Methodology Report - Global Insights on Retaining Workers Ages 45-Plus - Survey Method and Data Quality Procedures

Sep 12, 2026

Methodology report detailing a multinational survey commissioned by AARP and conducted by BVA-BDRC to examine workforce dynamics and how COVID-19 shaped employees’ work perceptions and career outlooks. The study explains sampling across 12 markets and 12 countries, combining online panel recruitment with CATI telephone interviewing in Brazil, plus screener-driven assignment to modules for ages 45+. It summarizes fielding, quota targets, weighting, margin of error, design effect considerations, and procedures used to ensure data quality, including conversion and completion outcomes.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages10

Reading Time4 min

AccessFree to download

Introduction

Sample Source(s)

Sampling

Fielding

Cooperation Strategies

Survey Completion and Conversion Rates

Data Processing and Procedures Ensuring Data Quality

Weighting

Margin of Error and Design Effect

Methodology Report: Global Insights on Retaining Workers Ages 45-Plus December 2023 Contents Introduction ....................................................................................................................... 2 Sample Source(s) ...........................................................................................................…2 Sampling............................................................................................................................ 2 Fielding .............................................................................................................................. 9 Cooperation Strategies..................................................................................................... 9 Survey Completion and Conversion Rates ..................................................................... 9 Data Processing and Procedures Ensuring Data Quality .............................................10 Weighting .........................................................................................................................10 Margin of Error and Design Effect ..................................................................................10 Introduction This survey was conducted by BVA-BDRC on behalf of AARP. The purpose of this study is to better understand current workforce dynamics and the impact of COVID-19 on employees’perceptions of work, and more broadly, their careers. For more information about the content of this study, including the questionnaire and results, please either visit the project page located here: [https://www.aarpinternational.org/initiatives/future-of](https://www.aarpinternational.org/initiatives/future-of)work/llel/research or contact the project lead: Lona ChoiAllum, [LAllum@aarp.org](LAllum@aarp.org). | Survey Statistics in Brief: among 12 markets | | | --- | --- | | Mode(s) of Data Collection | Online,
Phone
(CATI) | | Total number of completed surveys | 12,158 | | Margin of Error (this does not include the design effect) | ± [3%]
pct pts | Sample Source(s) Dynata panel consists of online, opt-in panelists recruited from digital sources in each of the 12 markets. Panelists are recruited using a variety of online techniques appropriate to market and were given an incentive for completing the survey. Sampling For this study, 12,158 workers ages 25+ were surveyed in 12 countries (approximately n=1000 per market) . Online panels were used exclusively in 11 of the 12 markets. However for Brazil, approximately 20% of the sample was based on CATI telephone interviews (or n=200) . All online panel respondents were invited to participate via email (if a current panelist) or recruited online via various online ads and/or other digital recruitment techniques. Each participant was provided an incentive appropriate to each local market. CATI interviews in Brazil were conducted at random from a telephone directory. Each respondent who completed a survey was provide an incentive to complete the survey. To achieve the CATI sample size of n=200 a total of 1,515 call were made. Panelists received a generic notification alerting them to the availability of a survey. Panelists who responded to this invite were directed to complete several screener questions which were used to determine if they qualified for study. A survey router utilized this screener information to determine if a panelist qualified for one or both survey modules (e.g. survey module II was to be completed by only workers aged 45+ while module I was to be taken by all qualified adults aged 25+) . Proportional quota sampling was employed during fielding to help ensure the final sample resembled the target population and to minimize the required post-stratification weighting. The US employed a total of 5 quotas (4 demographic and 1 geographic) while all other markets employed 3 quotas (2 demographic and 1 geographic) . [Note for non-US ma

FAQs

What was the purpose of the AARP survey described in the methodology report?

The study was designed to understand current workforce dynamics and the impact of COVID-19 on employees’ perceptions of work and, more broadly, their careers.

How were respondents sampled across the 12 markets?

A total of 12,158 workers were surveyed in 12 countries using online panels exclusively in 11 markets, while Brazil used a mix including CATI telephone interviews for about 20% of the sample.

What steps were used to ensure data quality during processing?

The report outlines data processing procedures, weighting, and statistical considerations such as margin of error and design effect to support reliable estimates.

Sep 12, 2026

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