Outreach and Engagement Toolkit - read and apply best practices

Sep 24, 2026

Outreach and Engagement Toolkit outlines actionable guidance for section leaders to conduct effective outreach and engagement. It provides best practices such as active listening, welcoming new attendees, using personal outreach and one-on-one contact, and maintaining consistent follow-up to demonstrate reliability. The toolkit also covers partnering with national efforts, community mapping, outreach and engagement techniques, communications tools, engagement process setup, touchpoint types, relationship building, leadership opportunities, and ways to report accomplishments and show gratitude. It concludes with membership and program ideas for events and educational or action programs.

LanguageEnglish

CategoryLetters

FormatPDF

Pages42

Reading Time15 min

AccessFree to download

Introduction from the CEO

Engagement & Outreach Best Practices

Partnering with National

Tools for Outreach

Outreach Action Plan

Community Mapping

Personal Outreach

Engagement Committee

Outreach Techniques

Communications Tools

Tools for Engagement

Setting Up Your Engagement Process

Types of Touchpoints

Building Relationships

Consistent Communication

Engagement Events & Programs

Email as an Engagement Tool

Reporting Accomplishments

Showing Gratitude

Opportunities for Leadership

Appendix: Membership & Engagement Program Ideas

Outreach and Engagement Toolkit Table of Contents Outreach and Engagement Toolkit ............................................................................................... 1 Introduction from the CEO ............................................................................................................ 3 Engagement & Outreach Best Practices ...................................................................................... 4 Partnering with National................................................................................................................ 5 Tools for Outreach ............................................................................................................................ 6 Outreach Action Plan ................................................................................................................ 7 Community Mapping ................................................................................................................. 8 Personal Outreach .................................................................................................................. 11 Engagement Committee ......................................................................................................... 12 Outreach Techniques .............................................................................................................. 13 Communications Tools............................................................................................................ 16 Tools for Engagement .................................................................................................................... 20 Setting Up Your Engagement Process ................................................................................... 21 Types of Touchpoints .............................................................................................................. 23 Building Relationships ............................................................................................................. 27 Consistent Communication ..................................................................................................... 30 Engagement Events & Programs............................................................................................ 31 Email as an Engagement Tool ................................................................................................ 33 Reporting Accomplishments ................................................................................................... 34 Showing Gratitude ................................................................................................................... 35 Opportunities for Leadership ................................................................................................... 36 Appendix: Membership & Engagement Program Ideas ................................................................. 38 Hot Topics Brunch ................................................................................................................... 38 Educational Programs ............................................................................................................. 40 Action Programs ...................................................................................................................... 41 You Be the Judge Workshop .................................................................................................. 41 Introduction from the CEO Dear Section Leaders, I am thrilled that you are reading this letter and using the Outreach and Engagement Toolkit. We at National can’t do this work without you. The hard work and extreme passion that you bring every day to NCJW is the heart of this organization. This toolkit provides tips, techniques, suggestions, templates, and resources to help you with outreach and engagement. We are eager to add more

FAQs

What are the core engagement and outreach best practices in the toolkit?

The toolkit emphasizes active listening, welcoming new people, personal one-on-one outreach, consistent follow-up, and asking others to participate in events, committees, and membership.

How does the toolkit recommend building relationships with potential and current members?

It recommends spending time listening to members’ interests, using tools like phone calls and coffee meetings for personal outreach, and ensuring follow-through after offers to connect people with programs or events.

What does the toolkit include for planning and running outreach activities?

It covers tools and an outreach action plan, community mapping, organizing outreach techniques and communications tools, setting up an engagement process, defining types of touchpoints, and reporting accomplishments and gratitude.

Sep 24, 2026

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