Market Research Report Template - Guide for Acquisition Strategy Panel

Sep 1, 2026

Market Research Report Template provides structured guidance for documenting market research findings in a way that supports acquisition decisions. It emphasizes presenting product or service needs, purposes, performance and supplier requirements, scheduling and distribution needs, and geographic constraints. The template also covers procurement background, agency requirements expressed in performance terms, functional discipline involvement, research techniques, source availability and methodology, market analysis, commerciality assessment, prevailing business practices, pricing and market issues, and trends to underpin commerciality determinations.

LanguageEnglish

CategoryPresentations

FormatDOCX

Pages3

Reading Time1 min

AccessFree to download

Introduction

Market Research Report

Product or Service Needed

Background Information

Information Relative to Agency Requirements

Functional Disciplines in Market Research

Market Research Techniques Used

Available Sources and Methodology

Market Analysis

Extent of Commerciality in the Market

Prevalent Business Practices

Government’s Presence and Leverage in the Market

Customary Business Practices and Terms

Market and Pricing Issues

Trends

Description of Commercial or Non-developmental Items

The Market Research Report TemplateINTRODUCTION Agencies must document their market research findings in a manner adequate to support their acquisition decisions. Information gathered by the market research team members may be critical to final determinations of industry capabilities: industry practices; available technologies; market trends; standard terms and conditions; competitive market forces; and availability of products or services. Documenting your market research results enables the sharing of information, eliminates or minimizes duplication of effort, facilities organization of research results, preserves the record, maintains an official file, and provides the basis for the commerciality decision. Gathering market research data is important, but arranging it in a manner that makes your analysis efficient and effective is just as important. FAR 10.0002(e) states we have to document our efforts – but it doesn't tell us how. Described below are suggested topics to help in documenting your market research efforts. This template is a guide to some key areas that should be considered in your market research report and to assist in developing the market research portion of your Acquisition Strategy Panel. MARKET RESEARCH REPORT Product or Service Needed: Clearly state the what is needed Purpose of the Product or Service What is this product or service to be used for? Performance Requirements What performance requirement s must the product or service meet? Supplier Requirements What requirement s must the supplier meet? Scheduling Requirements Are there any scheduling requirements to consider? Distribution Requirements Are there distribution needs to be accounted for? Geographic Issues Are there any geographic or location limitations / issues? Background Information: Describe the background of the procurement, circumstances/events leading up to the requirement. Any pertinent information that may be appropriate. Information Relative to Agency Requirements: Describe the essential physical and performance characteristics/functions required to meet the government’s needs. Describe the requirement in performance terms; function – what the product or service must do; performance – the qualities and attributes of the product or service; any physical characteristic requirements; and schedule requirements. Address any issues concerning product characteristics and/or user requirements gathered from market research. Are commercial and/or non-developmental items available that meet requirements? Can available items be modified to meet requirements? Any question about a commercial or non-development item’s ability to function in the user’s expected operating environment? Address any cost effectiveness issues associated with user requirements. Any potential cost drivers without commensurate benefit? Any cost/performance tradeoffs that may be recommended? Any distinguishing characteristics Identification and Involvement of the Functional Disciplines in Performance of Market Research: Describe the involvement of the various functions (User, technical, contracting, financial management, logistics, etc.) in the market research effort, include office symbols and telephone numbers. Market Research Techniques Used: Describe the various methods used to arrive at the market research findings. Examples of techniques that may be used are: Internet searches, industry days, one-on-one industry sessions, Requests for Information (RFIs) to Industry (Solicitation for Information or Planning Purposes), Commerce Business Daily announcements, etc. Available Sources and the Methodology Used to Compile the Sources: Identify the number of sources contacted; identify whether they were large business, small business, small/disadvantaged business, Section 8A business, woman-owned business, government/non-government. If sole source, describe efforts to locate additional sources. Explain the rational used to exclude sources (remember you are looking for a CAPAB

FAQs

What is the purpose of documenting market research findings in an acquisition decision?

Documenting market research results supports acquisition decisions and preserves an official record. It also enables efficient analysis, reduces duplication, and provides a basis for commerciality determination.

Which requirement categories should be clearly stated in the market research report?

The template calls for stating product or service needs and purpose, performance requirements, supplier requirements, scheduling requirements, distribution requirements, and any geographic or location limitations.

How should sources and techniques be described in the market research report?

The report should identify the number and type of sources contacted and explain the methodology used to compile them. It should summarize information obtained from each source and clarify the rationale for excluding sources while focusing on capability rather than source selection.

Sep 1, 2026

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