Playbook for Strategic Foresight and Innovation - A hands-on guide for modeling, designing, and leading your company's next radical innovation

Oct 14, 2026

Strategic Foresight and Innovation playbook providing practical methods for creating radical ideas and turning them into viable products, services, or business growth. Guides strategic managers through a foresight framework spanning perspective, opportunity, solution, team, and vision, supported by techniques such as context mapping, progression curves, opportunity and future-customer identification, artifact and plan creation, and vision alignment. Includes case studies and a method shortcut section to accelerate learning and application.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages256

Reading Time1 h 30 min

AccessFree to download

Playbook overview

Benefit to you

Strategic focus

How to use it

Chapter 1. The Foresight Framework

Chapter 2. How to Start

Chapter 3. Perspective

Chapter 4. Opportunity

Chapter 5. Solution

Chapter 6. Team

Chapter 7. Vision

Appendix

Supporting material

Playbook FOR STRATEGIC FORESIGHT AND Innovation A hands-on guide for modeling, designing, and leading your company's next radical innovation Playbook for Strategic Foresight and Innovation Playbook Development Team Tamara Carleton /ŶŶŽǀĂƟŽŶ >ĞĂĚĞƌƐŚŝƉ 􀀑ŽĂƌĚ >>􀀒 hŶŝƚĞĚ ^ƚĂƚĞƐ William Cockayne &ŽƌĞƐŝŐŚƚ Θ /ŶŶŽǀĂƟŽŶ^ƚĂŶĨŽƌĚ hŶŝǀĞƌƐŝƚǇ hŶŝƚĞĚ ^ƚĂƚĞƐ 􀀄ŶƫͲ:ƵƐƐŝ dĂŚǀĂŶĂŝŶĞŶ >ĂŚƟ ^ĐŚŽŽů ŽĨ /ŶŶŽǀĂƟŽŶ>ĂƉƉĞĞŶƌĂŶƚĂ hŶŝǀĞƌƐŝƚǇ ŽĨ dĞĐŚŶŽůŽŐǇ&ŝŶůĂŶĚ Sponsors dĞŬĞƐ͕ ƚŚĞ &ŝŶŶŝƐŚ &ƵŶĚŝŶŐ 􀀄ŐĞŶĐǇ ĨŽƌ dĞĐŚŶŽůŽŐǇ ĂŶĚ /ŶŶŽǀĂƟŽŶ &ŝŶůĂŶĚ >ĂŚƟ ^ĐŚŽŽů ŽĨ /ŶŶŽǀĂƟŽŶ >ĂƉƉĞĞŶƌĂŶƚĂ hŶŝǀĞƌƐŝƚǇ ŽĨ dĞĐŚŶŽůŽŐǇ &ŝŶůĂŶĚ art coordination >ĂƵƌĂ DĞůůĂŶĞŶ >ĂŚƟ ^ĐŚŽŽů ŽĨ /ŶŶŽǀĂƟŽŶ>ĂƉƉĞĞŶƌĂŶƚĂ hŶŝǀĞƌƐŝƚǇ ŽĨ dĞĐŚŶŽůŽŐǇ&ŝŶůĂŶĚ Graphic design and layout Anna Raikkonen 􀀄ŶŬĂƌĂ 􀀘ĞƐŝŐŶ&ŝŶůĂŶĚ Research Partners sĞƐĂ ,ĂƌŵĂĂŬŽƌƉŝ >ĂŚƟ ^ĐŚŽŽů ŽĨ /ŶŶŽǀĂƟŽŶ>ĂƉƉĞĞŶƌĂŶƚĂ hŶŝǀĞƌƐŝƚǇ ŽĨ dĞĐŚŶŽůŽŐǇ&ŝŶůĂŶĚ dƵŝũĂ KŝŬĂƌŝŶĞŶ >ĂŚƟ ^ĐŚŽŽů ŽĨ /ŶŶŽǀĂƟŽŶ>ĂƉƉĞĞŶƌĂŶƚĂ hŶŝǀĞƌƐŝƚǇ ŽĨ dĞĐŚŶŽůŽŐǇ&ŝŶůĂŶĚ ^ĂŬƵ :͘ DćŬŝŶĞŶ /ŶĚƵƐƚƌŝĂů DĂŶĂŐĞŵĞŶƚ dĂŵƉĞƌĞ hŶŝǀĞƌƐŝƚǇ ŽĨ dĞĐŚŶŽůŽŐǇ&ŝŶůĂŶĚ WĞŬŬĂ 􀀑ĞƌŐ /ŶŶŽǀĂƟŽŶ DĂŶĂŐĞŵĞŶƚ /ŶƐƟƚƵƚĞ􀀄ĂůƚŽ hŶŝǀĞƌƐŝƚǇ &ŝŶůĂŶĚ Ξ ϮϬϭϯ d͘ 􀀒ĂƌůĞƚŽŶ͕ t͘ 􀀒ŽĐŬĂǇŶĞ͕ ĂŶĚ 􀀄͘ dĂŚǀĂŶĂŝŶĞŶ͘ dŚŝƐ ǁŽƌŬ ŝƐ ŵĂĚĞ ĂǀĂŝůĂďůĞ ƵŶĚĞƌ ƚŚĞ ƚĞƌŵƐ ŽĨ ƚŚĞ 􀀒ƌĞĂƟǀĞ 􀀒ŽŵŵŽŶƐ 􀀄ƩƌŝďƵƟŽŶͲEŽŶ􀀒ŽŵŵĞƌĐŝĂůͲ^ŚĂƌĞ􀀄ůŝŬĞ ϯ͘Ϭ hŶƉŽƌƚĞĚ >ŝĐĞŶƐĞ͘ 2 Playbook for Strategic Foresight and Innovation Playbook overview Welcome to a guide for the strategic manager, the person who is responsible for innovation—^OL[OLY [OPZ TLHUZ ÄUKPUN [OL next market, describing the future customer, or developing an amazing team who can reliably take new visions to new markets. Benefit to you dŚŝƐ ƉůĂǇďŽŽŬ ĂĚĚƌĞƐƐĞƐ ƚǁŽ ĞƐƐĞŶƟĂůƚŽƉŝĐƐ͗ ͻ ,Žǁ ƚŽ ĐƌĞĂƚĞ Ă ƌĂĚŝĐĂů ŝĚĞĂ ƚŚĂƚďĞĐŽŵĞƐ Ă ŶĞǁ ďƵƐŝŶĞƐƐ͕ ƉƌŽĚƵĐƚ͕Žƌ ƐĞƌǀŝĐĞ͕ ĂŶĚ ͻ ,Žǁ ƚŽ ďƵŝůĚ ĂŶ ŽƌŐĂŶŝǌĂƟŽŶ ƚŚĂƚƐƵƉƉŽƌƚƐ ƚŚĞ ŽŶŐŽŝŶŐ ĚĞǀĞůŽƉŵĞŶƚŽĨ ƌĂĚŝĐĂů ŝĚĞĂƐ͘ &Žƌ ƚŚĞƐĞ ƚŽƉŝĐƐ͕ ǁĞ ƉƌŽǀŝĚĞ ŵƵůƟƉůĞŵĞƚŚŽĚƐ ĂŶĚ ƚĞĐŚŶŝƋƵĞƐ͕ ƐƚĞƉͲďǇͲƐƚĞƉŝŶƐƚƌƵĐƟŽŶƐ͕ ƟƉƐ͕ ĞǆĂŵƉůĞƐ͕ ĐĂƐĞ ƐƚƵĚŝĞƐ͕ĂŶĚ ŵŽƌĞ͘ dŚĞ ŵĂƚĞƌŝĂů ŝƐ ĚŝǀŝĚĞĚ ŝŶƚŽŵƵůƟƉůĞ ĐŚĂƉƚĞƌƐ ĨŽƌ ĨĂƐƚĞƌ ůĞĂƌŶŝŶŐ ĂŶĚ ƵƐĞ͘ Strategic focus tĞ ĨŽĐƵƐ ŽŶ ƌĂĚŝĐĂů ŝŶŶŽǀĂƟŽŶ͘ tŚǇƌĂĚŝĐĂů͍ ZĂĚŝĐĂů ŝŶŶŽǀĂƟŽŶ ŝƐ ĂďŽƵƚĐŚĂŶŐŝŶŐ ƚŚĞ ŵĂŐŶŝƚƵĚĞ ŽĨ ǇŽƵƌ ĞīŽƌƚ͕ĞŝƚŚĞƌ ŝŶ ƚĞƌŵƐ ŽĨ ŚŽǁ ǇŽƵƌ ŽƌŐĂŶŝǌĂƟŽŶĂƉƉƌŽĂĐŚĞƐ ŝŶŶŽǀĂƟŽŶ Žƌ ŝŶ ƚĞƌŵƐ ŽĨƚŚĞ ŝŵƉĂĐƚ ǇŽƵ ǁŽƵůĚ ůŝŬĞ ƚŽ ƐĞĞ ŝŶ ƚŚĞŵĂƌŬĞƚ͘ tĞ ĂƐƐƵŵĞ ǇŽƵ ĂƌĞ ƐĞƌŝŽƵƐ ĂďŽƵƚŵĂŬŝŶŐ ďŝŐ ĐŚĂŶŐĞƐ͘ DŽƐƚ ĐĂƐĞƐ ŽĨ ƌĂĚŝĐĂůŝŶŶŽǀĂƟŽŶ ƌĞůǇ ŽŶ Ă ďƌĞĂŬƚŚƌŽƵŐŚ ŝŶ ŶĞǁƚĞĐŚŶŽůŽŐǇ͕ ĂŶĚ ƚĞĐŚŶŽůŽŐǇ ŝŶǀĞƐƚŵĞŶƚƐĂƌĞ ŽŌĞŶ ďŝŐ ďĞƚƐ͘ How to use it 􀀄ůů ƚŚĞ ŵĂƚĞƌŝĂů ŝŶ ƚŚĞ ƉůĂǇďŽŽŬŝƐ ĚĞƐŝŐŶĞĚ ƚŽ ďĞ ƉƌĂĐƚŝĐĂů ĂŶĚƐƚƌĂŝŐŚƚĨŽƌǁĂƌĚ ĨŽƌ ƚŚĞ ƐĞůĨͲŐƵŝĚĞĚůĞĂƌŶĞƌ͘ dŚŽƐĞ ůŽŽŬŝŶŐ ĨŽƌ ƋƵŝĐŬƐŽůƵƚŝŽŶƐ ĐĂŶ ƐƚĂƌƚ ĂŶǇǁŚĞƌĞ͘ dŚŽƐĞůŽŽŬŝŶŐ ƚŽ ďƵŝůĚ ĂŶ ŝŶƚĞŐƌĂƚĞĚ ĂŶĚƌĞƉĞĂƚĂďůĞ ƉƌĂĐƚŝĐĞ ǁŝůů ǁĂŶƚ ƚŽ ƐƚĂƌƚĂƚ ƚŚĞ ďĞŐŝŶŶŝŶŐ ƚŽ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞďƌŽĂĚĞƌ ĨƌĂŵĞǁŽƌŬ͘ DƵůƟƉůĞ ƌĞĂĚǇͲƚŽͲƵƐĞ ƚĞŵƉůĂƚĞƐ ĂƌĞƉƌŽǀŝĚĞĚ ĂƐ ǁŽƌŬƐŚĞĞƚƐ ƚŚĂƚ ǇŽƵ ĐĂŶƵƐĞ ĚŝƌĞĐƚůǇ͕ ƉƌŝŶƚ ŽƵƚ͕ Žƌ ƉĂƐƚĞ ŝŶƚŽǇŽƵƌ ƉƌĞĨĞƌƌĞĚ ƐŽŌǁĂƌĞ͘ tŚĂƚ ǇŽƵ ůĞĂƌŶ ŚĞƌĞ ǁŝůů ŚĞůƉ ǇŽƵĐŽĂĐŚ ĂŶĚ ŝŶƐƉŝƌĞ ƚŚŽƐĞ ĂƌŽƵŶĚ ǇŽƵ͕ĂƐ ǁĞůů ĂƐ ĂĚǀĂŶĐĞ ǇŽƵƌ ŽǁŶ ĞīŽƌƚƐ ŝŶƐƚƌĂƚĞŐŝĐ ĨŽƌĞƐŝŐŚƚ ĂŶĚ ŝŶŶŽǀĂƟŽŶ͘ 3 Playbook for Strategic Foresight and Innovation TABLE OF CONTENTS Chapter 1. The Foresight Framework We introduce a comprehensive framework [OH[ VMMLYZ H Z[Y\J[\YLK HWWYVHJO [V ÄUK the big idea. Chapter 2. How to Start Discover the different types of innovation paths, people, and industry contexts to help you start in the right place with the right mindset. Chapter 3. Perspective The Context Map, Progression Curves, and Janus Cones methods broaden your view of the problem space, helping you to better anticipate the future. Chapter 4. Opportunity The Generational Arcs, Future User, and Futuretelling methods identify your future customers in terms of macro, micro, and narrative views. 9 29 58 91 Chapter 5. Solution The White Spots, Paper Mockups, and Change Path methods turn your idea into a tangible artifact and plan. Chapter 6. Team The Buddy Checks, VOICE St

FAQs

Who is the intended reader for this playbook?

The playbook targets the strategic manager responsible for innovation. It is designed to help leaders model, design, and lead radical innovation efforts.

What core areas does the foresight framework cover?

The framework spans Perspective, Opportunity, Solution, Team, and Vision, using named methods in each area to move from insight to execution.

How can readers apply the methods efficiently?

The material is structured for practical, step-by-step learning and includes a “Method Shortcuts” section plus case studies to illustrate how organizations apply the approaches.

Oct 14, 2026

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