New Student Leader Resources - April 2022 - Funding, Event Planning and Communication Guidelines

Sep 11, 2026

Uploaded by Jacob

Student leader guidance for GSMSA and DSAC club leaders outlining welcome expectations, leadership responsibilities, and stewardship of student resources. Provides structured instructions on securing and managing funding, including GSM MBA program funding, smaller club event support, sponsorships, fundraising, and involving GSM alumni. Covers event planning workflows (conceptualization, programming, logistics, catering, and on-prem alcohol guidance), plus promotion, marketing, communication rules, branding/logo usage, and navigation of the GSM web calendar. Includes appendices for requesting money methods, fundraising tips, event planning, and staff contacts.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages41

Reading Time14 min

AccessFree to download

Student Leader Welcome and Overview

GSMSA Brief History

GSMSA and Club Leader Expectations

Showcasing the GSM Student Body

Funding

GSM Funding for MBA Programs—Tracking and Responsibility

Funding for Smaller Club Events

GSM Funding Through Sponsorships & Fundraising

Involving GSM Alumni as Sponsors

Planning Events

Conceptualize and Envision

Programming

Logistics

Catering On-Prem

Alcohol Consumption On-Prem

Promotion, Marketing and Communication Guidelines

Club Websites and GSM Web Calendar

Brand Communications Guides for Students

Top Priority: Student Events on GSM Web Calendar

GSM Marketing Toolbox

Use of Official UC Davis and Graduate School of Management Logo Use

Obtaining the GSM Affiliate Logo

UC Davis Name and Trademarks

Rules to Follow

Appendices

Appendix 1: There is a Method on How to Ask for Money

Appendix 2: Tips for Club Fundraising and Event Planning

Appendix 3: Event Planning

Appendix 4: Staff Resources Contacts

New Student Leader Resources April 2022 Table of Contents STUDENT LEADER WELCOME AND OVERVIEW .............................................................................................. 3 FUNDING .............................................................................................................................................................. 5 GSM Funding for MBA Programs—Tracking and Responsibility ............................................................................ 5 Funding for Smaller Club Events ........................................................................................................................... 6 GSM Funding Through Sponsorships & Fundraising ............................................................................................. 7 Involving GSM Alumni as Sponsors ................................................................................................................ 7 PLANNING EVENTS............................................................................................................................................. 9 Conceptualize and Envision ................................................................................................................................... 9 Programming ......................................................................................................................................................... 9 Logistics ................................................................................................................................................................ 9 Catering On-Prem................................................................................................................................................ 11 Alcohol Consumption On-Prem ..................................................................................................................... 11 PROMOTION, MARKETING AND COMMUNICATION GUIDELINES................................................................. 15 Club Websites and GSM Web Calendar .............................................................................................................. 15 Brand Communications Guides for Students ....................................................................................................... 15 Top Priority: Student Events on GSM Web Calendar ........................................................................................... 15 GSM Marketing Toolbox ...................................................................................................................................... 17 Use of Official UC Davis and Graduate School of Management Logo Use ........................................................... 17 Obtaining the GSM Affiliate Logo ......................................................................................................................... 17 UC Davis Name and Trademarks ........................................................................................................................ 18 Rules to Follow .................................................................................................................................................... 18 APPENDICES ..................................................................................................................................................... 19 Appendix 1: There is a Method on How to Ask for Money .................................................................................... 19 Appendix 2: Tips for Club Fundraising and Event Planning (written by a former ASM President) ......................... 21 Appendix 3: Event Planning ................................................................................................................................. 25 Appendix 4: Staff Resources Contacts .......................................................................

FAQs

Who is this handbook intended for and what roles do leaders serve?

It serves GSMSA and DSAC members and club leaders planning social events and managing finances across locations. Leaders are expected to represent the Graduate School of Management and the UC Davis community while stewarding GSMSA and club resources.

How should student leaders approach funding for events?

The handbook explains funding paths including GSM funding for MBA programs, support for smaller club events, sponsorships and fundraising options, and engaging GSM alumni as sponsors. It emphasizes tracking responsibilities tied to the applicable funding stream.

What communication and branding rules must leaders follow?

Leaders are guided on using official UC Davis and Graduate School of Management logos, obtaining the GSM affiliate logo, complying with UC Davis name and trademark rules, and following communication priority guidance for posting student events on the GSM web calendar.

Sep 11, 2026

Uploaded by Jacob