Playbook - Ramadan 2024 TikTok 商业推广攻略 - 用3R框架与4阶段策略助力品牌增长

Sep 2, 2026

Ramadan9withTikTok 2024 Playbook outlines how brands in Indonesia can get on the Ramadan journey using TikTok’s creative and scalable approach. The playbook highlights key 2024 trends, audience perceptions, and a community-first roadmap across four phases: Pre-Ramadan, During Ramadan, Lebaran preparation & celebration, and Post-Lebaran retargeting. It provides reach and frequency guidance, success measurement metrics, and recommended ad solutions such as TopView, Branded Mission, Branded Effect, VSA Catalog, and Traffic solutions.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages13

Reading Time5 min

AccessFree to download

dTikTok for Business

Creative made easier with 3R Framework!

How our community walks the Ramadan lane

Reach & Frequency

Community Interaction Objective

Stand out and own key Ramadan moments

Explore our performance solutions

# dTikTok for Business Ramadan9withTikTok 2024 PlaybookA guide to celebrating creativity,community,and beyond during Ramadan in Indonesiatiktokramadan.com Get your business onGet your business onthe Ramadan journeythe Ramadan journeywith TikTok!with TikTok!手Celebrate RamadanCreative on TikTok is easy,across all phasesimpactful,and scalableAchieve Ramadan SuccessWatch 3 trends in 2024: These 3 trends will shape 2024 following these three will help you in Ramadan campaign What users think of TikTok in RamadanWhat users think of TikTok in Ramadan73%it hasentertainment&trends67it is wherecreativity &culture64%are celebratedrelatableSource:TikTok commissioned study conducted by Tokuna on behaviours during Ramadanamong(n=500)TikTok users and non-users in Indonesia,Sep2023 ## How our communitywalks the Ramadan lane Pre-Ramadan500M+Video Views frompreparation-relatedhashtagsDuring Ramadan 90%likely to buy something theysaw on TikTok during RamadanLebaran Preparation77%will do Lebaran shopping on food,outfits,gadget,and othersLebaran Celebration1 in 2planned to use TikTok more when celebratingLebaran 2024Post-Lebaran7 in 10planned to buy something afterreceiving THR Brands needto rethink how-to-creative90%When it comes to TikTok,of consumers arethis Ramadan:paying less attention,admitting to skipdigital ads 11:11 Users using TikTokduring Ramadan to findinspiration² Users usingTikTok duringRamadan to findentertainment²by TikTok.Conducted in ID,TH,VN,JP,KR,AU,Apr 2022,2.TKTok commissionedstudy conducted by Toluna on behaviours during Ramadan among(n=500)TikTok users and non-users in indonesia,Sep 2023 ## Creative made easierwith 3R Framework! Recut 86% TikTok users enjoy Ramadancontent from TVedited to suit TikTok'screative style Remix 95 % TikTok users enjoy contentthat they can feel emotionallyconnected this RamadanReimagineTikTok users say that they willcreate content with festiveRamadan filters,and usingRamadan related soundsSource:TikTok commissioned study conducted by Toluna on behaviours during 86% | | Phase 1 | Phase 2 | Phase 3 | Phase 4 | | | --- | --- | --- | --- | --- | --- | | | Pre-Ramadan
Prepare &
Build Up Hype | During Ramadan
Own Big Moments | Lebaran Preparation
&Celebration
Drive Traffic &Conversion | Post Lebara
Retarget | n | | Targeting | Broad | Custom audience,
lookalike
audience | Broad | Custom audienc | e, | | | | | | lookalike audien | ce | | Objective | Reach,
Video Views,
Community
Interaction | Reach,Impressions,
Brand Lift,
Video Views,
Engagement,
Video Creations | Traffic,Sales | Video Views,
Traffic,
Conversion | | | Ad Solutions | R&F,
Brand Auction | TopView,
BrandedMission,
Branded Effect,
Reach &
Frequency | Auction,VSA Catalogue,
App Promotions,Web
Conversion | Auction | | ## Reach &Frequency ### >Plan early to generate brand presence Pro-tips ·Reach 40%-70%of target market to scale impact. ·Book early up to 225 days before and can be booked up to90 days for chances of lower CPM. ·Frequency 3/7 for chances of brand lift. ### Success Measurement Predicted Reach,Impressions and complemented withMeasurement Solutions ### Focused View Objective →Drive brand impact and inspire audience O ### Pro-tips ·Choose 15s Focused Views when you want longer views and highervideo completion rates. ·Get optimized to reach users that likely to interacting(click,like,share,and follow)or watch the video within the first 6/15s. ·Billed by Cost Per 6/15s Focused View(CPFV). Success Measurement Video Views,6s/15s VTR,Avg.Watch Time,CPFV JTikTok for Business ## Community Interaction Objective Build a community of loyal fans &customers ### Pro-tips ·Grow your account and TikTok community with Followers optimization. ·Drive branded Livestream visits o

FAQs

How should brands plan TikTok Ramadan campaigns across the timeline?

Use a four-phase roadmap: Pre-Ramadan to prepare and build hype, During Ramadan to own big moments, Lebaran preparation & celebration to drive traffic and conversion, and Post-Lebaran to retarget those engaged. Each phase includes different targeting and objectives.

What does the 3R Framework recommend for creating Ramadan content?

The framework focuses on Recut, Remix, and Reimagine: adapt content to TikTok’s creative style, create emotionally connected content, and produce content using festive Ramadan filters and Ramadan-related sounds.

What are the recommended success metrics and ad solution examples?

Metrics include reach, impressions, brand lift-related measures, video views, 6s/15s VTR, engagement, and conversion-oriented results like traffic, sales, CTR, CPC, and CPA depending on the phase. Ad solution examples include TopView, Branded Mission/Branded Effect, HiLO, VSA Catalog, and Traffic solutions.

Sep 2, 2026

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