improve your image and reputation and maybe you can benefit from an issue if you respond to it in the wright way. Chapter 2: The Organisation I choose the lingerie company Victoria's Secret for this assignment. Every year I watch the Victoria's Secret Fashion Show. I am really curious how the company deals with the criticism about their models having unrealistic body’s. 2.1 Victoria’s Secret Victoria's Secret is inspired by a love for lingerie, and the desire to bring beauty—and fantasy—into every woman’s wardrobe. They believe little luxuries are of grand importance. And what’s closest to your body is always closest to their heart (Facebook, 2018) . Victoria's Secret (2018) is a world-class brand known around the globe for their amazing products and shopping experience. With more than 1,100 store locations worldwide, they dominate the lingerie marketplace with products for everyone. The name is synonymous with all things feminine and sexy including their celebrated supermodels and world-famous runway show. Sexy and sophisticated, powerful and dominant, known and desired around the world (Victoria’s Secret, 2018) . Victoria's Secret want to make people feel sexy, sophisticated and forever young. The mission statement for Victoria's Secret retail chain is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for their shareholders (Comparably, 2018) . 2.2 History Victoria’s Secret was not originally designed for women. In fact, it was quite the opposite. According to Business Insider (2015) the

FAQs

What does the assignment define as an “issue” and why does it matter?

An issue is defined as a condition or event, internal or external, that if it continues will significantly affect an organization’s functioning, performance, or future interests. It matters because it can trigger attention and concern from influential publics and stakeholders.

How is issue management described in the assignment?

Issue management is described as a strategic process for detecting and responding to emerging trends or changes in the socio-political environment. The goal is to build, maintain, and repair stakeholder relationships and gain legitimacy in contentious matters.

What organization and issue are chosen for the case analysis?

The case focuses on Victoria’s Secret, and the issue centers on criticism about the company’s models having unrealistic body standards. The paper also includes plans for social media monitoring and stakeholder analysis to support the issue analysis.

Sep 19, 2026

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