RE-AMP - The Art of Campaign Planning - How to Design a Successful Campaign and Win

Sep 12, 2026

RE-AMP is an active network of nearly 160 nonprofits and foundations across eight Midwestern states working on climate change and energy policy, aiming to reduce global warming pollution economy-wide by 80 percent by 2050. The RE-AMP Organizing Hub was created to support targeted policy campaigns and movement building, emphasizing campaign planning, strategy coaching, and skills development. The guide explains how effective campaigns build organizational power, enabling members to win in the short term and sustain long-term climate action.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages85

Reading Time30 min

AccessFree to download

About RE-AMP

About the Author

Introduction

What is a Campaign?

How We Created This Guide

Campaign Planning: Why Bother?

Identifying an Issue

The Campaign Planning Process

What Does a Good Campaign Planning Process Look Like?

The Campaign Planning Meeting

Campaign Planning in a Coalition Setting

Topography of a Campaign Plan

1. LAY OF THE LAND

2. GOALS AND OBJECTIVES

3. TARGETS

4. THEORY OF WINNING

5. POTENTIAL OPPONENTS AND ALLIES

6. RESOURCES AND ASSETS

7. STRATEGIES AND TACTICS

8. MESSAGE

RE-AMP The Art of Campaign Planning How to Design a Successful Campaign and Win RE-AMP Organizing Hub 2014 W W W . R E A M P . O R G RE-AMP is an active network of nearly 160 nonprofits and foundations across eight Midwestern states working on climate change and energy policy with the goal of reducing global warming pollution economy-wide 80 percent by 2050. RE-AMP brings environmental, labor, faith, youth, energy, conservation and other groups together to develop common priorities to achieve our goals in the areas of clean energy, coal, energy efficiency, global warming solutions, and transportation. With a wide array of member organizations, RE-AMP provides many opportunities for various constituencies throughout the Midwest. To help meet RE-AMP's goal of reducing global warming pollution 80 percent by 2050, the RE-AMP Steering Committee created the RE-AMP Organizing Hub. The Organizing Hub brings together targeted policy campaigns and movement building, to build power for long-term success. The Organizing Hub focuses on campaign planning, strategy coaching and campaign skills-building for RE-AMP members. Effective campaigns build an organization’s power, and powerful organizations are able to run increasingly effective campaigns. This guide, with its emphasis on campaign planning, seeks to help build power within the RE-AMP network so that members can run more effective campaigns in the short term and build a movement to fight climate change in the long term. For more information about RE-AMP or the Organizing Hub, [please visit www.reamp.org](please visit www.reamp.org). Melissa Gavin, Organizing Hub Coordinator, works to build the capacity of REAMP members and its partner constituencies to create more environmental policy wins. She assists in program development, developing leadership, gathering and sharing campaign best practices and promoting long-term movement building within RE-AMP and its partner constituencies. Prior to joining Clean Wisconsin, Gavin served as the Executive Director of the State Environmental Leadership Program, an organization dedicated to protecting and restoring America’s environment by strengthening and networking smart, powerful and well-run environmental advocacy organizations. Gavin holds a Masters of Public Affairs degree from the Robert M. La Follette School of Public Affairs at the University of Wisconsin-Madison. She completed her undergraduate degree in Environmental Studies at Florida International University, in Miami, FL. When not at RE-AMP, she can be found in a garden, whether in her plot in the community garden she helps coordinate, working with students at Sandburg Elementary where she serves as the school garden coordinator, or daydreaming about her own next garden adventure. Table of Contents About RE-AMP .................................................................................................................................................................. 2 About the Author ............................................................................................................................................................. 3 Introduction ....................................................................................................................................................................... 6 What is a Campaign?.................................................................................................................................................. 6 How We Created This Guide................................................................................................................................... 7 Campaign Planning: Why Bother? ............................................................................................................................ 9 Identifying an Issue..................................................................................................................................

FAQs

What is RE-AMP and what goal does it pursue?

RE-AMP is a network of nearly 160 nonprofits and foundations across eight Midwestern states working on climate change and energy policy. Its goal is to reduce global warming pollution economy-wide by 80 percent by 2050.

What is the RE-AMP Organizing Hub designed to do?

The Organizing Hub brings together targeted policy campaigns and movement building. It focuses on campaign planning, strategy coaching, and building campaign skills for RE-AMP members.

Why does the guide emphasize campaign planning?

Effective campaigns build an organization’s power, and powerful organizations can run increasingly effective campaigns. The guide focuses on planning to help members win in the short term and build a long-term movement to fight climate change.

Sep 12, 2026

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