NUTRITION AND HEALTH BENEFITS OF PURE MAPLE SYRUP - Summary of Information Compiled by the International Maple Syrup Institute - March 2012

Sep 24, 2026

A March 2012 compilation by the International Maple Syrup Institute organizes nutrition and health benefit information for pure maple syrup, positioning it as a natural sweetener and a smart food choice. It frames the opportunity to strengthen consumer perceptions, outlines market context for maple syrup versus refined sugar and corn sweeteners, and highlights how public concerns about processed foods can shape demand. The content is structured with positioning statements, curated supporting statements, journal-article references, fact sheets, and linked web resources.

LanguageEnglish

CategoryForms

FormatPDF

Pages233

Reading Time1 h 22 min

AccessFree to download

IMSI Positioning Statement

IMSI Poster and Rackcard

Summary Statements of Maple Syrup Nutritional and Health Benefits Information

Journal Articles

Fact Sheets and Other Information

Websites

NUTRITION AND HEALTH BENEFITS OF PURE MAPLE SYRUP Summary of Information Compiled by the International Maple Syrup Institute Choose Pure Maple Syrup, a natural sweetener and a smart food choice. ENTER March 2012 [www.internationalmaplesyrupinstitute.com](www.internationalmaplesyrupinstitute.com) Nutrition and Health Benefits of Pure Maple Syrup Summary of Information Compiled by the International Maple Syrup Institute Navigating through this pdf • This document opens in Full Screen. To close the document, use the ‘esc’button on your keyboard, then close the document. • Click on the arrows below to go to Previous or Next page • Click on the sidebar links, or the titles below, to go to that section • If the pdf appears too small for comfort on your screen in full screen view, simply press the esc key and read as a regular pdf, zooming in as you wish. Navigational functionality remains in place. Table of Contents IMSI Positioning Statement .............................................................................................................................. 3 IMSI Poster and Rackcard.................................................................................................................................. 7 Summary Statements of Maple Syrup Nutritional and Health Benefits Information ................ 8 Key information from the resources included here. Information grouped by type of information and including examples of statements that are being made in the public domain. Journal Articles ................................................................................................................................................... 16 List of Journal Articles with Abstracts Copies of Journal Articles ( 15) Fact Sheets and Other Information ............................................................................................................. 25 List of Fact Sheets and Other Information Copies of Fact Sheets and Other Information ( 12) Websites ................................................................................................................................................................ 26 List of Websites (with Links) and Summary of Information Pages 32 –232 Contain the linked pdf documents. Please navigate to these through the IMSI Poster and Rackcard, Journal Articles and Fact Sheets links provided in those sections. Permission for duplication of the educational material on CD is granted by the IMSI. March 2012 2 Nutrition and Health Benefits of Pure Maple Syrup Journal Articles Websites INTERNATIONAL MAPLE SYRUP INSTITUTE Maple Syrup Marketing Strategy and Positioning Statement The Opportunity: The effective presentation of nutritional and health benefits information for pure maple syrup has the potential to dramatically improve consumer perceptions of pure maple syrup. This, in turn, could significantly increase maple syrup’s sales volume and resulting market share. This may occur wherever sweeteners are used and in the consumer driven pourable sweet condiments market (table syrups), which is currently dominated in North America by corn syrups, particularly high fructose corn syrup (HFCS) . Background: Pure maple syrup presently represents a very small share of the market in the United States, Canada and overseas. In the U.S., for example, maple syrup, along with honey, accounts for about 1% of all sweeteners delivered for food and beverage use. 2005 U.S. Per-capita Sweeteners – Food and Beverage Use (Annual pounds, dry basis, per USDA) Total Refined Sugar Corn Sweeteners Honey, Maple, etc. 142.6 lbs. 44% 55% 1% Refined sugar consumption is 63 pounds per person per year in the United States, while it is about 18% lower in Canada at 52 pounds per person per year. In the United States in 2005, per capita use of maple and honey combined was 1.4 pounds per person per year while it was 1.8 pounds per person per

FAQs

What is the purpose of the IMSI document on pure maple syrup?

It compiles nutrition and health benefits information to support how pure maple syrup can be presented to consumers and improve perceptions that may affect sales and market share.

How does the document describe the market position of pure maple syrup?

It states that pure maple syrup currently represents a very small market share in the United States and Canada, compared with refined sugar and corn sweeteners, especially high fructose corn syrup (HFCS).

What kinds of sources does the document include?

It organizes information into positioning statements and additional materials such as journal article listings with abstracts, fact sheets and other information, and linked website resources.

Sep 24, 2026

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