MC003.1 ULM Social Media Policy April 14, 2026 - Policy Statement

Aug 30, 2026

Upload by Oliver

ULM Social Media Policy sets requirements for creating, managing, and using official ULM-affiliated social media accounts to ensure consistent communication, professionalism, and alignment with university values and brand standards. The policy defines responsibilities for university departments and account administrators, covering account approval, oversight by OMC, credential security, posting expectations, and engagement moderation. It also specifies content restrictions, privacy and compliance obligations, and guidance for AI-assisted workflows, branding, accessibility, and crisis communication procedures.

LanguageEnglish

CategorySocial Media

FormatDOCX

Pages7

Reading Time3 min

AccessFree to download

Policy Statement

Purpose of Policy

Applicability

Definitions

Policy Procedure

Account Creation & Oversight

Account Administrator Requirements

Content Guidelines

Use of Artificial Intelligence

Branding Standards

Collaboration and Hashtag Use

Engagement and Moderation

Crisis Communication

I. Policy Statement The University of Louisiana Monroe (ULM) recognizes the importance of social media as a communication tool for engaging with students, faculty, staff, alumni, and the broader community. This policy establishes guidelines and requirements for the creation, management, and use of official ULM-affiliated social media accounts to ensure consistency, professionalism, and alignment with the university’s values and brand guidelines. II. Purpose of Policy This policy outlines the responsibilities of university departments, programs, and units that manage official ULM-affiliated social media accounts. It is intended to: Support ULM’s communication and branding goals Encourage effectiveness, professionalism, and accessibility in online communication Ensure compliance with university policies and privacy standards Provide procedures for account creation, branding, content, moderation, and accessibility. Establish oversight and enforcement by OMC. Ensure proper security, consistent brand management, and seamless administrative transitions when personnel changes occur. III. Applicability This policy applies to all ULM faculty, staff, student employees, and university affiliates who manage or contribute content to official ULM social media accounts or represent the university on social media platforms in an official capacity. IV. Definitions Official ULM Social Media Account: Any account created to represent a ULM department, office, program, or initiative using the ULM name, logo, or branding. OMC: Office of Marketing and Communications, the central authority for brand standards and social media governance. Administrator: A ULM employee responsible for managing a social media account, including content posting and user interaction. V. Policy Procedure A. Account Creation & Oversight Accounts must be approved by OMC via official application, which can be requested through the OMC’s Digital Content Specialist. Submit an application before launching any new account or continuing with an existing one. Initial approval from your school, college, or department director is required. Must use a ULM departmental email address when creating social media accounts. Personal email addresses may not be used. The only exception is Facebook and LinkedIn, which require a personal account to serve as an administrator for departmental pages. All credentials must be shared with OMC; OMC must retain administrative access. Accounts must have two full-time employees as administrators (primary and backup). Notify OMC of administrator changes immediately. B. Account Administrator Requirements Attend OMC social media training sessions. Enable multi-factor authentication where available. C. Content Guidelines Follow ULM’s tone: clear, respectful, positive, and professional. Avoid disclosing private student/employee information. Follow FERPA and other privacy laws. Refrain from political endorsements, product advertising, or unauthorized use of copyrighted material. Post fresh content 3–4 times a week (max 2 posts/day), using high-quality visuals and approved graphics/logos. Media content that is not created by ULM personnel must be licensed or used only with permission from the owner. (i.e. images, media, music, etc.) D. Use of Artificial Intelligence Artificial intelligence tools may be used to assist with social media content creation and management but must not replace human judgment or decision-making. All AI-assisted content must be reviewed and approved by a human administrator prior to posting, and AI may not be used to replicate or imitate an individual’s voice, personality, likeness, or official university materials, including statements, headshots, logos, or brand marks, without approval from the Office of Marketing and Communications. Administrators are responsible for ensuring AI-generated content complies with all applicable university policies, copyright laws, privacy regulations, and accessibility standards. E. Branding Standards

FAQs

Who does the ULM Social Media Policy apply to?

The policy applies to ULM faculty, staff, student employees, and university affiliates who manage content for official ULM social media accounts or represent the university in an official capacity.

How are official ULM social media accounts created and governed?

Accounts must be approved by OMC through an official application (requested via the OMC Digital Content Specialist). New accounts require approval from the relevant director, must use a ULM departmental email address, and OMC must retain administrative access by receiving credentials.

What are the rules for using artificial intelligence in social media content?

AI tools may assist with creation and management, but human judgment is required. All AI-assisted content must be reviewed and approved by a human administrator before posting, and AI may not be used to replicate or imitate an individual’s voice, personality, likeness, or official university materials without OMC approval.

Aug 30, 2026

Upload by Oliver