ROLE DESCRIPTION - VISUAL MERCHANDISER - WHAT YOU DO - HOW YOU DO IT - CONTRIBUTION MATRIX

Sep 13, 2026

Upload by Stanley

Role Description - Visual Merchandiser for H&M explains what the position is responsible for and how those responsibilities are delivered through company values. The document details selling and commercial execution, including window and in-store garment presentation aligned to the Commercial Handbook, concept ID, and GTL mannequins, plus training, communication, legal compliance, routines, security, and KPI-driven actions. It also outlines values in action, using competence areas such as collaboration, empowerment, innovation, improvement, resourcefulness, honesty, and clarity to drive sales and customer experience.

LanguageEnglish

CategoryResumes

FormatPDF

Pages5

Reading Time2 min

AccessFree to download

Role Description: Visual Merchandiser

What you do

How you do it

Contribution Matrix

ROLE DESCRIPTION: VISUAL MERCHANDISER WHAT YOU DO HOW YOU DO IT | Working at the heart of fast-paced fashion business, in your store you create an environment that inspires customers to explore their personal style. You support and guide the store team to deliver the most inspiring and exciting customer experience in line with the H&M brand and values. You actively drive sales in the store and are responsible to implement the Visual Identity to make us the No. 1 fashion destination. You meet the expectations of customers and colleagues at all times, as well as following all H&M procedures and standards. | By acting in line with our values and being a role model, you contribute to your own and H&M Group’s business success.
No matter what your role may be at H&M Group – WHAT you do is as important as HOW you do it. | | --- | --- | The WHAT in this role description is about your responsibilities, while the HOW is about living our values and using your competences to carry them out. ROLE DESCRIPTION: WHAT YOU DO Your responsibilities | Selling
You ensure that garment presentation in windows and in store is in line with the Commercial Handbook. Together with the Department Manager you maximise and drive commercial opportunities in your store within the H&M brand guidelines. | Fashion Knowledge
• Ensure you are up-to-date with current fashion trends and styling techniques so you can anticipate your
• customers’ needs.
• Share, inspire and educate the store team on seasonal trend information.
• Direct customer service
• Ensure you meet customer expectations on direct service according to H&M standards.
• Support the store to achieve excellent customer service.
Indirect customer service
• Follow up the H&M Visual Identity through implementation of the Commercial Handbook and secure well-styled GTL mannequins in windows and in store and make sure garment presentation is in line with the concept ID.
• Create a clear red thread from windows to A-area with wearable buying suggestions.
• Ensure high quality, commercial garment presentation with good garment care every day together with store team
• Provide good concept flow by maintaining the concept layout, fixtures and navigation.
• Launch and maintain all sales campaigns and activities on time and according to H&M standards.
Drive sales targets
• Identify opportunities to increase customer satisfaction and sales.
• Perform sales follow-up and initiate actions to reach sales targets. | | --- | --- | | Team
You support the store team to enhance the customer and working experience in store through coaching. Together with the Store management team you ensure that all legal requirements and H&M policies are fulfilled | Training & Development
• Evaluate & develop the visual and commercial skills of the store team.
• Organise, provide and carry out visual training for all colleagues to support garment presentation in line with the Commercial Handbook.
• Seek VM potential for succession. | | | Communication & legal requirements
• Ensure that all communication in the windows and on the sales floor complies with local legislation | | --- | --- | | Routines
Organise and plan your workload according to business needs and commercial planner. Ensure safety, security and administration procedures are always followed | Commercial routines
• Follow up on Store KPIs and initiate actions to reach store goals and budgets.
• Adapt the store planning according to store needs and budget from the Commercial plan.
• Perform daily Customer rounds to maximise and action commercial opportunities.
Visual Store Operational Routines
• Carry out Sample picking in a way that creates clear stories and wearable buying suggestions.
• Handle Visual Merchandiser material and visual scheme orders.
• Control quantity and condition of all incoming visual material.
• Maintain and care for all display and interior m

FAQs

What are the core responsibilities of the Visual Merchandiser role at H&M?

The role focuses on inspiring customer experience through compliant window and in-store garment presentation, supporting the store team, ensuring concept flow, and driving sales aligned with H&M brand guidelines.

How does the Visual Merchandiser “sell” and manage commercial opportunities?

The role ensures presentation follows the Commercial Handbook, works with Store management to maximize commercial opportunities, runs sales campaigns on time, and performs sales follow-up to reach targets.

Which H&M values guide how the role is performed?

The document links performance to shared H&M Group values expressed through collaboration, empowerment, innovation, improvement, resourcefulness, honesty, and clarity.

Sep 13, 2026

Upload by Stanley