IMA World Health Style Guide - 2016

Sep 11, 2026

IMA World Health Style Guide 2016 establishes official universal standards for visual and communication consistency across the organization’s publications, success stories, and external messaging. It aligns brand presentation by defining common language conventions and graphic identity rules, including typography and color guidance. The guide also provides design templates for key stationery and communications materials, outlines imagery expectations with consent and ethics considerations, and supports unified multi-channel recognition worldwide.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages23

Reading Time8 min

AccessFree to download

TABLE OF CONTENTS

SECTION 1: BRAND SUMMARY

SECTION 2: COMMON LANGUAGE

SECTION 3: GRAPHIC IDENTITY

SECTION 4: TEMPLATES

SECTION 5: IMAGERY

APPENDIX I

APPENDIX II

Style Guide 2016 2 IMA WORLD HEALTH STYLE GUIDE TABLE OF CONTENTS SECTION 1: BRAND SUMMARY 5 SECTION 2: COMMON LANGUAGE 5 Our name Abbreviations AP Style Capitalization TOMS External communications SECTION 3: GRAPHIC IDENTITY 7 One visual voice Logo styles Color palette Typography SECTION 4: TEMPLATES 8 Business cards ID badges Letterhead Press releases Success stories Slide presentations SECTION 5: IMAGERY Guidance Consent and ethics Content APPENDIX I Social media policy Basic social media guidance APPENDIX II Media releases English Haitian Creole Swahili Bahasa Indonesia 13 18 22 Tanzania, [bigstock.com](bigstock.com) Style matters. This Style Guide aims to align IMA World Health’s visual presentation of publications, success stories and other common communications, as well as standardize stationery and business cards. It provides guidelines and templates for the design of materials. It will help IMA project a more unified image that creates instant recognition. This will significantly improve and standardize the visual presentation of IMA’s external communications. Sections of it are intended for professional graphic designers. The content can be specific and technical. OUR OBJECTIVES • Enhance the visibility of IMA. • Improve the impact and consistency of communications across all forms of communications in U.S. and International offices. • To strengthen the IMA World Health brand through increased visibility and ensure effective multi-channel communications are built and maintained. UNIVERSAL STANDARDS Not only written words but photos, colors, typography and layout all contribute to creating a specific image. Yet, because IMA’s work is so diversified and decentralized, IMA’s communications can look different. These practices dilute the effectiveness of our communications—and are a barrier to building a global brand. While there is a need for flexibility and adapting communications to appeal to local cultures, and a need for highly technical communications at times, IMA has developed universal standards to ensure our communications have some basic things in common—as individual people can be extremely different but are all members of the same family. This Style Guide sets the official universal standards for design of the IMA family of communications. Ideally, people all over the world will be able to look at any communication and instantly know it was produced by IMA World Health. USING THIS GUIDE The content covers: SECTION 1: BRAND SUMMARY The key points in this manual are provided at a glance in this section. SECTION 2: COMMON LANGUAGE Guidance on how to describe IMA World Health, abbreviations, common terms and language style. SECTION 3: TYPOGRAPHY Color, typography, and the placement of our IMA identity are all central to our branding. It is critical that graphic designers precisely follow these guidelines. Myriad Pro is the font for printed publications and desktop publishing. Calibri is the alternative if Myriad Pro is not available. SECTION 3: GRAPHIC IDENTITY The IMA identity should be used on all visual media. Examples are illustrative, providing ideas on possible ways to brand public materials. 3 IMA WORLD HEALTH STYLE GUIDE Photo by Matt Hackworth/IMA SECTION 4: TEMPLATES This section outlines IMA standards for professionally printed business cards and stationery, as well as Microsoft Word templates for fax covers, PowerPoint presentations, and several types of success stories. Headquarters information released to the media should use the press material templates (unless otherwise directed) . SECTION 5: IMAGERY To significantly improve IMA communications, especially publications, IMA invests in professional photography and video. This section outlines desired images and adding elements of local color. All information in this manual—as well as downloadable graphics, and templates for common communicat

FAQs

What resources and templates are included for communications materials?

It includes guidance and templates for business cards, ID badges, letterhead, press releases, success stories, slide presentations, imagery, and social media and media release materials.

Sep 11, 2026

Uploaded by Emma Wilson