IUCN RfP IUCN-28-07 BrandTemplates - Specification of requirements and terms of reference

Sep 4, 2026

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Attachment 1 sets out the specification of requirements and the terms of reference for an IUCN RfP identified as IUCN-28-07-BrandTemplates. The document describes IUCN’s mission, audiences, and current branding situation, noting that existing brand templates and guidelines are limited for both core and emerging audiences. The scope does not include creating a new brand, but instead focuses on corporate communications products and complementary visual identity elements across print and digital applications, including member variations.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages4

Reading Time2 min

AccessFree to download

Introduction

Audience

Current situation

IUCN brand

Specifications of requirements

Branded corporate templates and updated visual identity

Deliverables

Attachment 1: Specification of requirements and terms of reference-updated RfP: IUCN-28-07-BrandTemplates Introduction IUCN is a membership Union uniquely composed of both government and civil society organisations. It provides public, private and non-governmental organisations with the knowledge and tools that enable human progress, economic development and nature conservation to take place together. Created in 1948 , IUCN is now the world’s largest and most diverse environmental network, harnessing the knowledge, resources and reach of 1,400 Member organisations and some 18,000 experts. It is a leading provider of conservation data, assessments and analysis. Its broad membership enables IUCN to fill the role of incubator and trusted repository of best practices, tools and international standards. IUCN provides a neutral space in which diverse stakeholders including governments, NGOs, scientists, businesses, local communities, indigenous peoples organisations and others can work together to forge and implement solutions to environmental challenges and achieve sustainable development. Working with many partners and supporters, IUCN implements a large and diverse portfolio of conservation projects worldwide. Combining the latest science with the traditional knowledge of local communities, these projects work to reverse habitat loss, restore ecosystems and improve people’swell-being. This diversity and vast expertise makes IUCN the global authority on the status of the natural world and the measures needed to safeguard it. Audience IUCN is primarily a B2B organisation. Its primary audiences include conservation professionals, who use the knowledge and tools IUCN provides and often partner with IUCN on field and community work, and policy and decision-makers who trust IUCN’s analysis, standards and recommendations. IUCN’s primary donors are also institutional, not individuals, from national governments or multilateral trust funds such as the Global Environment Facility or Green Climate Fund. IUCN Member organisations, and potential Member organisations, are also important audiences. These include state and subnational government organisations, large and small non-profit organisations and indigenous peoples’ organisations worldwide. IUCN works to expand engagement with the private sector and its influence to what it calls nexternal professional audiences. Nexternal audiences include private and public sector decision makers in agriculture, finance, development, economics and other areas of work outside traditional conservation but whose work could benefit from IUCN’s expertise. Current situation IUCN brand IUCN adopted its current brand visual identity in 2008. While IUCN has evolved and refined its brand positioning in the years since, the core of the IUCN brand and has not changed. IUCN’s brand and its visual identity are well-established with its core conservation audience, and we do not wish to update the logo itself at this time. But, the current brand templates and guidelines are limited in facilitating connections with IUCN’s core and new audiences. IUCN’s current corporate promotional materials are outdated and inconsistent in both style and message. The corporate brochure is four years old, and IUCN’s branded communication product templates are for printed materials, not digital. To offset this lack of structure, guidance and fit-forpurpose branded templates, different parts of the Union have developed numerous variations of corporate-branded materials. This has weakened IUCN’s brand and brand recognition. IUCN updated its corporate website architecture, design and content in June 2022 to better reflect the Union’s desired positioning. The new site follows the old brand guidelines with some minor changes and additions to overcome the limitations of the current brand templates. Specifications of requirements IUCN does not wish to create a new brand or overall visual identity as part of thi

FAQs

Does IUCN plan to create a new brand identity under this contract?

No. IUCN does not wish to create a new brand or overall visual identity as part of this contract.

What are the key problems with IUCN’s current brand templates?

Current corporate promotional materials are outdated and inconsistent in style and message, and existing branded templates are limited for digital use, leading to many unofficial variations across the Union.

What deliverables are requested besides design elements?

Deliverables include corporate and member-variant design packages, guidance documents, corporate and member PowerPoint templates with preloaded brand fonts and colors, and branded video tail versions and branded social materials.

Sep 4, 2026

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