LBCAP-SMM-21 - Request for Proposals - Social Media/Marketing Services

Sep 24, 2026

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Request for Proposals seeks qualified bidders to provide ongoing social media and marketing services for Long Beach Community Action Partnership (LBCAP). The agency aims to build a foundation of reusable materials for consistent community engagement, while also supporting future campaigns and special projects. The scope includes a social media style guide, marketing calendar template, staff training, marketing collateral development, and a marketing toolkit with letters, scripts, images, and logos. Proposals are evaluated using response completeness, bidder profile, staffing plan, pricing, references, and work samples.

LanguageEnglish

CategoryLetters

FormatPDF

Pages7

Reading Time3 min

AccessFree to download

Proposal

Purpose of Proposal

Action Required

Overview

About LBCAP

Scope of Work

Deliverables

Evaluation of Proposals

Evaluation Criteria

REQUEST FOR PROPOSALS LBCAP-SMM-21 SOCIAL MEDIA/MARKETING SERVICES FOR LONG BEACH COMMUNITY ACTION PARTNERSHIP 2021 Prepared By: Long Beach Community Action Partnership Office of the Executive Director Long Beach Office 117 West Victoria Street Long Beach, CA 90805 Marisa Semense Executive Director Long Beach Community Action Partnership 117 West Victoria Street, Long Beach, CA 90805 (562) 216-4600 ext. 612 (562) 591-4612 fax [msemense@lbcap.org](msemense@lbcap.org) Long Beach Community ActLion PaBCAPtnersSMMh-2ip1 2 I. PROPOSAL Definitions: "LBCAP" or “Agency” is Long Beach Community Action Partnership, a California nonprofit corporation. "Bidder" an individual or business submitting a proposal to LBCAP. PURPOSE OF PROPOSAL: LBCAP is seeking proposals from qualified bidders to provide social media/marketing services to the Agency. The agency has an in-house points of contact for social media and marketing, but seeks professional assistance to help develop a foundation of materials that can be used by the Agency for consistent engagement with the community. It is also anticipated that there will be a need for services on an ongoing basis, as LBCAP pursues campaigns and special projects. LBCAP will accept and evaluate proposals on an ongoing basis. When a need arises for professional assistance to implement a project or campaign, the Agency will select from current proposals on file and negotiate a contract price with a bidder whose services will meet the Agency’s needs. LBCAP reserves the right to reject any or all proposals, to waive informalities in the proposal process, or to accept any proposal considered most advantageous to LBCAP. ACTION REQUIRED: You are invited to review and respond to the Request For Proposals. For questions on this RFP or to submit a proposal please contact LBCAP: Long Beach Community Action Partnership Marisa Semense, Executive Director 117 West Victoria Street Long Beach, CA 90805 TEL: (562) 216-4612 FAX: (562) 592-4612 [Email:](Email: msemense@lbcap.org)[ ](Email: msemense@lbcap.org)[msemense@lbcap.org](Email: msemense@lbcap.org) Long Beach Community Action Partnership LBCAP-SMM-21 3 II. OVERVIEW Long Beach Community Action Partnership (LBCAP) was founded in 1979 as a 501(c)(3) nonprofit community benefit organization. LBCAP is one of 1,100 Community Action Agencies in the United States, established under the Federal Economic Opportunity Act of 1964 to fight America’s War on Poverty. The Agency was designated by the City of Long Beach in 1981 as its Community Action Agency, empowered to investigate, ameliorate and eliminate causes and conditions of poverty in the city. The Agency provides a wide variety of no cost services to residents living in low-income households in Long Beach and Eastern Los Angeles County who have experienced educational, social, or economic barriers to self-sustainability. Current programs include arts-focused leadership training for youth; energy-saving programs for households experiencing an energy burden; operating the public access television station for the City of Long Beach; providing free income tax preparation services to low and moderate-income households; and investing in community programs which improve the lives of local residents living in low-income households. LBCAP seeks to engage with local residents to build brand awareness; inform on issues of poverty in the region; celebrate the successes of the agency; provide timely information about LBCAP programs and services; and solicit donations to support Agency programs and services. We seek to first build a foundation for our social media/marketing efforts that can then be used by in-house staff to publish regular content. From time to time, we will seek professional assistance for the development of marketing materials for special projects and campaigns. Long Beach Community Action Partnership LBCAP-SMM-21 4 III. SCOPE OF

FAQs

What is the purpose of this RFP for LBCAP?

LBCAP requests proposals from qualified bidders to provide social media/marketing services that help develop reusable materials for consistent community engagement, with potential ongoing support for campaigns and special projects.

What deliverables are bidders invited to propose?

Bidders may propose pricing for a social media style guide, a social media marketing calendar template, training for LBCAP staff, marketing collateral development for specific campaigns, and a marketing toolkit including letters, scripts, images, logos, and related materials.

How will LBCAP evaluate the proposals?

LBCAP evaluates proposals based on the completed response form, bidder or firm profile, project staffing, price sheet, provided client references, and relevant work samples.

Sep 24, 2026

Upload by Finn