Increase Your Return on Advertising Spend (ROAS) - One-Pager

Sep 13, 2026

Upload by Oliver

Centralize advertising and conversion data to improve return on ad spend (ROAS) and gain a complete view of the marketing mix. Identify the right advertising data sources (e.g., Google Ads, Facebook Ads, LinkedIn Ads and others) and conversion sources (CRM/ERP, Salesforce, HubSpot, SAP, POS, Shopify and similar). Connect sources with proper access, select effective historical timeframes, configure schemas or reports for accurate sync, initiate historical sync, validate and standardize datasets, then compare spend against conversion metrics to pinpoint acquisition drivers.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages2

Reading Time1 min

AccessFree to download

What to centralize for ROAS

Advertising data sources

Conversion data sources

Connector setup and data sync steps

Compare spend with conversion metrics

Increase your Return on Advertising Spend (ROAS) by centralizing your ad and conversion data Ensure you have the complete view of your marketing mix and compare what’s driving acquisition at an efficient cost. What data sources do you need? Advertising Data Sources i.e. where you're spending money to advertise Your organization likely uses 3 to 8 advertising applications. Below are popular sources. Choose atleast 3 to get started. Google Ads Facebook Ads LinkedIn Ads Microsoft Ads Pinterest Ads Snapchat Ads TikTok Ads Twitter Ads How do you get started? Conversion Data Sources i.e. where you're tracking company sales Your organization likely uses 1 application or database for your conversions. Below are popular sources. Choose 1 to get started. CRM ERP Salesforce NetSuite HubSpot SAP Oracle Fusion POS Shopify Square Stripe Find more connectors → 1. Ensure the sources you plan to connect have appropriate access to all the campaigns and accounts. Use an Admin account for each source where possible. 2. For connectors with an option to select "historical timeframe", choose a more recent timeframe in order to speed up the historical sync and get to insights quicker. 3. For Advertising Connectors, ensure the correct data is configured to sync: Schema-Based: Review the schemas within in the Entity Relationship Diagrams ( ERD) to understand which tables contain data on campaigns, ad group, ad history, organization-level tablesand more. Report-based: Use a pre-built report template to get the fundamental data required for this type of analysis. Facebook Ads ERD Start a free 14-day trial at [fivetran.com/signup](fivetran.com/signup) 4. For Conversion Connectors: Review the respective ERDs to understand which tables contain the specific conversion metrics ( purchases, contracts, subscriptions) . Visit our Documentation to find schemas, reports, and ERDs for each individual connector. 5. Initiate Historical Sync. 6. Validate and standardize data across each new source in the destination. 7. Use our free Fivetran Data Models to help with standardization of the data for each source. The ad reporting data model rolls up the data from your ads across your various channels to get a clear picture of daily spend, impressions and clicks. Find more data models → 8. Compare campaign advertising spend data with conversion metrics to understand what is driving customers to convert ( purchase, sign-up, sign a contract, etc.) . What's next? Check out other marketing analytics projects Optimize your marketing funnel Attribution analysis Build a Customer 360 Segmentation and personalization Start a free 14-day trial at [fivetran.com/signup](fivetran.com/signup)

FAQs

Which advertising data sources should teams connect to improve ROAS?

Teams typically connect 3 to 8 advertising applications. Common examples include Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Pinterest Ads, Snapchat Ads, TikTok Ads, and Twitter Ads.

What conversion data sources are needed for ROAS analysis?

Teams usually have 1 application or database for conversion tracking. Examples include CRM/ERP systems such as Salesforce, NetSuite, HubSpot, SAP, Oracle Fusion, as well as POS and commerce platforms like Shopify, Square, and Stripe.

How do you ensure connectors sync the correct campaign and conversion data?

Use admin access for each source where possible, choose a historical timeframe that is recent enough to speed sync, and configure syncing correctly. For advertising, review ERD schemas or use pre-built report templates; for conversions, review ERDs to identify tables containing purchase, contract, or subscription metrics.

Sep 13, 2026

Upload by Oliver