MKTG 3363 - Social Media Marketing - Fall 2025 Syllabus

Sep 22, 2026

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MKTG 3363 Social Media Marketing syllabus for Texas A&M University–San Antonio outlines a hybrid lecture course held Wednesdays 12:30–1:45 PM CST from Aug 25 to Dec 12, taught by Dr. Roberto Saldivar. It defines course objectives covering social media infrastructure, platforms, strategy, marketing mix, communities, publishing, entertainment, commerce, consumer insights, and metrics. Student learning outcomes include planning and executing a social media marketing strategy, selecting tools, segmenting and positioning, and using qualitative/quantitative metrics to evaluate results. Prerequisite: MKTG 3311.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages17

Reading Time6 min

AccessFree to download

Course Information

Schedule and Modality

Instructor and Contact

Course Objectives and Topics

Student Learning Outcomes

AACSB Assessment

Required Materials

Course Requirements

Texas A&M University-San Antonio MKTG 3363-900, Social Media Marketing Fall 2025, CRN: 10847 Department of Management & Marketing, College of Business Course Syllabus Class Modality: Hybrid Lecture Class Meeting Time and Place: Wednesday: 12:30 PM – 1:45 PM CST, Business Library Hall 366 Class Duration: Fall 2025, Aug 25 – Dec 12 Instructor Information: Dr. Roberto Saldivar Office: Business Library Hall 341. F Tel: 210-784-2671 E-Mail: [rsaldivar@tamusa.edu](rsaldivar@tamusa.edu) Student emails will receive a reply within two business days. Course Website: [https://tamusa.blackboard.com/](https://tamusa.blackboard.com/) Office Hours (by appointment): Wednesday: 10:00-12:00 PM and 2:00-4:00 PM (In-Person or ZOOM), Thursday: 10:00-12:00PM (In-Person or ZOOM) Course Objectives This course provides the practical knowledge and insights required to define objectivesand strategies of social media marketing, identify and properly select the social media tools to engage consumers, and effectively evaluate and measure the results of these efforts. Topics include: infrastructure of social media, social media platforms, social media marketing strategy, social media marketing mix, social communities, social publishing, social entertainment, social commerce, social media for consumer insights, and social media metrics. Prerequisites: MKTG 3311 Student Learning Outcomes After successful completion of this course, students will be able to: 1. Understand the social media environment and its impact on marketing 2. Define social media marketing and its relevance in today’s business world 3. Review the different steps in social media marketing strategic planning 4. Define segmentation, targeting, and positioning in the social media environment 5. Describe the elements of the social media marketing mix 6. Develop a social media marketing plan and understand how to incorporate it into the integrated marketing communications (IMC) strategy 7. Review the different social media platforms, their characteristics, and purposes 8. Develop appropriate metrics and use qualitative/quantitative tools to measure the impact of asocial media marketing strategy 9. Apply the concepts and strategies learned in the class to the development of a social media marketing strategy for a local business or client AACSB Assessment The College of Business received AACSB accreditation in Spring 2023. As part of that ongoing process, students will be assessed on program level outcomes based on course outcomes from various courses. The materials from this course may be used for assessing such program level outcomes, and hence students must follow the necessary rigor to ensure mastery and retention of the above course outcomes. Required Materials Textbook: Essential of Social Media Marketing, by Charello, Michelle. You can access your EBook on Blackboard. Blackboard: Students must connect to [http://tamusa.blackboard.com](http://tamusa.blackboard.com where they will)[ where they will](http://tamusa.blackboard.com where they will) have access to a copy of this syllabus along with access to eBook for readings, videos, assignments with instructions, PPT lectures slides, assignments grades, and other supplementary materials in Blackboard. Review all the material before completing your assignments to improve your chances of earning a high mark. Software: Please see the TAMUSA help desk to make sure you receive your login name and password for your TAMUSA login credentials. Students are required to use Zoom and Microsoft Office applications to complete various assignments. These products are available in the computer labs on campus, and students are able to download this software from the Microsoft software center using TAMUSA login credentials (see helpdesk for guidance) . Computer Hardware: You will need a computer with an internet connection, a microphone and speakers/headphones. Time: You are expected to spe

FAQs

What is the course format and meeting schedule for Fall 2025?

The course is a hybrid lecture meeting on Wednesdays from 12:30 PM to 1:45 PM CST. The Fall 2025 term runs from Aug 25 to Dec 12.

What topics are covered in MKTG 3363 Social Media Marketing?

Topics include social media infrastructure and platforms, marketing strategy and marketing mix, social communities and publishing, social entertainment and commerce, consumer insights, and social media metrics.

What software and learning tools are required for assignments?

Students must use Zoom and Microsoft Office applications for assignments, and they should use the course materials available via Blackboard. A computer with internet access and audio equipment is required.

Sep 22, 2026

Upload by Fahsai