Hack-a-SEO-Plan-in-90-min

Sep 13, 2026

Upload by Aurora

This document, titled "Hack a SEO Plan in 90 min" by Frederic Chanut, Managing Director at In Marketing We Trust, provides a condensed strategy for Search Engine Optimization within a 90-minute timeframe. It emphasizes that this exercise offers the top-line strategy and acknowledges SEO's dynamic and lengthy nature. The presentation covers SEO fundamentals, keyword research, content idea generation, and the development of SEO-focused content. It also delves into social media research, identifying link opportunities, and outreach strategies. A disclaimer highlights that this is a simplified "hack" and not a comprehensive SEO solution. The document underscores the importance of SEO by citing its influence on purchase decisions and its recognition by venture capitalists as a key indicator of business success. It further breaks down SEO factors into categories: Content (approx. 25% ranking factor), Links/Social (approx. 65% ranking factor), and Technical (Base). The presentation concludes by asserting that SEO is a marketing initiative that should not be solely delegated to IT departments. Slides are available online for further reference.

LanguageEnglish

CategoryGeneral

FormatPDF

Pages69

Reading Time24 min

AccessFree to download

HACK A SEO PLAN IN 90 MIN

TOPIC PRESENTER 3 FREDDY CHANUT

AGENDA

DISCLAIMER 5 THIS EXERCISE IS HACK

SEO FUNDAMETALS

WHY IT MATTERS 8

SEO FACTORS 9

SEO IS A MARKETING INITIATIVE 10

FAQs

What is the main goal of this document?

The main goal is to provide a condensed strategy for creating an SEO plan within a 90-minute timeframe, offering the top-line strategic overview.

What are the key components of an SEO strategy as outlined in this document?

The document outlines SEO fundamentals, keyword research, content idea generation, SEO-focused content development, social media research, identifying link opportunities, and outreach strategies.

What is the disclaimer regarding this SEO plan?

The disclaimer states that this exercise is a "hack" providing only the top lines of an SEO strategy, and that SEO is a lengthy, constantly changing process.

Sep 13, 2026

Upload by Aurora