IPL Valuation Study 2025 - Brand Valuation of IPL and Franchisees - Foreword

Oct 12, 2026

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Houlihan Lokey’s IPL Valuation Study 2025 presents an in-depth brand valuation analysis of the Indian Premier League and its 10 franchise teams, combining valuation principles with transaction experience and industry knowledge. The foreword highlights the firm’s independence, global perspective, and rigorous analytical standards, and positions the work as going beyond numbers with actionable insights. It also frames the 2025 season as a demonstration of resilience amid safety-driven suspension and a revised schedule culminating in a record-setting final, reinforcing IPL’s commercial and cultural impact.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages43

Reading Time15 min

AccessFree to download

Foreword

Valuation Synopsis: IPL and Franchisees

IPL as a Business and Brand

Franchisees Brand Values

IPL Brand Valuation Methodology

IPL Valuation Study 2025 Brand Valuation of IPL and Franchisees July 2025 Photo Courtesy: BCCI IPL Valuation Study 2025 Photo Cou rtesy: BCCI Table of Contents Foreword ..................................................................................................................................3 Valuation Synopsis: IPL and Franchisees ..........................................................................5 IPL as a Business and Brand ...........................................................................................................5 Franchisees Brand Values ............................................................................................................11 IPL Business Valuation Methodology ............................................................................................22 IPL Brand Valuation Methodology ................................................................................................23 Candid Conversation With Satish Menon, CEO – Punjab Kings..................................24 From Fans to Fortune: The Appeal of Sports Franchise Ownership..........................29 Financial Gains .............................................................................................................30 Building Value Through Brand Equity, Reputation, and Passion ........................................31 Diversification of Investment Portfolio ............................................................................32 Expanding Markets .......................................................................................................33 The Rise of Sports Investment Funds .............................................................................35 Exit Options and Liquidity..............................................................................................37 Conclusion ...................................................................................................................39 About Houlihan Lokey.........................................................................................................40 Houlihan Lokey Contacts .............................................................................................................41 Editorial Team .............................................................................................................................41 Limiting Conditions .....................................................................................................................41 Rankings ....................................................................................................................................42 2 IPL Valuation Study 2025 Foreword Dimitri Drone Managing Director and Co-Head of Corporate Valuation Advisory Services Tomasz Stefanowski Managing Director and Co-Head of Corporate Valuation Advisory Services We are excited to share the latest edition of Houlihan Lokey’s in-depth analysis of the brand valuation of the Indian Premier League (IPL) and its 10 franchise teams. As a premier global investment bank listed on the NYSE (HLI), Houlihan Lokey brings unmatched expertise in financial advisory, underpinned by a reputation for independence, global perspective, and rigorous analytical standards. Our team has drawn on extensive transaction experience and deep industry knowledge to present a thorough study that goes beyond numbers. With a robust foundation in valuation principles and a strong global footprint in deal advisory, Houlihan Lokey is uniquely positioned to deliver actionable insights to clients in India and around the world. In addition to our valuation practice, our broader suite of advisory services—including mergers and acquisitions, capital solutions, and financial restructuring—ensures that our clients receive integrated and strategic solutions tailored to their business goals. Our commitment is to deliver results that go

FAQs

What is the purpose of the IPL Valuation Study 2025?

It provides an in-depth analysis of the brand valuation of the Indian Premier League (IPL) and its 10 franchise teams, supported by valuation principles and industry transaction experience.

Which company prepared the study mentioned in the foreword?

Houlihan Lokey prepared the study, described as a premier global investment bank listed on the NYSE (HLI).

How does the foreword describe the IPL’s 2025 season?

It describes the season as resilient, including a temporary suspension for safety and stability followed by a resumed schedule, ending with a final that set viewership records.

Oct 12, 2026

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