Marketing - Love it or Hate it - Options for Recruitment - Prepare for Market - Create Your Buzz

Sep 16, 2026

Marketing strategy guidance for business recruitment choices, comparing using brokers versus advertising across real estate platforms, partnerships with ADO/EDC, and outreach through the WA Department of Commerce. It details key considerations such as staffing availability, time, expertise, and marketing material creation. Preparation steps cover hiring photographers/videographers, producing agreement templates, clarifying critical deal features (ESA, utilities, easements, options), coordinating pricing with the commission, and identifying regional and local assets. It concludes with a focus on generating attention through “buzz” creation.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages8

Reading Time3 min

AccessFree to download

Options for Recruitment

Brokers vs. Advertising

Preparing for Market

Create Your Buzz

Marketing-Love it or Hate it-we have to do it! Options for Recruitment Recruitment of businesses- 1. Using a broker 2. Advertising on real estate sites (Loopnet) 3. Partnering with ADO/EDC 4. Connecting with WA Department of Commerce 5. Use of social media and websites 6. Creating buzz about your developments 7. Community engagement Brokers/Agents vs. Advertising Considerations: Availability of staff to market, meet with tire kickers, phone calls, and creating materials If you don’t have the staff, the time or the expertise and time is of the essence-Use a broker! •Brokers are financially motivated to move your property or lease your space (5% of gross sale or lease) •Brokers obtain exclusive rights to market the property removing the Port in advertising, time, and their connections. Direct sales or leasing still require payment to broker. If you have the staff and available time to do recruitment or desire the learning curve-do it yourself! •Advertising on websites like Loopnet: high cost low time requirements •Print media: very limited for attracting business, cost considerations for market, obsolete for most •Signage, press releases, website, social media posts and snaps, presentations, word of mouth, ADO/EDC Preparing for market Hire/Recruit a photographer/videographer for pictures and drone footage. Create your Purchase Sale Agreement Template or Standard Lease Agreement Template Know the critical features-Phase 1 ESA, Utilities, Easements, and Options (current power thresholds, natural gas, transportation/environmental/regulatory issues) Renderings help illustrate the opportunities-ensure the renderings are general enough for random users Communicate with the Commission regarding pricing prior to market Identify your assets-these may be regional (clusters, connectivity or locational) or local (i.e. educational, downtown, livability, community involvement and activities) Create Your Buzz WOW THEM!

FAQs

What are the main options for recruitment mentioned in the strategy?

The strategy lists using a broker, advertising on real estate sites like Loopnet, partnering with ADO/EDC, connecting with the WA Department of Commerce, using social media and websites, creating buzz about developments, and community engagement.

How do brokers differ from advertising according to the document?

Brokers are financially motivated and can obtain exclusive marketing rights. Advertising is framed as higher cost with faster execution demands, and print media is described as limited for attracting business.

What should be prepared before going to market?

Prepare by hiring a photographer/videographer (including drone footage), creating purchase sale or standard lease agreement templates, defining critical features for Phase 1 (ESA, utilities, easements, options), ensuring renderings are broadly usable, and communicating pricing with the commission.

Sep 16, 2026

Uploaded by Emma Mercer