Market Research Questionnaire

Sep 1, 2026

Upload by Eden

This document outlines CBA 1 for 2nd Year students on the topic of "ENTERPRISE in ACTION." The primary outcome is for students to produce a brief portfolio (3-5 pages max) and conduct an enterprise activity, such as a milk-shake sale, over a four-week period. Students are organized into teams of 3-5 members. The document provides a sample scheme for the portfolio and details the market research questionnaire component, which should have a maximum of five quantitative questions. Individual research areas are specified: student taste preferences, ingredient costing, equipment research, and student demographics. Each student is required to keep a diary and produce individual graphs or charts based on their findings, which are then shared with the team. Collaboration with the Maths department regarding graphs is encouraged. The document also lists other essential sections for the portfolio: "My Findings," "Business Plan," "Action Plan," and "Reporting Findings – Summary Report."

LanguageEnglish

CategoryForms

FormatDOCX

Pages6

Reading Time2 min

AccessFree to download

Market Research Questionnaire

My Findings

Business Plan

Action Plan

Reporting Findings – Summary Report

FAQs

What is the main objective of the CBA 1 project?

The main objective is for students to produce a brief portfolio and carry out an enterprise activity over a four-week period.

What type of questions should be included in the market research questionnaire?

The questions should be quantitative in nature, such as yes/no, numerical, or type answers.

What sections should be included in the student portfolio?

The portfolio should include 'My Findings' with individual graphs/charts, a 'Business Plan', an 'Action Plan', and a 'Reporting Findings – Summary Report'.

Sep 1, 2026

Upload by Eden