Media Buying and Public Relations Services - RFP MW121616

Sep 12, 2026

University of Virginia Procurement and Supplier Diversity Services seeks proposals from qualified firms to provide media buying and public relations services on an as-needed basis. The RFP explains a competitive negotiation procurement approach, establishes that multiple firms may be pre-qualified as contract vendors, and notes no guarantee of service orders during the agreement period. It outlines preproposal question timing, proposal submission requirements, document naming conventions, and expected award timing through the 2016-2017 schedule.

LanguageEnglish

CategoryGeneral

FormatPDF

Pages26

Reading Time9 min

AccessFree to download

General Information

Purpose of this Request for Proposal (RFP)

RFP Schedule and Information

Communication with the University

Expected Term

Request for Proposal Media Buying and Public Relations Services RFP\# MW121616 December 16, 2016 Issued by University of Virginia Procurement and Supplier Diversity Services Charlottesville, Virginia A VASCUPP Member Institution I. GENERAL INFORMATION A. Purpose of this Request for Proposal (RFP) The Rector and Visitors of the University of Virginia (the “University”) seeks proposals from qualified firms to provide Media Buying and Public Relations Services (“Services”) for the University on an as-need-basis. This RFP is part ofa competitive procurement process which helps to serve the University's best interests. It also provides firms with a fair opportunity for their services to be considered. The process of competitive negotiation being used in this case should not be confused with the different process of competitive sealed bidding. The latter process is usually used where the goods or services being procured can be described precisely and price is generally the determinative factor. With competitive negotiation, however, price is not required to be the determinative factor, although it may be, and the University has the flexibility it needs to negotiate with firms to arrive at a mutually agreeable relationship. For ease of reference, each firm or individual receiving this RFP is referred to as a “firm”and the firm(s) or individual selected to provide services for the University is referred to as the “Selected Firm”. This RFP states the instructions for submitting proposals and the procedure and criteria by which a firm may be selected. It is the University’s intent to select multiple firms for award and establish those firms as contract vendors who are pre-qualified to provide Services to the University on an asneed-basis. Please note that becoming a contract vendor / Selected Firm does not guarantee any Services will be requested by the University during the agreement period. In addition, the Selected Firms may be requested to provide Services to entities outside of the University (other colleges, state agencies, etc.) without going through another RFP process due to cooperative language contained in this RFP (See Attachment 3, Agreement Attachment A, Provision U, Use of Agreement by Third Parties) . B. RFP Schedule and Information: 1. Preproposal Questions If the firm has any questions about this RFP prior to the proposal due date (see below) the questions must be received by January 12, 2017 to ensure the University has adequate time to respond. Email your questions to [warlick@virginia.edu](warlick@virginia.edu) 2. Proposal Due Date: Tuesday, January 24, 2017 by 5:00 p.m. EDT. Please submit your proposal via email to [pur-rfp@eservices.virginia.edu](pur-rfp@eservices.virginia.edu) and [warlick@virginia.edu](warlick@virginia.edu. In the)[. In the](warlick@virginia.edu. In the) subject line of the email, please put the following:“Firm Name – RFP Proposal” When submitting your proposal, we are requesting the following separate documents: a) Your proposal, with the naming convention “Firm Name – Proposal.” b) Your Fee / Rate Structure (see Section III.D) . Use the naming convention “Firm Name – Pricing.” c) Agreement (see Section III.E.3) . Use the naming convention“Firm Name – Award Agreement.” d) Contractual Provision Addendum (if applicable) (see Section IV.F.2) . Use the naming convention “Firm Name-Contractual Provisions Addendum.” NOTE: Any trade secrets or proprietary information submitted with a proposal (original or copy) for which the firm seeks protection from public disclosure must follow the requirements as set forth in Section I.H, Virginia Freedom of Information Act, below. 3. Expected Award Date: Awards will be made on a rolling basis but initial awards are expected to be made by February 7, 2017. All awards are expected to be made by March 15, 2017. C. Communication with the University 1. During this procurement, all communication with th

FAQs

What is the purpose of this Request for Proposal (RFP)?

The University seeks proposals from qualified firms to provide media buying and public relations services on an as-needed basis, and to set instructions and criteria for selecting firms.

When and how must questions and proposals be submitted?

Preproposal questions must be received by January 12, 2017, and proposals are due Tuesday, January 24, 2017 at 5:00 p.m. EDT via email to the specified addresses.

How are awards expected to be made?

Awards will be made on a rolling basis, with initial awards expected by February 7, 2017, and all awards expected by March 15, 2017.

Sep 12, 2026

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