Olympic and Paralympic Analysis 2024: Mega events, media, and the politics of sport - September 2024

Oct 13, 2026

Upload by Aria

Olympic and Paralympic Analysis 2024 examines mega sporting events through the intertwined lenses of media, politics, and communication. The report assembles early reflections from leading academics and focuses on host city dynamics, legacy and sustainability debates, environmental resistance, and governance issues such as infection control and security protest paradoxes. It also explores sponsorship, ambush marketing, social media regulation, AI-driven media virality, sports betting, and evolving athlete media production, grounded in 2024 Paris Olympic context.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages125

Reading Time44 min

AccessFree to download

Introduction

Host City and Mega Events

In transit from Tokyo to Los Angeles via Paris: place, memory, fantasy and the Olympics/Paralympics

July in Paris: The last month before the Games

The role of legacy in the organization of the 2024 Olympic Games

How sustainable is Paris 2024?

Environment and resistance

Paris Olympics promote sustainability for good reason

Paris the “greenest” Games in history? The case of surfing suggests otherwise

Murky infection control policies at the Paris Olympics

The Olympic contestation over political meaning: security, protest and paradoxes

From Long Beach to the 2024 Paris Olympics: the evolution of Snoop Dogg

The Olympics and sports betting

A new chapter in Olympic sponsorship at Paris 2024

The evolution of ambush marketing: social media, Rule 40, and brand protection at the Paris 2024 Games

Olympic and Paralympic Analysis 2024: Mega events, media, and the politics of sport Early reflections from leading academics Edited by: Daniel Jackson, Alina Bernstein, Michael Butterworth, Younghan Cho, Danielle Sarver Coombs, Michael Devlin, Ana Carolina Vimieiro The Center for Sports Communication & Media [https://moody.utexas.edu/centers/sports-communication-media](https://moody.utexas.edu/centers/sports-communication-media) Centre for Comparative Politics and Media Research (Bournemouth University) [https://www.bournemouth.ac.uk/research/centres-institutes/centre-comparative-politics-media-research](https://www.bournemouth.ac.uk/research/centres-institutes/centre-comparative-politics-media-research) ICA Sports Communication Special Interest Group [https://www.icahdq.org/group/sports](https://www.icahdq.org/group/sports) IAMCR Media, Communication and Sport Section [https://www.icahdq.org/group/sports](https://www.icahdq.org/group/sports) For an electronic version with hyperlinked references please go to: [https://olympicanalysis.org](https://olympicanalysis.org) September 2024 978-1-910042-38-0 Olympic and Paralympic Analysis 2024: Mega events, media, and the politics of sport [eBook-PDF] Design & Layout: Mirva Villa BIC Classification: GTC/JFD/KNT/JPHF/JPL/JPVK/JPVL Published by: The Centre for Comparative Politics and Media Research Bournemouth University Poole, England BH12 5BB Acknowledgements This is the second Olympic and Paralympic Analysis report, following our report in 2021. It is a privilege to share this journey with contributors to this report: many of whom we know well, and many of whom we met through this collaboration. This project requires contributors to work at short notice and with very tight deadlines – during the holiday season for some. In this context, we were delighted with the response to our invitations to contribute and we are grateful for our contributors’ expertise and commitment throughout the project. For their financial support, we thank the Center for Sports Communication & Media at the University of Texas at Austin. For their granting of permission rights for photos taken during the Olympics and Paralympics, we thank the students and staff at the Donald P. Bellisario College of Communications, Penn State University; Leandro Couri and the Brazilian Ministério do Esporte. We are also very grateful for the support of the International Communication Association (ICA) Sports Communication Special Interest Group and the International Association for Media and Communication Research (IAMCR Media), Communication and Sport Section, for mobilizing their members to participate in this report. We owe a special debt of gratitude to our outstanding Research Assistants Julia Weiss and Mirva Villa who worked diligently in designing and developing the website and pdf reports. We are also immensely grateful to our longstanding collaborator, Prof Einar Thorsen, for his help in fixing website issues and logistical challenges that are an inevitable part of these projects. Finally, a special thanks to our friends and family for their love and support in the making of this project. Additional photo credits Section 1 Blind football courts. Photo by John Pendygraft. Assistant Teaching Professor of Visual Journalism Donald P. Bellisario College of Communications. Penn State University. Section 2 Gymnastics podium Photo by Leandro Couri/Estado de Minas/No Ataque Section 3 Frech celebration Photo by John Pendygraft. Assistant Teaching Professor of Visual Journalism Donald P. Bellisario College of Communications. Penn State University. Section 4 Leon Marchand Photo by Leandro Couri/Estado de Minas/No Ataque Section 5 Opening ceremony boat parade. CC BY-NC-SA 2.0 Photo by Willian Meira/Ministério do Esporte From: [https://www.flickr.com/photos/ministeriodoesporte/albums/72177720319159885/](https://www.flickr.com/photos/ministeriodoesporte

FAQs

What is the focus of Olympic and Paralympic Analysis 2024?

The report focuses on mega events through the connections among media, politics, and sport. It highlights academic reflections tied to the 2024 Olympic context.

Which themes are covered under Host City and Mega Events?

The contents address host city dynamics, legacy, sustainability, environmental resistance, security and protest, and governance issues such as infection control policies.

How does the report discuss media and marketing around the Paris 2024 Games?

It covers topics including Olympic sponsorship, ambush marketing, sports betting, and how athlete media production changes participation and media roles. It also references AI-fakery and visual authenticity going viral.

Oct 13, 2026

Upload by Aria