Module 3 - Marketing with Facebook Ads - Social Media Marketing

Sep 13, 2026

Upload by Noah

Module 3 focuses on creating and running Facebook Ads through Ads Manager as part of a broader Social Media Marketing approach. It guides learners through the full ad-campaign workflow: selecting clear business objectives, choosing and targeting specific audiences with Facebook’s tools, setting budgets and schedules, and producing multiple ad formats such as image, video, slideshow, and carousel. The module also covers ad placement, and how to monitor, measure, and manage performance using reporting metrics to align results with campaign goals.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages80

Reading Time28 min

AccessFree to download

Module 3: Marketing with Facebook Ads

Social Media Marketing

Learning Objectives

Challenge

Why Ads?

The Basics

Overall process

Choose Audience

Ad Placement

Budget and Schedule

Create Your Ad

Manage and Measure Your Ads

Module 3: Marketing with Facebook Ads Social Media Marketing Learning Objectives Students will learn to create Facebook Ads using Ads Manager Understand the basic process needed to create an ad Understand how to determine an objective for an ad campaign Understand how to use Ads Manager to target ads to specific audiences Understand how to set a budget and schedule for an ad campaign Understand how to use Ads Manager to create various types of ads (image, video, slideshow, carousel, etc.) Understand how to use Ads Manager to monitor and measure the performance of an ad campaign Skills Aquired Determine the right ad objective for a business’s goals Use tools to target specific audiences for an ad campaign Set a specific budget and schedule for an ad campaign Produce ads of different types (images, videos, slideshow, carousel, etc.) Use tools to monitor, measure, and edit an ad campaign to meet the campaign goals 6-8 hour class duration 3 sessions plus out-of-class homework Challenge Create a simple ad campaign for your organization that is inline with their specific business goal(s). For example, this could be creating awareness through an event, generating leads for new members, selling a product or service, or boosting loyalty to the organization. Social Media Marketing The rise of social media has had a dramatic effect on how people communicate with friends and how news is spread, but possibly no industry has seen more change than than the advertising world. Remember Nielsen ratings? That’s where data is gathered on the viewing habits of one or two million people in order to understand what they are watching on TV, and it’s used to determine the cost of television commercials. It used tobe best way to estimate what an audience would do. Today, that data is much more comprehensive and much more specific. The more you know how to appeal to specific demographics and how to measure your ad’s effectiveness, the better prepared you will be as asocial media marketer. Even if your organization is nonprofit, advertising is an excellent outreach tool. In this module, you will work with your organization to create and run at least two ad campaigns. Because the process can be a little complicated, we’ll take you through it step by step in the following six lessons: WhyAds? Organic vs paid ads The Basics Overall process Choose Audience Target specific audiences Ad Placement When and where your ads are shown Budget and Schedule Determine a good budget Create Your Ad Create beautiful, compelling ads Manage and Measure Your Ads Ad performance Remember, this is the fun part! This is the chance to get creative and learn how to create compelling ads that help your organization add members, sell products or services, have a successful event, or whatever business goal you have! Module 3: Lesson 1 Why Ads? Resources [https://moz.com/](https://moz.com/)[ ](https://moz.com/)blog/1-dollar-per-day-onfacebook-ads Why should I buy ads on Facebook? 1 Advertising on Facebook is relatively inexpensive as compared to other channels. This graph from Brian Carter’s Moz article really says it all. In terms of cost to reach a thousand people, Facebook is far less expensive than all other channels (online and offline): Newspaper Magazine Radio Cable TV Google AdWords LinkedIn Ads Facebook Ads Cost to reach 1000 people Module 3 Lesson 1: Why Ads? 5 Social Media Marketing Why should I buy ads on Facebook? 2 Facebook’s tools for targeting specific audiences are excellent. Along with tons of different ad types, like video ads, the level of detail you can get with Facebook targeting capabilities is vast. Whether it be by demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities. Module 3 Lesson 1: Why Ads? 6 Social Media Marketing Why should I buy ads on

FAQs

What are the main learning objectives in Module 3 for Facebook Ads?

Learners create Facebook Ads using Ads Manager, define ad objectives, target specific audiences, set budgets and schedules, create different ad types, and monitor and measure ad performance.

How do you choose the right ad objective for a business goal?

Determine the purpose of the ad before setting a budget, aligning it with goals such as brand awareness, conversions, or video views.

What best practices are recommended for running Facebook ads effectively?

Be clear about business goals, target the audience specifically, and rotate ads regularly to avoid ad fatigue that reduces clicks and increases costs.

Sep 13, 2026

Upload by Noah