Rooted in Marketing - 2nd issue - March

Sep 17, 2026

Rooted in Marketing newsletter shares guidance and content inspiration for UC Master Gardener communications during March, with planning support for April social media, branding, and program messaging. Readers receive policy reminders on using ucanr.edu email addresses and public website URLs, plus practical steps for obtaining branded communications. The issue also highlights branded graduation certificate access, encourages Instagram engagement, and offers quick video tips, including vertical formats and concise 60–90 second reels.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages8

Reading Time3 min

AccessFree to download

Rooted In Marketing - 2nd issue

Content inspiration for April

Policy reminders - Email Addresses

Branding - Graduation Certificates

Local successes and celebrations

Quick tips: Video Tips

Welcome back for the 2nd issue of Rooted In Marketing! We are so grateful for all the wonderful feedback from our first issue. This newsletter is for you , so keep that feedback coming! In this issue you will find: Content inspiration for April Policy reminders-Email Addresses Branding-Graduation Certificates Local successes and celebrations Quick tips: Video Tips We are thrilled to announce that as of March 1 , the statewide UC Master Gardener Program is on Instagram! Make sure to follow us at @ UCMasterGardeners and share our content as much as you would like. Tag us in your posts so we can share them in our stories! Thank you again for all your feedback. Let us know what you think of this issue and if there is anything you would like to see in the future! Thankyou, Melissa & Barbra UC Master Gardener Program Statewide Communications Team Content Inspiration-April Below is the content inspiration for April. We are doing these a month ahead of time so you have the time to get the content created or scheduled. If you missed the first issue of Rooted in Marketing you can find the March Inspiration Guide there . Remember these are just inspirational ideas , these are not requirements. Pick and choose what works for you! If you Have suggestions on items we should add to these one-sheets please contact Barbra [Pushies | ](Pushies | bpushies@ucanr.edu)[ bpushies@ucanr.edu](Pushies | bpushies@ucanr.edu) April Social Media Inspiration | | Get inspiration for social media content for the month of April including National Garden Month , National Volunteer Appreciation Month , California Poppy Day , and more.
Download the April Doc here. | | --- | --- | | Branding: Email & Website Addresses
Having a unified online presence is crucial to establish credibility , professionalism , and trust with our audience. Reflecting on our journey , 15+ years ago , UC Agriculture and Natural Resources ( UC ANR) relied heavily on UC Davis resources for its website and email infrastructure. Fast forward to today , and UC ANR now fully supports all of its programs with the [ucanr.edu](ucanr.edu) website and email addresses. All programs should be using ucanr.edu email addresses and website URLs for public-facing communications. While this has been an established practice for many years , we understand that some may not have implemented this recommendation.
Here are some easy steps to get you started:
Using a third-party email service (ie: Gmail , Hotmail)? Submit an IT ticket to have a generic program email created for your program.
Have an old [ucdavis.edu](ucdavis.edu) address or URL? Submit an IT ticket and the team will assist you in re-routing it [to a ucanr.edu](to a ucanr.edu) address.
Let’s come together to elevate our brand and amplify our program impact! | | | | | | Celebrate with Branded Graduation Certificates
Certificates of Completion for graduating UC Master Gardener volunteers are available for | | download on the UC Master Gardener Coordinator website. These beautifully designed certificates serve as an acknowledgment of their commitment to their horticultural and volunteer education. Here’s how to access the certificates: [Visit ](Visit mgcoord.ucanr.edu/Marketing/Templates)[ mgcoord.ucanr.edu/Marketing/Templates](Visit mgcoord.ucanr.edu/Marketing/Templates) Navigate to the "Marketing" section Find the "Templates" tab Download the certificate template ( PowerPoint) and font ( Rouge_Script) Customize with the recipient's name , date , and any additional details Print and distribute! Local Successes and Celebrations Creating good videos for social media can be challenging. We are so impressed with these videos from some of our counties. Continue reading below for even more video tips! We love this reel from UC Master Gardeners of San Luis Obispo . It gives simple instructions in the pop-up text with video clips that coincide with the instructions. It m

FAQs

What content is included for April planning in this issue?

The newsletter provides April content inspiration, including social media ideas tied to garden-related observances and guidance on how to select topics for one-sheets.

What are the policy reminders about email addresses and website URLs?

Programs are instructed to use ucanr.edu email addresses and website URLs for public-facing communications, with help available via an IT ticket for third-party emails or re-routing old ucdavis.edu links.

How can readers create effective social media videos?

The issue recommends vertical video formats for mobile viewing, keeping videos short (about 60–90 seconds), using varied shots, adding text/graphics for clarity, and creating teaser clips from longer recordings.

Sep 17, 2026

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