Listing Presentation Template - Customize for Your Business

Sep 11, 2026

This listing presentation template is designed to be customized for a real estate business and a specific client’s needs. It guides updates across each page to ensure the content is accurate, personalized, and aligned with the client’s value proposition, market, and property details. It supports using tailored performance metrics, showcases comparable properties, highlights neighborhood appeal and buyer interests, and presents a structured transaction timeline with a custom digital marketing plan focused on search, social media, and email campaigns.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages29

Reading Time10 min

AccessFree to download

Instructions

Content Customization

Using Property and Market Metrics

Property Overview

Your Property Details

What’s Happening in Barton Hills

Buyer Preferences

Comparable Properties

Client Messaging and Needs

Transaction Timeline

The Process

Custom Marketing Plan

Digital Marketing That Drives Results

Listing Presentation Template Instructions This listing presentation template is designed for you to customize in any way that best serves your business and the specific needs of your client. Every section has been written and designed so as to highlight the intended purpose of each page. This content is meant to be customized based on your business, unique value proposition, specific market, and other factors. Feel free to delete pages that are not relevant to your client or business. Carefully review all the written content so that you are aware of which sections require your customization. If you neglect to update and personalize the content included, your listing presentation will not be accurate. In sections where numbers such as units sold or closed volume are included, feel free to choose your best value story-either your business, your market center's, or Keller Williams Realty International. If you need assistance obtaining any of these numbers, please contact your market center leadership. If you need additional guidance, please email [s](support@kw.com)[upport@kw.com](support@kw.com). A CUSTOM CONSULTATION EXCLUSIVELY PREPARED FOR Client Name COMPLIMENTS OF Firstname Lastname [yourwebsite.com](yourwebsite.com)[ ](yourwebsite.com)[youremail@kw.com](youremail@kw.com) [www.kw.com](www.kw.com) (555) 555-5555 Keller Williams Realty Market Center Each Keller Williams Realty Office Is Independently Owned and Operated 123 Loren Lane | Spokane, Wa 98001 YOUR PROPERTY YOUR TRANSACTION TIMELINE YOUR CUSTOM MARKETING PLAN REPRESENTING YOUR HOME YOUR PROPERTY Last Sold for $310,500 in 2009 3 Bedrooms 3 Baths 2,000 Sq. Ft. 1050 Heather Lane Your home is 10% larger than the average property sold in BARTON HILLS Your home has the AVERAGE number of bedrooms than the average property sold in BARTON HILLS Your home has ONE more bathroom compared to the average property sold in BARTON HILLS Based on this information and the condition of your property, your home should command a slightly higher list price than the average property in BARTON HILLS. YOUR PROPERTY WHAT'S HAPPENING IN Barton Hills Barton Hills is an extremely desirable neighborhood and is attractive to young professionals and families moving to the area. OVER XXX TIME PERIOD Average list prices have increased by 25% Days on market have decreased by 20% The average price that homes in this area sell for is higher than the average list price. That means many buyers are willing to pay more than the asking price to live in your neighborhood! What else are buyers looking for? Based on my analysis of recent successful sales, they're most interested in: • Hardwood ﬂooring • Open-concept layouts • Bright kitchens • Flexible outdoor spaces • Modern architectural details YOUR PROPERTY Comparable Properties 1678 Barrington Circle 3 Bed, 3 Bath, 2,000 Sq. Ft. List Price $403,500 Sold for $415,100 in 20 DAYS 1678 Barrington Circle 3 Bed, 3 Bath, 2,000 Sq. Ft. List Price $403,500 Sold for $415,100 in 20 DAYS 1678 Barrington Circle 3 Bed, 3 Bath, 2,000 Sq. Ft. List Price $403,500 Sold for $415,100 in 20 DAYS 1678 Barrington Circle 3 Bed, 3 Bath, 2,000 Sq. Ft. List Price $403,500 Sold for $415,100 in 20 DAYS YOUR PROPERTY Your Needs Come First VISUALIZE YOUR DREAM SCENARIO FOR SELLING YOUR HOME. WHAT'S THE ONE THING THAT HAS TO HAPPEN TO MAKE THAT DREAM SCENARIO A REALITY? How can I make that happen for you? Why is that important to you? IF WE COULD ADD JUST ONE MORE THING TO MAKE THIS PROCESS EVEN BETTER, WHAT WOULD IT BE? Why is that important to you? YOUR TRANSACTION TIMELINE The Process The real estate transaction is complex-and navigating you through every step of the sale is my expertise. Initial meeting, walk-through and needs analysis Sign listing agreement Prepare your property for sale: staging, photography, etc. Launch “coming so

FAQs

How should this listing presentation template be customized?

Update each section’s written content to match your business, the client’s unique needs, and the specific market. Remove pages that are not relevant to the client or business and carefully review what requires personalization.

What kind of numbers can be included in the template?

The template encourages using metrics such as units sold or closed volume, choosing the best value story tied to your business or market center. If you need numbers, it directs users to contact their market center leadership.

What does the transaction timeline section include?

It outlines the step-by-step real estate process, including initial meeting and needs analysis, signing the agreement, preparing for sale, launching marketing campaigns, showing the home, receiving offers, attorney review, negotiation, inspection and appraisal, final walkthrough, and closing.

Sep 11, 2026

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