January 2017 Marketing & Communications Report - Monthly Web, Social Media, and Traffic Metrics

Sep 13, 2026

Upload by Maeve

January 2017 marketing and communications performance reporting focused on DoorCounty.com audience activity and engagement. The report tracks monthly website sessions and unique visits by year, compares them to defined 2017 goals, and includes supporting engagement indicators such as page views per session, average session length, and mobile web usage. It also summarizes top requested pages and acquisition sources, and provides Facebook social media metrics including impressions, post views, and page views with totals.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages6

Reading Time2 min

AccessFree to download

DoorCounty.com Web Traffic Overview

Web Site Visits (Sessions) and Unique Visits (Users)

Page Views Per Session and Average Session Length

Mobile Web Site Useage

Content Demand and Traffic Sources

Top Ten Most Requested Pages

Top Ten Sources for the Month

Social Media Performance

Facebook Impressions

Facebook Post Views

Facebook Page Views

January 2017 Marketing & Communications Report | [DoorCounty.com-Web Site Visits](DoorCounty.com-Web Site Visits) (Sessions) | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | January | February | March | April | May | June | July | August | September | October | November | December | Totals | | 2015 | 84,622 | 75,713 | 94,730 | 120,683 | 119,876 | 185,326 | 212,189 | 184,422 | 149,937 | 108,034 | 46,080 | 44,448 | 1,426,060 | | 2016 | 63,405 | 60,289 | 80,863 | 101,543 | 131,388 | 173,247 | 201,583 | 187,873 | 172,040 | 125,824 | 50,258 | 58,397 | 1,406,710 | | 2017 | 76,277 | | | | | | | | | | | | 76,277 | | 2017 GOAL | 64,674 | 61,495 | 82,480 | 103,574 | 134,016 | 176,711 | 205,615 | 191,630 | 175,481 | 128,340 | 51,263 | 59,565 | 1,434,844 | | % TO GOAL | 118% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 5% | | [DoorCounty.com-Web Site Unique Visits](DoorCounty.com-Web Site Unique Visits) (Users) | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | January | February | March | April | May | June | July | August | September | October | November | December | Totals | | 2015 | 59,255 | 52,503 | 65,603 | 83,227 | 85,337 | 125,205 | 146,355 | 128,295 | 108,051 | 78,766 | 36,293 | 34,273 | 1,003,163 | | 2016 | 47,221 | 45,624 | 60,322 | 74,077 | 94,981 | 124,889 | 144,329 | 134,355 | 123,466 | 92,667 | 39,437 | 46,151 | 1,027,519 | | 2017 | 58,595 | | | | | | | | | | | | 58,595 | | 2017 GOAL | 48,165 | 46,536 | 61,528 | 75,559 | 96,881 | 127,387 | 147,216 | 137,042 | 125,935 | 94,520 | 40,226 | 47,074 | 1,048,069 | | % TO GOAL | 122% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 6% | | [DoorCounty.com-Average](DoorCounty.com-Average) Page Views Per Session | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | January | February | March | April | May * | June | July | August | September | October | November | December | Average | | 2015 | 2.91 | 3.02 | 3.06 | 3.03 | 2.58 | 4.87 | 4.75 | 3.30 | 3.29 | 3.14 | 2.68 | 2.84 | 3.29 | | 2016 | 3.22 | 3.33 | 3.46 | 3.55 | 3.62 | 3.62 | 3.66 | 3.60 | 3.30 | 3.09 | 2.71 | 2.91 | 3.34 | | 2017 | 3.60 | | | | | | | | | | | | 3.60 | | * Google Analytics tracking missing from key pages on site May 2015 | | | | | | | | | | | | | | | [DoorCounty.com-Average](DoorCounty.com-Average) Length of Session (minutes) | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | January | February | March | April | May | June | July | August | September | October | November | December | Average | | 2015 | 3.44 | 3.56 | 4.02 | 3.49 | 4.08 | 4.31 | 4.35 | 4.32 | 4.24 | 3.56 | 3.07 | 3.28 | 3.81 | | 2016 | 3.59 | 3.35 | 3.47 | 4.34 | 4.45 | 4.58 | 5.02 | 4.53 | 4.15 | 3.44 | 3.02 | 3.10 | 3.92 | | 2017 | 3.58 | | | | | | | | | | | | 3.58 | | [DoorCounty.com-Mobile Web Site Useage](DoorCounty.com-Mobile Web Site Useage) | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | January | February | March | April | May* | June | July | August | September | October | November | December | Totals | | 2015 | 39,024 | 21,610 | 43,392 | 54,501 | 30,019 | 87,000 | 103,550 | 94,460 | 75,538 | 56,316 | 26,040 | 22,569 | 654,019 | | 2016 | 30,943 | 31,015 | 39,684 | 50,397 | 69,140 | 91,729 | 114,452 | 103,485 | 103,174 | 73,631 | 26,980 | 31,466 | 766,096 | | 2017 | 38,705 | | | | | | | | | | | | 38,705 | | * Google Analytics tracking missing from key pages on site May 2015 | | | | | | | | | | | | | | | [DoorCounty.com-Top Ten Most Requested](DoorCounty.com-Top Ten Most Requested) Pages for the Month | | | | --- | --- | --- |

FAQs

What website performance indicators are included for January 2017?

The report includes DoorCounty.com web site visits (sessions), unique visits (users), average page views per session, average session length, and mobile web usage. It also lists engagement-related notes such as missing analytics tracking for May 2015.

How does the report compare 2017 results to goals?

For both sessions and unique visits, it shows “2017 GOAL” values by month and a “% TO GOAL” summary, indicating whether performance met or exceeded the target for January 2017.

Which traffic sources and top pages are highlighted?

It identifies the top ten most requested pages for the month (including key routes like /Home and seasonal promotion pages) and the top ten sources for traffic, such as Google/organic, direct/(none), bing, Yahoo, Facebook, and referral links.

What Facebook social media metrics are reported?

The report provides Facebook metrics for January 2017 through the year range shown, including impressions, post views, and page views with monthly totals.

Sep 13, 2026

Upload by Maeve