Marketing Letter Instructions - How to Write a Job Development Marketing Letter

Sep 15, 2026

Uploaded by Jacob

Marketing Letter Instructions provides a structured guide for drafting a job development marketing letter to employers with no prior business relationship to the organization. The letter is organized into five sections: date and recipient/company details, a tailored salutation, a three-part body (need/issue/value, solution/opportunity, and additional supporting content), a closing request for action, sign-off with signature, and an optional postscript. It includes recommendations and example-inspired content choices without copying.

LanguageEnglish

CategoryLetters

FormatPDF

Pages9

Reading Time3 min

AccessFree to download

Marketing Letter Instructions

Letter structure (five sections)

Date and recipient/company details

Salutation

Body of the letter

Closing request, sign-off, and postscript

Marketing Letter Instructions Instructions and examples on how to write a job development marketing letter to employers who have not done business with organization name . The letter is made up of five sections: 1. Date and name, company, address, zip code 2. Salutation – Dear (Name) 3. Body of the letter: 􀀡 First line and paragraph 􀀡 Second paragraph 􀀡 Third paragraph or any number there after to complete the message 􀀡 Closing request for action sentence 4. The sign off and signature 5. The postscript – p.s . Here is how each is set up and recommendations and examples for content choices. Please do not copy the examples exactly, but rather use their intent and putting the material in your own words. 1. Date and name, company, address, zip code Set up as in the normal way of writing a letter . Choose between business style with everything left justified or friendly style with everything indented like you were taught when you first learned to write a letter. Friendly tends to get more attention, as it is more unusual to receive and requires a bit more effort to set up. Decide if you will use the letter recipient’s first name alone or together with a form of address like Mr. Mrs. or Ms. The most common and easiest style is to use the first name alone and not Mr. Mrs. or Ms. unless you only have an initial for the first name . 2. Salutation: Use Dear (Name) . Decide if you will use the first name only, the first and lastname or the last name only. I tend to favor using only the first name . However, if your audience resides in small communities, it may be too familiar. So it would be more appropriate to choose one of the more formal salutations. 3. Body of the letter: first line and paragraph – the need The letter’s first line outlines the need, issue, value or concern that is of importance to the reader. This line gets the reader interested in reading the rest of the letter. It can be a statement, a question or it could assert a point. First sentence/paragraph examples (do not copy directly as the letter needs to sound like you and not me) . Examples \# 1 Statement—Many employers face reliability and dependability issues in filling their entry-level positions. Staff who do not show up every day or stay on task cost more than they add value to the employer. Let me show you what organization name together with (people with disabilities or our service users) have done to solve this problem. Question—How would solving staff reliability and dependability issues in your entry-level jobs help your organization? Are staff that do not show up or do not stay on task costing you more than they are worth? Let me show you what organization name together with (people with disabilities or our service users) have done to solve this problem. Asserting—You may not know what can be done about entry-level staff problems with reliability or dependability. Staff who are not reliable or dependable in their jobs often cost employers more than they are worth. Let me show you what organization name together with (people with disabilities or our service users) have done to solve this problem. Example \#2 Statement—Many employers are finding it more difficult to find new employees who want to work and who will add increased value to their organizations. If making sure you have access to as many good candidates as possible interests you, you may want to see what organization name has to offer. Question—Of all new employee issues like reliable, dependable, motivated, or hard worker, which is important to address in future staff hires? If dealing with these problems is a concern for you, take a look at what organization name could do to help you. Asserting—Many employers tell us that the work ethic has disappeared and it is hard to find good employees nowadays. While true for some candidates, organization name purpose is to both train and identify for employers, effective and matched to employer needs ca

FAQs

What are the five sections of a job development marketing letter?

The letter includes: (1) date and recipient/company address details, (2) salutation, (3) body with need and solution paragraphs plus additional message content, (4) closing request for action with sign-off and signature, and (5) a postscript (p.s.).

How should the first line of the letter’s body be written?

The first line should outline the need, issue, value, or concern important to the reader, using a statement, question, or assertion to build interest in the rest of the letter.

What should the second paragraph focus on?

The second paragraph should briefly describe the solution or opportunity that addresses the need identified in the first paragraph, typically in 4–5 sentences and framed around what the organization can offer.

Sep 15, 2026

Uploaded by Jacob