MARKETING MANAGER USER GUIDE - Reporting - Version 1

Sep 12, 2026

Marketing Manager Reporting focuses on tracking the performance of Grab ad campaigns through a real-time reporting dashboard. It explains available report types across campaigns, ad groups, individual ads, keywords, geography, and time, along with how to filter entities and metrics for targeted insights. The guide covers report layout features such as KPI cards, trending charts, grid filtering, customization of metrics, and exporting data. It also highlights differences for non-Grab merchants and supports trend visualization in line and bar formats.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages38

Reading Time13 min

AccessFree to download

Reporting

Available reports

Reports overview

Filter and navigation

KPI cards and trending charts

Grid and customization

Export

No keywords report

Report structure and trend charts

Trend charts formats

MARKETING MANAGER USER GUIDE Reporting Where do your ads show in the Grab app? Once you’ve launched your campaign, it’s important to keep track of their success. With our real-time reporting dashboard, you can: Measure returns: Understand the true cost and impact of your marketing campaigns. Stay updated: Check in on your campaign performance at any time. Improve results: Slice and dice data to extract nuanced insights that help make your campaigns more effective. Available reports | Type | Description | | --- | --- | | Campaigns | See how your campaign is performing with key awareness, engagement and conversion metrics | | Ad Groups | Review how each ad group is performing across key metrics | | Ads | Check into the details at an ad level | | Keyword | See how keywords are performing across your campaigns | | Geography | Keep an eye on how your campaigns perform in different geographical areas | | Time | Keep track of how your campaigns perform over time | Reports overview Filter Use entity and metric filters to customise your reports and extract focused insights Navigate Quickly jump to the reports most important to you *New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon 1 * * 2 Reports overview KPI cards Quickly understand what’s going on, deepdive or take action immediately Trending charts Understand time trends or compare stats easily and effortlessly Grid Filter, sort and group by any entity and any metric 1 2 * * 3 *New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon Reports overview Customise Add or remove metrics to see what’s most important to you Export Export your data in multiple formats for executive and non-executive sharing *New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon 2 1 1 Reports overview No keywords report Non-Grab merchants will not seethe Keywords report Video completion rate (VCR) Non-Grab merchants will see the VCR metric instead of Return on Ad Spend (ROAS) Note, there are a few differences across the reports for non-Grab merchants. *New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon 2 Report structure Progressive level of detail All reports start with at-a-glance metrics so you can quickly see how your campaigns or ads are performing. As you move down the screen, you’ll see more detail with trend charts. Full ad, ad group and campaign data is available in the grid at the bottom of the screen. *New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon * * Trend charts Trend charts are designed to give you a quick, visual insight into how your campaigns are performing against selected metrics. * * Tip: Prefer to deep-dive into the details? You can hide your trends chart to give more screen space to your data grid. *New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon Trend charts Trend charts are available in two formatsline and bar graphs. 1 Line graphs Use a line graph to visualise one or two key metrics broken down into selected time intervals. 2 Bar graphs Bar graphs let you focus on one key metric across aselected dimension, such as all campaigns. 1 2

FAQs

Where can users view ad performance in the Grab app?

Users can track campaign performance through a real-time reporting dashboard after launching a campaign in the Grab app.

What report types are available in the reporting dashboard?

Available reports include Campaigns, Ad Groups, Ads, Keyword, Geography, and Time, each showing performance across key metrics.

How can users analyze performance over time and compare metrics?

Users can use trending charts to view time trends or compare stats, with line graphs for metrics across time intervals and bar graphs for focusing on a metric across a chosen dimension.

Sep 12, 2026

Upload by Riley West