LifeVitae Digital Marketer - Social Media Campaign Sweet February with #PACAR

Sep 11, 2026

Social media campaign concept for LifeVitae, an EdTech startup guiding students through self and career discovery. The campaign “Sweet February with #PACAR” targets Indonesian Gen-Z and young professionals with paid ads, trending audio, and Valentine-themed creative. Objectives include brand awareness, 2,000+ Instagram Reels impressions, a 2.5% engagement rate, and 1,000+ follower growth in 14 days. The plan details Hub, Hero, and Hygiene content across specific days, including reels, story polls, and a UGC contest with a PACAR Bundle prize.

LanguageEnglish

CategorySocial Media

FormatPDF

Pages12

Reading Time4 min

AccessFree to download

Social Media Campaign : Sweet February with # PACAR

Campaign Objectives

How to Achieve

Content Ideation

Timeline to Post

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Social Media Campaign : Sweet February with \# PACAR Project Documentation in Project Based Internship at LifeVitae as Digital Marketer Position. CREATED BY Yasmin Ananda P. Abou t LifeVitae is an \#EdTech startup that supports schools and colleges by guiding students on a self & career discovery journey. Through the platform provided by LifeVitae, students will be directed to utilize some tools that will guide them to learning resources that suit their personality, such as: higher education, career options, and to give them the opportunity to explore suitable jobs or internship opportunities that align with their interests LifeVitae also operated in a few countries : Singapore Indonesia Malaysia Campaign Objectives Brand Awareness Increase visibility of LifeVitae career services among Indonesian Gen-Z and young professionals . Reach 2000+ impressions across Instagram Reels Achieve 2 .5% engagement rate (likes, comments, shares) on campaign posts . Grow Instagram followers by 1 ,000+ during the campaign period (14 days) . How to Achieve that? Run paid ads targeting users aged 18–35 in Indonesia with interests in career development, scholarships, or self-improvement. Use trending audio and Valentine’s visuals (heart-themed CVs, romantic career memes) . Content Ideation \# PACAR Percaya Akan C ita-citA dan Rezeki as known as Turn your career journey into a “relationship” worth celebrating! Our Core Message Just like a healthy relationship, your career needs trust, effort, and self-love . Timeline to Post : The project timeline is divided into: Day 2 : Hub Content – Carousel Post Day 4 : Hygiene Content – UGC Contest Day 1 : Hub Content – Reel Day 3 : Hygiene Content – Story Poll Day 6 : Hero Content – Webinar Announcement Day 5 : Hero Content – Reel Day 7 : Hero Content – Story + Feed Blast Day 1 Hub Content – Reel “Masih paka i CV ala kadarnya? Kasian HRD nggak bisa jatuh cinta ~ 􀂃 Yuk, ikutin cara bikin CV yang bikin mereka klepek-klepek: ❤ Gunakan template ATS-friendly ❤ Highlight skill sexy ( Data Analysis, Coding, dll!) ❤ Kasih angka & hasil konkret LifeVitae CV Optimization baka ljadi Cupid-mu! 􀀸 Link di bio, diskon 40% khusus Valentine! Day 2 Hub Content – Reel “Kariermu juga butuh love language, lho! 􀂍 Ini 5 cara kasih sayang ke masa depanmu: ´ Quality Time: Habiskan waktu buat self-assessment ¹ Words of Affirmation: Puji diri sendiri & update LinkedIn » Acts of Service: Bantu diri sendiri dengan networking ½ Receiving Gifts: Kasih hadia h CV Premium dari LifeVitae ¿ Physical Touch: Jabat tangan HRD pas interview! Yuk, tunj ukkan cintamu sebel um 14 Feb! 􀀸 Cek promo di bio ~ Day 3 Hygiene Content – Story Poll “Kalau ada blind date, tapi… A. Sama Skill Baru ( Digital Marketing, Coding, dll) B. Sama doi yang nggak je las Pilih mana? ❤􀁝 Vote & tag temenmu! Day 4 Hygiene Content – UGC Contest “Ceritain c inta pertama kamu sama karier! 􀂅 Contoh: “Aku jatuh cinta sama dunia aviasi sejak SMA, dan sekarang…!” 􀁷 Hadia h: ´ PACAR Bundle (CV + LinkedIn + Coaching) ¹ Voucher k ursus Skill Academy 1JT! Caranya: ´ Follow @ LifeVitae ¹ Post cerita pengalamanmu dengan LifeVitae » Tag \# PACARxLifeVitae & @ 2 temen Deadline: 14 Feb! Yang galau jomblo, mending galauin karier ~ Day 5 Hero Content – Reel “Daripada nunggu kado dari doi yang nggak pasti… 􀂌 Kasih diri sendir i PACAR Bundle! Isinya: ❤ CV yang bikin HRDjatuh cinta ❤ LinkedIn yang membangkit kan rasa penasaran ❤ Coaching buat komitmen sama karier Harga Normal 1.5JT ➡ Cuma 899RB! Cuma untuk 30 orang pertama, lho ~ 􀀸 Buruan klik link di bio! Day 6 Hero Content – Announce “Malam minggu in i, jangan kencan sama doi… Kencan sama kariermu yuk! 􀂪❤ 􀀔 GRATIS Webinar “PDKT Sama Perusahaan Impian”Akan diba has: 􀁋 Cara bikin CV yang romantis ( HRD auto swipe right!) 􀁋 Tips PDKT sama HRD lewat interview 􀁋 Move on dari pe

FAQs

What are the campaign objectives for LifeVitae’s “Sweet February with #PACAR”?

The campaign aims to increase brand awareness, reach 2,000+ impressions across Instagram Reels, achieve a 2.5% engagement rate, and grow Instagram followers by 1,000+ during a 14-day period.

How does the campaign propose achieving those objectives?

It suggests running paid ads for users aged 18–35 in Indonesia, using trending audio and Valentine visuals such as heart-themed CVs and romantic career memes.

What content formats are included in the 14-day posting plan?

The timeline includes Hub, Hygiene, and Hero content such as reels, story polls, a UGC contest, and a webinar announcement, with specific themes tied to CV optimization and career “love language.”

Sep 11, 2026

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