Improve Lead Quality with Google, Microsoft, or Facebook Ad Click IDs - Optimize gclid, msclkid, and fbclid Data in Salesforce Leads

Sep 13, 2026

Guide to improving lead-generation performance by using advertising click IDs—gclid from Google, msclkid from Microsoft, and fbclid from Facebook/Instagram—and capturing them through Salesforce Leads. Covers what click IDs are, why they matter for attributing conversions to specific campaigns, ad groups, keywords, and ads, and how to enable auto-tagging and Microsoft URL tagging. Includes Salesforce capture and usage approaches to connect click IDs to leads for clearer measurement of marketing ROI and offline outcomes.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages16

Reading Time6 min

AccessFree to download

What are Ad Click IDs?

How to Enable Google Click IDs (gclid)

Google Auto-Tagging Considerations

How to Enable Microsoft Click IDs (msclkid)

How to Enable Facebook Click IDs (fbclid)

Capturing Ad Click IDs in Your Salesforce Leads

Using Click IDs in Salesforce Leads to Optimize Ads

Improve Lead Quality with Google, Microsoft, or Facebook Ad click IDs How to optimize your lead gen advertising with gclid,msclkid, and fbclid data in Salesforce Leads . By David Hecht July 3 , 2024 You may be familiar with advertising click IDs (such as Gclid, Msclkid, and Fbclid) that aregenerated when users click on your ads on platforms like Google, Microsoft, and Facebook,respectively. But are you using these ad click ID values to track and optimize your online advertising? You can even connect a click ID to a specific Lead it generated in Salesforce, to finallyunderstand which specific ads and targeting resulted in later offline conversions and sales. In this article, we are going to do a deep dive on ad click IDs: what they are, how to enable themin your advertising settings, how to capture them in Salesforce, and ways you can use them toimprove your marketing results. 1. What are Ad Click IDs? 2. How to Enable Google Click IDs (gclid) 3. How to Enable Microsoft Click IDs (msclkid) 4. How to Enable Facebook Click IDs (fbclid) 5. Capturing Ad Click IDs in Your Salesforce Leads 6. Using Click IDs in Salesforce Leads to Optimize Ads What are Ad Click IDs? Advertising click IDs are parameters that are automatically added to your ad URLs by onlineadvertising platforms such as Google Ads, Microsoft Adcenter, and Facebook / Instagram. Youmay also hear them referred to as tags. CloudAmp LLC | 3012 16th Street, Suite 205, San Francisco, CA 94103 | +1-415-500-2505 | www.cloudamp.com For example, you will see Google add a value to the end of your landing page URLs (the links toyour website from Google ads) , such as: https://yoursite.com/?gclid=EAIaIQobChNIrqW8rcCYgAMVioKGCh10JA9GEYAYASAAEgI1CfD_BwE In the link above, the tag or parameter added (gclid=) is the Google click ID or Gclid for short.Andthe value that Google automatically assigned to it,EAIaIQobChNIrqW8rcCYgAMVioKGCh10JA9GEYAYASAAEgI1CfD_BwE, is the unique codethat identifies a user clicking on your ad. Note that you cannot control or reuse these id values in your links, they are automatically addedby the advertising platforms to identify a user's click on your ad. Why Do Ad Clicks Matter? What is the value of understanding ad clicks, aside from improving your general knowledge ofhow one part of online ad tracking works? Because Ad clicks help identify a particular interaction with your advertising. In the case ofGoogle’s Gclid, it helps attribute a conversion to a specific campaign, ad group, keyword, andindividual ad. It is a record of what happened that can be used to improve your advertisingcampaigns, and prove the return on investment (ROI) of particular marketing efforts. With advertising IDs you can see which campaigns are driving the most conversions, as well ashave a way of tagging the individual conversions themselves, so you can see when theyproduce sales in Salesforce. CloudAmp LLC | 3012 16th Street, Suite 205, San Francisco, CA 94103 | +1-415-500-2505 | www.cloudamp.com How to Enable Google Click IDs (gclid) To add Google Click IDs (gclids) to your Google Ad links, simply ensure a feature calledauto-tagging is enabled. Log into your Google Ads account, and check the following: 1. Click the Admin gear from the left side menu 2. Click the Account Settings tab 3. Click the Auto-tagging section 4. Select “Tag the URL that people click through from my ad.” 5. Click Save Google Auto-Tagging Considerations Auto-tagging is simple to enable, but keep in mind that gclids can be up to 100 characters long.So ensure that your website and any redirects can handle a tag value of that length. When indoubt, check with your web developer and run some tests. A number of years back there were also issues with enabling auto-tagging when you also hadmanual tags in your URLs (like utm_campaign, or content parameters unique to your website) .There were issues with duplicate tracking data from combining both met

FAQs

What are ad click IDs like gclid, msclkid, and fbclid used for?

They are parameters added automatically to ad URLs by advertising platforms. They identify a specific ad click so conversions can be attributed to the corresponding campaign, ad group, keyword, and individual ad.

How do you enable Google Click IDs (gclid) for ad links?

Enable Google Ads auto-tagging and select the option that tags the URL people click through from your ad. Save the setting, then ensure your site and redirects can handle long tag values.

How does Salesforce benefit from capturing and using click IDs in Leads?

Linking a click ID to a specific Salesforce lead helps determine which ads and targeting lead to later offline conversions and sales, improving optimization and ROI measurement.

Sep 13, 2026

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