Measure What Matters - how Google, Bono, and the Gates Foundation rock the world with OKRs

Sep 12, 2026

Upload by Jake

Measure What Matters documents how Intel’s OKR system, pioneered through Andy Grove, helps leaders set clear objectives and measurable key results that translate strategy into daily execution. Through real stories from companies and leaders including Google, Intel, Adobe, the Gates Foundation, YouTube, and others, the book explains four OKR “superpowers” and shows how focus, alignment, accountability, and stretch create transparent, purpose-driven performance. It also contrasts OKRs with CFRs for continuous management and culture building.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages261

Reading Time1 h 31 min

AccessFree to download

Praise for Measure What Matters

Part One: OKRs in Action

1 Google, Meet OKRs

2 The Father of OKRs

3 Operation Crush: An Intel Story

4 Superpower #1: Focus and Commit to Priorities

5 Focus: The Remind Story

6 Commit: The Nuna Story

7 Superpower #2: Align and Connect for Teamwork

8 Align: The MyFitnessPal Story

9 Connect: The Intuit Story

10 Superpower #3: Track for Accountability

11 Track: The Gates Foundation Story

12 Superpower #4: Stretch for Amazing

13 Stretch: The Google Chrome Story

14 Stretch: The YouTube Story

Part Two: The New World of Work

15 Continuous Performance Management: OKRs and CFRs

16 Ditching Annual Performance Reviews: The Adobe Story

17 Baking Better Every Day: The Zume Pizza Story

18 Culture

19 Culture Change: The Lumeris Story

20 Culture Change: Bono’s ONE Campaign Story

21 The Goals to Come

Resource 1: Google’s OKR Playbook

Resource 2: A Typical OKR Cycle

Resource 3: All Talk: Performance Conversations

Acknowledgments

Notes

Index

“Measure What Matters takes you behind the scenes for the creation of Intel’s powerful OKR system—one of Andy Grove’s finest legacies.” —Gordon Moore, cofounder and former chairman of Intel “Measure What Matters will transform your approach to setting goals for yourself and your organization. Whether you are in a small start-up, or large global company, John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment.” —Mellody Hobson, president of Ariel Investments “John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organizations and motivate high performance.” —Jonathan Levin, dean of Stanford Graduate School of Business “Measure What Matters is a gift to every leader or entrepreneur who wants amore transparent, accountable, and effective team. It encourages the kind of big, bold bets that can transform an organization.” —John Chambers, executive chairman of Cisco “In addition to being a terrific personal history of tech in Silicon Valley, Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution.” —Diane Greene, founder and CEO of VMware, Alphabet board member, and CEO of Google Cloud Portfolio/Penguin An imprint of Penguin Random House LLC 375 Hudson Street New York, New York 10014 Copyright © 2018 by Bennett Group, LLC Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader. Library of Congress Cataloging-in-Publication Data Names: Doerr, John E., author. Title: Measure what matters : how Google, Bono, and the Gates Foundation rock the world with OKRs / John Doerr. Description: New York : Portfolio/Penguin, [2018] | Includes bibliographical references. Identifiers: LCCN 2018002727| ISBN 9780525536222 (hardcover) | ISBN 9780525536239 (epub) Subjects: LCSH: Business planning. | Performance. | Goal (Psychology) | Organizational effectiveness. Classification: LCC HD30.28 .D634 2018 | DDC 658.4/012—dc23 LC record available at [https://lccn.loc.gov/2018002727](https://lccn.loc.gov/2018002727) While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content. Version_2 For Ann, Mary, and Esther and the wonder of their unconditional love CONTENTS PRAISE FOR MEASURE WHAT MATTERS TITLE PAGE COPYRIGHT DEDICATION FOREWORD Larry Page, Alphabet CEO and Google Cofounder PART ONE: OKRs in Action 1 Google, Meet OKRs How OKRs came to Google , and the superpowers they convey. 2 The Father of OKRs Andy Grove creates and inculcates a new way of structured goal setting. 3 Operation Crush: An Intel Story How OKRs won the microprocessor wars. 4 Superpower \#1: Focus and Commit to Priorities OKRs help us choose what matters most. 5 Focus: The Remind Story Brett Kopf used OKRs to overcome attention deficit disorder. 6 Commit: The Nuna Story Jini Kim’s personal commitment to transform health care. 7 Superpower \#2: Align and Connect for Teamwork Public , transparent OKRs spark and strengthen collaboration. 8 Align: The MyFitnessPal Story Alignment via OKRs is more challenging—and rewarding—than Mike Lee anticipated. 9 Connect: The Intuit Story Atticus T

FAQs

What problem do OKRs address according to the book’s framing?

OKRs translate ambitious strategy into focused, measurable execution by defining objectives and key results that clarify what matters and how progress will be tracked.

How do the four OKR “superpowers” shape organizational performance?

The book presents focus and commitment to priorities, alignment and connection for teamwork, tracking for accountability, and stretching for amazing outcomes.

How does the book relate OKRs to continuous performance management and culture?

It explains how OKRs combine with conversations, feedback, and recognition via CFRs to support ongoing performance, strengthen collaboration, and catalyze culture change.

Sep 12, 2026

Upload by Jake