Marketing and Operations Guidelines - Marketing Guidelines

Sep 19, 2026

Uploaded by Melati

Marketing and Operations Guidelines set out how the Division of Hospitality Services produces brand-specific marketing and communication materials in line with Cleveland State University expectations. The document defines marketing operational practices and detailed standards covering accuracy, grammar and language, proofreading, message alignment, legal and regulatory compliance, and brand consistency. It also specifies brand standards for visual identity, including authorized brand assets and correct logo usage, along with font and color guidance to maintain a recognizable university presence.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages53

Reading Time19 min

AccessFree to download

Marketing Guidelines

Operational Guidelines

Standards

1. Standards

2. Grammar and Language Standards

3. Proofreading

4. Message Alignment

5. Legal and Regulatory Compliance

6. Consistency

7. Localization and Cultural Sensitivity

8. Cross-Functional Review

Brand Standards, Fonts and Colors

1. Brand Standards

2. Fonts

# Marketing andOperations Guidelines 3Standards4Brand Standards, Fonts, and Colors7......................................................................................................................................................................Approved Templates10.................................................................................................Marketing Project Request Form12University Email Communication Requests15University Digital Screen Advertisements17.........................................................................................Maintaining and Updating Department Websites19.......................................................................................................................................................................Social Media21Semesterly Event Calendar and VikesConnect23Leveraging Printing Services2527......................................................................................................................................................................Customer Service28Qualtrics Customer Service Survey31Uniforms and Name Tags33..............Department Cleanliness, Signage and Appearance36Scorecard38...........................................................................................................................................................Appendix of Marketing and Operational Processes41………Email Signature42Magnus Request Form44…………………………Room Reservations46.....................................................................................................................................................On-Campus Catering48 ## Marketing Guidelines Operational Guidelines # Marketing Guidelines The Division of Hospitality Services maintains the highest standards in producing brand-specificmarketing and communication materials while aligning with expectations set by Cleveland StateUniversity.In that,departmental representatives and key stakeholders are expected to align theirdepartmental-specific marketing efforts and proposals to the standard set by the Division ofHospitality Services.Departments within Hospitality Services should attend regular MarketingTeam Meetings to discuss these standards and have all efforts are approved through the marketingarm of the Division to ensure clear,on-brand,consistent and timely marketing and communication. # Standards ## 1.Standards The Division of Hospitality Services maintains these standards to ensure departments adhere to brandstandards: 1.Accuracy ·Ensure that all information presented in collateral is factually correct,up to date and consistentwith the latest data or specifications. ·Verify that any statistics,figures or claims made are accurate and supported by credible sources. ·Double-check all contact details,addresses and product or service information for precision. ## 2.Grammar and Language Standards ·Maintain a high standard of grammar,spelling and punctuation throughout the collateral. ·Review content for clarity and coherence to ensure it conveys the intended message effectively. ·Ensure message aligns with University communication guidelines and maintains consistency inlanguage,tone and style. ## 3.Proofreading .Conduct a thorough proofreading process to eliminate typos,grammatical errors and syntax issues. .Pay close attention to sentence structure,verb tense and subject-verb agreement. ·Use tools like spelling and grammar checkers,but do not rely solely on automated systems;humanreview is essential. ## 4.Message Alignment .Confirm that the content aligns with the marketing objectives,brand identity and target audience. ·Ensure that the messaging reinforces the brand's values and positioning. ## 5.Legal and Regulatory Compliance .Review collateral to ensure it complies with relevant rules,regulations and industry standards. ·Pay particular attention to disclaimers,copyright,trademark usage and any required legalstatements. ## 6.Consistency ·Ensure

FAQs

Who is responsible for aligning departmental marketing efforts with the university standards?

Departmental representatives and key stakeholders are expected to align departmental-specific marketing efforts and proposals to the standards set by the Division of Hospitality Services.

What accuracy checks are required for marketing collateral?

Collateral must contain factually correct, up-to-date, consistent information, with statistics and claims supported by credible sources. Contact details and service/product information must be double-checked for precision.

When should customer-facing marketing collateral be reviewed before printing?

Customer-facing marketing collateral should be reviewed by the Division of Hospitality Services marketing prior to printing, ideally at least two weeks before the scheduled print date.

Sep 19, 2026

Uploaded by Melati